[ppzhan Abstract] In recent years, with the continuous strengthening of environmental awareness, China's packaging industry is developing in a green direction, and the environmentally-friendly paper packaging industry has become a good thing for many companies. The colorful and colorful box packaging has become a dark horse in the paper packaging industry.
In recent years, the packaging industry has continued to develop. According to statistics, in 2012, the total output value of China's packaging industry was the second largest in the world with 1.3 trillion yuan, accounting for 2.67% of the national GDP, of which the paper packaging industry accounted for more than 40%, which is the largest sub-sector of the domestic packaging industry. Before plastic packaging, glass packaging and metal packaging.
Under the influence of increasing environmental awareness, the paper packaging industry continues to develop. As a classification of the paper product packaging industry, color box packaging has also ushered in the golden age of its own development. In addition, with the increasing level of automation, color box packaging is a shining custom market. The customized characteristics of the color box packaging determine that its downstream customers are mainly composed of consumer products in the cosmetics, consumer electronics, pharmaceutical and other industries.
Color box packaging provides an external display for cosmetics manufacturers to pursue a high-quality, differentiated corporate image. Currently, there are four common types of cosmetic color box packaging:
A textured material is obtained by embossing a stencil on a whole sheet of paper. Currently, textured materials have become very popular in cosmetic packaging design. Many cosmetic manufacturers and packaging designers are constantly looking for materials with different types of texture, such as cardboard with a rough grain effect and suede feel.
Through the outer packaging, we can see the perspective packaging of the contents, which is increasingly favored by consumers. Marketers of many brands are choosing to combine the packaging of cardboard plastics with a combination of packaging.
More and more companies are demanding the shape of the box to break through the traditional concept of consumers and improve product identification. A relatively new change in this area is the use of injection molded plastic end caps. Procter & Gamble's Regenerist brand uses this technology, and the finished carton looks more like a cylinder than a cube.
Cosmetic packaging has already appeared in packaging products made with glittering materials to achieve eye-catching sales. Special effects of inks, coatings and metal materials are gradually being added to this trend, and we strive to differentiate our products through this innovation.
With the popularity of smart phones such as Apple and Samsung and the gradual upgrading of electronic products, the range of consumer electronics products is increasing, and the usage cycle is gradually shortening. This has created a rapid demand for color box packaging. Growth has also made color box manufacturers often face the pressure of short-term delivery. At the same time, different mobile phone edge designs and mobile phone chargers and other components in the size, thickness, shape and other design nuances, so that color box manufacturers need to invest a lot of manpower in the details of reprocessing, coupled with the possibility of consumption at any time in the market A large number of people are sought after, and the short-term replenishment demand generated by the manufacturers has brought great challenges to the stable large-scale customers.
At present, most of the packaging of medicines and health products are packaged in glass bottles, most of which are in color boxes, most of which are boxes. Because pharmaceutical packaging has its own special requirements, such as protecting the drug from the external environment during storage and use, its own nature during storage and use, and the ability to package drugs without contaminating the drug production environment, etc. It is also exceptionally high. With the improvement of people's living standards and the increasing attention to health, the pharmaceutical industry and the health care products industry will usher in a broader development space. The color box packaging with protection function, easy opening and beautiful appearance will also be expected to be more A wide range of markets.
It can be seen that the main customers of the color box packaging industry are domestic and foreign consumer products in the cosmetics, consumer electronics and pharmaceutical industries. On the one hand, they have large orders, on the other hand, the delivery speed and supporting services of the color box suppliers. There are high requirements for quality details, especially international consumer electronics such as Apple and Samsung. These are real problems for industries with high labor dependence on color box packaging. Therefore, the ability to manage a large number of human resources to gain more customers' long-term favor is the core competitiveness of color box packaging enterprises.
In recent years, the packaging industry has continued to develop. According to statistics, in 2012, the total output value of China's packaging industry was the second largest in the world with 1.3 trillion yuan, accounting for 2.67% of the national GDP, of which the paper packaging industry accounted for more than 40%, which is the largest sub-sector of the domestic packaging industry. Before plastic packaging, glass packaging and metal packaging.
Under the influence of increasing environmental awareness, the paper packaging industry continues to develop. As a classification of the paper product packaging industry, color box packaging has also ushered in the golden age of its own development. In addition, with the increasing level of automation, color box packaging is a shining custom market. The customized characteristics of the color box packaging determine that its downstream customers are mainly composed of consumer products in the cosmetics, consumer electronics, pharmaceutical and other industries.
Color box packaging provides an external display for cosmetics manufacturers to pursue a high-quality, differentiated corporate image. Currently, there are four common types of cosmetic color box packaging:
A textured material is obtained by embossing a stencil on a whole sheet of paper. Currently, textured materials have become very popular in cosmetic packaging design. Many cosmetic manufacturers and packaging designers are constantly looking for materials with different types of texture, such as cardboard with a rough grain effect and suede feel.
Through the outer packaging, we can see the perspective packaging of the contents, which is increasingly favored by consumers. Marketers of many brands are choosing to combine the packaging of cardboard plastics with a combination of packaging.
More and more companies are demanding the shape of the box to break through the traditional concept of consumers and improve product identification. A relatively new change in this area is the use of injection molded plastic end caps. Procter & Gamble's Regenerist brand uses this technology, and the finished carton looks more like a cylinder than a cube.
Cosmetic packaging has already appeared in packaging products made with glittering materials to achieve eye-catching sales. Special effects of inks, coatings and metal materials are gradually being added to this trend, and we strive to differentiate our products through this innovation.
With the popularity of smart phones such as Apple and Samsung and the gradual upgrading of electronic products, the range of consumer electronics products is increasing, and the usage cycle is gradually shortening. This has created a rapid demand for color box packaging. Growth has also made color box manufacturers often face the pressure of short-term delivery. At the same time, different mobile phone edge designs and mobile phone chargers and other components in the size, thickness, shape and other design nuances, so that color box manufacturers need to invest a lot of manpower in the details of reprocessing, coupled with the possibility of consumption at any time in the market A large number of people are sought after, and the short-term replenishment demand generated by the manufacturers has brought great challenges to the stable large-scale customers.
At present, most of the packaging of medicines and health products are packaged in glass bottles, most of which are in color boxes, most of which are boxes. Because pharmaceutical packaging has its own special requirements, such as protecting the drug from the external environment during storage and use, its own nature during storage and use, and the ability to package drugs without contaminating the drug production environment, etc. It is also exceptionally high. With the improvement of people's living standards and the increasing attention to health, the pharmaceutical industry and the health care products industry will usher in a broader development space. The color box packaging with protection function, easy opening and beautiful appearance will also be expected to be more A wide range of markets.
It can be seen that the main customers of the color box packaging industry are domestic and foreign consumer products in the cosmetics, consumer electronics and pharmaceutical industries. On the one hand, they have large orders, on the other hand, the delivery speed and supporting services of the color box suppliers. There are high requirements for quality details, especially international consumer electronics such as Apple and Samsung. These are real problems for industries with high labor dependence on color box packaging. Therefore, the ability to manage a large number of human resources to gain more customers' long-term favor is the core competitiveness of color box packaging enterprises.
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