E-commerce is the trend of the times, and the same is true for the home building materials industry. Although some media recently broke the news that some traditional home stores "cooperate against the e-commerce platform", but after the reporter visited the Chengdu home market, they learned that there are actually many misunderstandings.
Wu Baolong, deputy general manager of Chengdu Fusenmei Home Furnishing Co., Ltd. said that for Taobao, Tmall and other online platforms, traditional home stores like Fussen Meimei are not a “boycott†attitude, but rather for Tmall POS machines entering the store, etc. Waiting for such unfair competition to stop it is a normal means of maintaining normal market order. The reporter also found that the differentiated sales model is being widely adopted when investigating various home building materials e-commerce platforms. The so-called "online impact line" phenomenon is not common. For example, Qumei Furniture Online Mall sells its sub-brand “Qumiao†furniture, and the gold-plated cabinet network sells its products as its “Orange†cabinet, while Meikemei’s sales in Tmall’s flagship store are mainly â€œæ£ at homeâ€. The two sub-brands of "Xian Youjia" are not in conflict with the brands such as "Meikemeijia" and "Essen Allen" which are mainly engaged in offline.
Although some insiders have questioned the impact of online online sales on offline stores, such whispers seem to come from dealers, home building materials manufacturers and stores for such a new marketing model, showing relative Positive attitude; On the other hand, online sales of home building materials that are still in the growth stage do have some problems, and it takes time for consumers to fully accept and agree.
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