The long-awaited "furniture trade-for-new" policy has finally brought the latest news: with reference to the old-fashioned experience of home appliances, the furniture trade-in policy will be introduced soon. In fact, the home industry has already begun to try to "trade-in". However, from the operational point of view, it is not optimistic. Hangzhou Yuexing took the lead in the trial of “trade-in†in Hangzhou more than a month ago. However, due to the lack of policies and differences in consumer awareness, this “first crab-eater†still encountered various resistances.
Touching the bottom of Hangzhou: still waiting for policy improvement
After a comprehensive survey of the furniture market in Hangzhou, I found that consumers are very interested in the trade-in of furniture, because many consumers have such troubles: the furniture in the home is old, I want to change it, but I want to throw it and I can’t bear it, I don’t know how to keep it. Processing is very troublesome. Due to the overall situation of the market and the characteristics of the home furnishing industry, the policy of replacing the furniture with the old ones cannot be officially introduced. Who will help the consumers deal with these old furniture? The reporters have guided the relevant industry insiders to the Yuexing home opposite the North Bus Station and found the furniture. A trade-in trail. At the main service desk of Yuexing Home and the newspaper racks on each floor, a lot of this "furniture replacement manual for furniture" was placed for consumers to receive for free.
The staff of Hangzhou Yuexing Home introduced the store to make an appointment to collect old furniture services to help consumers solve the problem of old furniture handling. Consumers can obtain a "furniture replacement voucher" from the shopping mall service desk with the recycling agreement, which is used to pay a certain amount when purchasing new furniture. It is understood that on July 1, 2012, Hangzhou Yuexing Home responded to the 2012 National Xingshi Huimin Action of Yuexing Group. After learning from the experience of other brothers and malls, it provided more value-added services to consumers. The company launched this initiative and became the first home store in Hangzhou to launch this service. It has been a month since the beginning of the year, and it has been favored by consumers. Many consumers have participated in the trade-in. In the event, every month, Yuexing Home will send a staff member who is responsible for “trade-in†to contact the registered consumers, make an appointment for the door-to-door time, and go to the consumer’s home to conduct on-the-spot investigation and evaluation of the old furniture together with the adjustment market appraisers. If the consumer and the adjustment market reach an agreement to determine the transaction, then Yuexing will pay the consumer a furniture consumption voucher equivalent to twice the evaluation price. Consumers can use the coupon to spend at Yuexing Shopping Mall, purchase their favorite furniture, and re-arrange a warm and comfortable new living room. In practice, Yuexing’s staff responsible for trade-in has also talked about the problem: old furniture recycled from consumers is divided into two types, one is for secondary use and the other is for secondary use. of. For those who have no use value, because there is no spare place, they can only inform consumers by “abortionâ€, but in order to thank consumers for participating in furniture trade-in activities, they will also give consumers a certain amount of furniture vouchers for consumers. Get the profit of the mall when you are shopping. Experts believe that whether a merchant has the ability to establish a furniture recycling processing center and effectively classify and decompose the recycled furniture will be an important threshold for enterprises to participate in the trade-in. We also hope that Yuexing Home will be able to break down the problems encountered during the trial period, and make the old-for-news things bigger and better, and serve consumers.
Touching the Moon Star: Calling still needs everyone to collect firewood
In the face of the high enthusiasm of consumers, how many brands in Hangzhou Yuexing Home participated in the trade-in? Is it a few? Because in the reporter's investigation, many people in the industry who have not carried out this measure said that under the situation of real estate regulation, the renovation of new houses will be reduced, and the consumption of furniture will be reduced accordingly. Although it is also known that “trade-in†is a big piece of cake. ". But unlike home appliances, furniture can be much more complicated due to the wide variety of materials and materials. Moreover, the price transparency of the furniture industry is far less than that of the home appliance industry, and it is relatively difficult to implement. In addition, due to the high cost of logistics, disassembly, and low recycling rate, the recycling of old furniture is also a problem. These reasons have become an important factor hindering the trade-in of furniture, and also make many well-known home stores in Hangzhou dare not take a step.
To the reporter's gratification, there are many merchants participating in Yuexing Home, and Yuexing Home has specially produced this "Furniture Replacement Manual for Consumers" for the convenience of consumers. Consumers can not only take this manual directly. Follow the instructions in the manual to purchase new furniture from the participating brands. You can also choose new furniture, negotiate the price, and then make an appointment for the staff to go to the store to receive the “furniture replacement voucher†at the store. Make cash credits. It is also possible to make an appointment for the staff to come to the door for evaluation. When the store receives the "furniture replacement voucher for furniture", the "Furniture Replacement Manual" is used to select new furniture.
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