With the red high temperature warning, the home industry officially entered the off-season. Recently, the reporter visited a number of home stores and home improvement companies in the ancient city and found that the door was cold and clear. The person in charge of Hutchison Wanjia said that the off-season of home improvement was affected by many factors. The volume of sales in July and August may drop by 40%, and the sales rebound is expected to be in mid-September.
The off-season has reached a downward trend in sales
In late June, the home market gradually turned cold, and many insiders said that with the arrival of July and August, the decline in sales will become a clear trend.
The reporter learned in Hutchison Wanjia that although the total sales are expected to break by 100 million this year, the sales volume in June has dropped by nearly 20%, and the sales in July and August are even less optimistic, especially the sales of furniture and building materials will be large. The decline, at least 40% lower than the normal month.
Wu Haochun, head of Zhonglian International Home Promotion Department, told the reporter: “After entering June, the market has become significantly colder, and the sales volume has dropped by 40%. It is still a conservative estimate. Furniture stores have entered the off-season, and other stores are basically similar, but high-end brands are subject to The impact will be slightly smaller."
The business of the store is bleak, and the days of decorating the company are also not good. According to the person in charge of Longfa Decoration Co., “I understand that the current sales pressure of the home improvement company in the market is very large, and the order quantity is much worse than expected, which will probably decrease by about 30% to 40%.â€
The main reason for the low temperature in the hot weather
The person in charge of the Propaganda Department of Daming Palace in the North Third Ring Road said that the high temperature weather has become the biggest obstacle to the owner's purchase of household products. Mr. Wang, who is currently renovating, told the reporter: “I went to various building materials merchants at the beginning of the year. By the end of May, the materials I bought had been basically selected. We had to decorate in advance to avoid the high temperature in summer, not to mention the workers at high temperatures. If we don't work well, we can't do a good job."
In addition, many building materials manufacturers also said that another reason for the home improvement building materials market to enter the off-season is that in recent months, the number of commercial housing units has been reduced. “The first half of the year was mainly in March, and the second half of the year was mainly in September. In the first half of the year, the decoration was selected before June, and the decoration in the second half of the year has not yet been delivered. The decoration intention is not very prominent. The number of people who concentrate on decoration and purchase furniture will increase from September," said the person in charge of Haichuang Yibang. In addition, as early as during the "3·15" and "May 1st" period, various group buying meetings and bargaining prices will be staged in turn, "coming on delivery", "distributing gifts", "drawing red packets" and "cashing cash", etc. Promotional methods have emerged in an endless stream, and crazy promotions have already divided the market share of July and August.
In order to avoid the high temperature, the main night promotion
However, many stores or decoration companies said that although they have entered the industry's off-season, they will never sit still and must rely on a variety of promotional methods to increase sales.
The person in charge of Fengguang Infinite Market said: "Since consumers are afraid of going out to buy, we will take the initiative. Since the summer, we have reduced the previous group purchase activities and launched a group to enter the community for group purchase activities; Consumers are afraid of the heat and can't check the progress of the project. We call the homeowner every day and send a multimedia message to report the decoration."
Not only the decoration company has tried hard, but the local home furnishing stores have also begun to prepare for the "night market promotion." The head of Daming Palace Building Materials and Furniture City, said that the store of Daming Palace Building Materials Group will launch a night-time monopoly event, so that consumers can avoid the hot day and come to buy in the evening.
In addition to Daming Palace Building Materials Home City, the reporter learned that Red Star Meikailong two stores, Hutchison Wanjia, Mingzhu home and other large stores have said that they will carry out night market promotions, consumers may wish to take the opportunity to shoot.
Cotton Kids Mouth Face Mask,Cotton Kids Face Mask,Kids Cartoon Face Mask Dust,Earloop Protect Mask
ShenZhen Bri-Cloud Industrial Co.,Ltd , https://www.sobeautyhealth.com