[ppzhan summary] What is the hot technology in the printing industry in 2013? Many people will answer digital printing. As a new technology in the printing industry, as soon as it comes out, the gas field is very strong. Many people in the industry believe that digital printing will soon replace traditional offset printing and become the next generation of the printing industry. As everyone hopes, the proportion of digital printing in the printing industry will double in 2014.
In recent years, digital technology has become a hot topic in the printing industry. As a new technology, digital printing has many advantages. Faster living, less links, less occupied space, no need for lengthy and cumbersome prepress platemaking process, greatly reduced production process, saving a lot of manpower, simple operation, realizing convenient, fast, flexible, WYSIWYG market needs . It is these outstanding features that have prompted more and more people to see the broad development prospects of digital printing, but there are still quite a few people in the industry who are only staying at the stage of screaming "Wolf is coming". Today, print and publishing companies around the world are gradually forming three camps: early adopters of digital technology, supporters of offset technology, and creators who combine digital and offset technology.
In PPzhan Xiaobian's view, the existing business areas and business concepts and models that have been used for many years and the application fields of digital printing are relatively narrow, the cost of consumables is relatively high, and the production speed cannot truly meet the needs of industrialization. . This directly leads to many people just staying on the sidelines. In fact, this is also the result of lack of understanding and judgment on the development of the demand for the printed market and the development of digital printing technology. Looking back at the changes in the two important parameters of production cost and production speed in the development of wide-format digital printing in just a few years.
While some screen printing companies are threatening the use of more and more digital printing technologies on the market, others have already seen the benefits of wide-format digital printing in order to continue to expand their business and expand profit growth. . Digital printing is indeed a "bottleneck" encountered by today's screen printing companies in the pursuit of development, providing a technically and economically feasible and effective solution. For example, in actual production, screen printing companies have to give up a large number of "short-cut" business problems because of the number of printing restrictions; due to the amount of printing of the living parts, the business volume is very unstable, sometimes lacking. The problem of not being able to live in time, and whether additional investment in screen printing equipment can further expand productivity.
According to the analysis, the screen printing works in a suitable manner when processing a single job equal to or greater than 400 parts. However, the fact is that the print market with a single job within 200 copies is even larger. This market is greatly limited by the existence of the above-mentioned limitations of traditional production. Wide-format digital printing is also the emergence of this field, it can provide screen printing companies with fast, high-quality, high value-added solutions.
The screen printing company that owns this digital printing technology can fully handle the short-term printing business in addition to the traditional business, such as point-of-sale posters, bus shelter advertisements, light boxes, bodywork and other business printing fields.
According to statistics, digital printing accounts for 10% to 12% of the total global print output. Let's take a look at several major figures. The total output value of the commercial printing and publishing industry is 200 billion US dollars, of which digital printing accounts for 18% to 23%; the total output value of special printing is 120 billion US dollars, of which digital printing accounts for 1%; The output value is 320 billion US dollars, of which digital printing accounts for 0.5% to 1%; the total output value of textile printing is 80 billion US dollars, of which digital printing accounts for 1% to 2%; the total output value of outdoor advertising for digital printing applications is 80 billion US dollars, among which Digital printing accounts for 20% to 25%. According to international printing industry forecasts, by 2014, the global printing industry's total output value will reach 725 billion US dollars, compared with the previous forecast, in 2011 exceeded $ 720 billion mark, a full delay of 3 years. For more than a decade, digital printing technology and related industries have been rapidly developing in the world with the wind of technological innovation, and have penetrated into all levels of society at an alarming rate to meet people's demand for personalized, diverse and flexible prints. By 2014, the global market share of digital printing will double, accounting for 27.4% of the total market. In 2008, the global inkjet printer market totaled only US$1.9 billion. It is expected to jump to nearly US$4.8 billion in 2014 and grow at a rate of 160%, almost in line with the sheetfed press market.
For the development trend of digital printing, the famous American printing expert FrankJ. Romano believes that digital printing will complement and compete with offset, screen printing and flexo printing; networked laser printers will challenge copiers, copiers will challenge digital printing, digital printing will challenge offset printing, and inkjet will challenge all; The quality of digital printing will no longer be a problem, but its production capacity, reliability and size issues will still need to be further addressed; offset printing is improving to provide more economical and competitive products, but its market will continue to be eaten by digital printing. Digital printing will affect all aspects of the printing industry and will be widely used in art, packaging, label printing, textiles, books, advertising and other printed materials.
With the change of the public's consumption concept, the demand for printed materials has also diversified, and the printing business has developed from large-scale pursuit of small costs to small batches, multiple varieties, and individualized. In China, labor costs are increasing. Compared to traditional printing, there is a need for manual digital printing with a lot of savings in labor costs. Some traditional printing businesses are moving to digital printing. After several years of development, network personality printing has become more mature and has also promoted the development of digital printing. In China, at present, in the application field of digital printing, in addition to graphic fast printing, on-demand publishing printing, image printing, personalized direct mail printing, large enterprise stationing services, etc., become the new hotspots and new development of the four major developments. opportunity.
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In recent years, digital technology has become a hot topic in the printing industry. As a new technology, digital printing has many advantages. Faster living, less links, less occupied space, no need for lengthy and cumbersome prepress platemaking process, greatly reduced production process, saving a lot of manpower, simple operation, realizing convenient, fast, flexible, WYSIWYG market needs . It is these outstanding features that have prompted more and more people to see the broad development prospects of digital printing, but there are still quite a few people in the industry who are only staying at the stage of screaming "Wolf is coming". Today, print and publishing companies around the world are gradually forming three camps: early adopters of digital technology, supporters of offset technology, and creators who combine digital and offset technology.
In PPzhan Xiaobian's view, the existing business areas and business concepts and models that have been used for many years and the application fields of digital printing are relatively narrow, the cost of consumables is relatively high, and the production speed cannot truly meet the needs of industrialization. . This directly leads to many people just staying on the sidelines. In fact, this is also the result of lack of understanding and judgment on the development of the demand for the printed market and the development of digital printing technology. Looking back at the changes in the two important parameters of production cost and production speed in the development of wide-format digital printing in just a few years.
While some screen printing companies are threatening the use of more and more digital printing technologies on the market, others have already seen the benefits of wide-format digital printing in order to continue to expand their business and expand profit growth. . Digital printing is indeed a "bottleneck" encountered by today's screen printing companies in the pursuit of development, providing a technically and economically feasible and effective solution. For example, in actual production, screen printing companies have to give up a large number of "short-cut" business problems because of the number of printing restrictions; due to the amount of printing of the living parts, the business volume is very unstable, sometimes lacking. The problem of not being able to live in time, and whether additional investment in screen printing equipment can further expand productivity.
According to the analysis, the screen printing works in a suitable manner when processing a single job equal to or greater than 400 parts. However, the fact is that the print market with a single job within 200 copies is even larger. This market is greatly limited by the existence of the above-mentioned limitations of traditional production. Wide-format digital printing is also the emergence of this field, it can provide screen printing companies with fast, high-quality, high value-added solutions.
The screen printing company that owns this digital printing technology can fully handle the short-term printing business in addition to the traditional business, such as point-of-sale posters, bus shelter advertisements, light boxes, bodywork and other business printing fields.
According to statistics, digital printing accounts for 10% to 12% of the total global print output. Let's take a look at several major figures. The total output value of the commercial printing and publishing industry is 200 billion US dollars, of which digital printing accounts for 18% to 23%; the total output value of special printing is 120 billion US dollars, of which digital printing accounts for 1%; The output value is 320 billion US dollars, of which digital printing accounts for 0.5% to 1%; the total output value of textile printing is 80 billion US dollars, of which digital printing accounts for 1% to 2%; the total output value of outdoor advertising for digital printing applications is 80 billion US dollars, among which Digital printing accounts for 20% to 25%. According to international printing industry forecasts, by 2014, the global printing industry's total output value will reach 725 billion US dollars, compared with the previous forecast, in 2011 exceeded $ 720 billion mark, a full delay of 3 years. For more than a decade, digital printing technology and related industries have been rapidly developing in the world with the wind of technological innovation, and have penetrated into all levels of society at an alarming rate to meet people's demand for personalized, diverse and flexible prints. By 2014, the global market share of digital printing will double, accounting for 27.4% of the total market. In 2008, the global inkjet printer market totaled only US$1.9 billion. It is expected to jump to nearly US$4.8 billion in 2014 and grow at a rate of 160%, almost in line with the sheetfed press market.
For the development trend of digital printing, the famous American printing expert FrankJ. Romano believes that digital printing will complement and compete with offset, screen printing and flexo printing; networked laser printers will challenge copiers, copiers will challenge digital printing, digital printing will challenge offset printing, and inkjet will challenge all; The quality of digital printing will no longer be a problem, but its production capacity, reliability and size issues will still need to be further addressed; offset printing is improving to provide more economical and competitive products, but its market will continue to be eaten by digital printing. Digital printing will affect all aspects of the printing industry and will be widely used in art, packaging, label printing, textiles, books, advertising and other printed materials.
With the change of the public's consumption concept, the demand for printed materials has also diversified, and the printing business has developed from large-scale pursuit of small costs to small batches, multiple varieties, and individualized. In China, labor costs are increasing. Compared to traditional printing, there is a need for manual digital printing with a lot of savings in labor costs. Some traditional printing businesses are moving to digital printing. After several years of development, network personality printing has become more mature and has also promoted the development of digital printing. In China, at present, in the application field of digital printing, in addition to graphic fast printing, on-demand publishing printing, image printing, personalized direct mail printing, large enterprise stationing services, etc., become the new hotspots and new development of the four major developments. opportunity.
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