After drinking the milk box, a turnaround turned into a beautiful bench and trash can at the Shanghai World Expo. The creativity of Tetra Pak not only attracted the eyeballs, but also opened a window for the further development of enterprises in this field.
Waste recycling and reuse have always been a difficult goal in China. Unlike Japan, which has eight categories of waste bins, China cannot even distinguish between basic recyclables and non-recyclables, let alone turn these wastes into treasure, and waste of resources can be seen everywhere.
On the contrary, in addition to Japan, in many Western countries, the recycling of resources has actually done very well. Many things that are abandoned can have many uses. Old plastic can be reused, paper can be reused, and even toothpaste can be reused after recycling.
So, the Swedish company with over sixty years of history, Tetra Pak Co., Ltd. cooperated with the recycling company to recycle the used milk beverage boxes, which not only created a new situation for milk beverage packaging, but also brought about resource conservation. A new reference model.
Steps in the new environment
Tetra Pak, SIG Combibloc, and International Paper are hailed as the three giants in the liquid food and paper packaging industry in the world. With the strengthening of environmental awareness and increasingly fierce market competition, liquid food packaging companies will face more challenges.
According to the reporter's understanding, the emergence of many new brands, such as Eklin, has formed a significant impact on these old-fashioned paper packaging companies. The emergence of new products is gradually diluting the market of these old brands. Many loyal customers have also started to “use one mind and two.†Without strong technical and innovative capabilities, it will be difficult for the market to accept them.
Customers of Tetra Pak, Mengniu, Yili, etc., are also trying new packaging. Li Huxun, President of Tetra China, said: "The more intense the market competition, the more connotative the Tetra Pak's business strategy will be." And Tetra Pak's packaging itself is mainly renewable and can 100% recycling, which is also a unique advantage. As a result, environmental protection products such as environmental benches and trash bins that we have seen at the World Expo have been recycled using Tetra Pak milk packaging.
The introduction of these products gave packaging companies a new idea. Industry insiders estimate that the market potential of these environmental protection products is huge, conservative estimates should also have a market of one hundred billion, and the future development is optimistic.
Because the use of recycled milk boxes made of environmentally friendly products, not only meet the current concept of low-carbon life, but also from the perspective of resource conservation, more in line with the public's aesthetic, but also all countries in the world support a new form of industry. The eco-friendly products of Tetra appeared at the World Expo. Although it was a charity act, some people calculated a bill for it. If the charity event is not free, but it is a charge, then the gains should exceed 10 million.
In fact, this industry is not a new industry. As early as in the 1990s, the use of waste packaging to transform into new products has already appeared in the market. The local company in China, Hangzhou Fulun Ecological Cycle Technology Development Co., Ltd. has been engaged in this related business. They purchased discarded liquid food paper boxes and processed them to make new paper.
The growth of this industry, the industry believes, will be the trend of future development, because how to improve the utilization of resources has been put on the agenda of countries, increase recycling efficiency has also been encouraged by the government. Especially in the field of liquid food carton packaging, because it consumes a lot of wood, it is more to promote recycling.
So, what are the specific conditions of the market in such a sunny industry?
Looking for raw materials
Every day, people around the world consume 14 billion liters of water, milk, fruit juices and other liquid foods. The liquid foods are sent to people in fresh and safe ways. It is not a problem today. According to the data, these liquid foods consumed by people every day weigh as much as 100 million tons of packaging. This also means that the use of boxes to produce environmentally friendly products, the raw materials are substantial enough.
The person in charge of Tetra Pak told reporters that Tetra Pak's aseptic composite paper packaging was a composite of 75% cardboard, 15% plastic, and 5% aluminum foil. After professional processing, these materials can be 100% recycled, made of rich and practical environmental products, is what we call the bench, trash, floor and so on.
The eco-friendly products that Tetra Pak is currently cooperating with recycling companies are all made from recycled beverages. In fact, since 1998, Tetra China has a dedicated environmental team responsible for the recycling and recycling of Tetra Pak. Today, Beijing, Shanghai, Guangdong, Inner Mongolia, Shandong, Heilongjiang and Fujian provinces and cities have emerged more than a dozen composite paper packaging recycling plants.
According to Yang Bin, vice president of Tetra China, Tetra Pak changed the packaging of milk into environmental benches, mainly using color-look panels. Today, Tetra Pak, apart from Choi Lok plate products, recycled paper, plastic wood and other recyclable products, plastic particles and aluminum powder separated by aluminum-plastic separation technology will also gradually be well utilized.
The maturity of technology is also another key factor for the growth of environmental protection products. In March 2009, Hangzhou Fulun Ecological Cycle Technology Development Co., Ltd. officially launched its aluminum-plastic separation production line. Within six months of production, the value of recycled paper packaging has increased. About 30%, monthly sales revenue increased by 25%.
It can be seen that the maturity of technology is also a new way of adding value to the industry.
The recovery road is a bit difficult
Since the recycled environmental protection raw materials are recycled milk packaging, recovery is very important for the development of this industry chain.
There is such a set of data: Tetra Pak made beverage paper packaging and recycling since 1998. In 2004, the recycling volume was only 136 tons. By the end of 2009, it had increased to 44893 tons, equivalent to 4.4 billion packets, and it is expected to exceed 7 billion by the end of 2010. The package, including Beijing, has a recovery rate of close to 50%. However, due to the lack of an effective waste classification system, there are still a large number of packages that have not been recycled.
In order to better recycle the packaging, Tetra Pak actually did a lot of work. Since 2004, Tetra Pak has invested 10 million yuan each year, and by 2010 it has accumulated more than 150 million yuan. Investment costs are not cheap.
Yang Bin said that our investment is mainly used to help recovery and recycling technology research and development and upgrading, promote the establishment of a socialized, market-based recycling system for milk beverage paper packaging based on the municipal waste recycling system, and carry out garbage classification and recycling education. Wait.
At present, companies and individuals engaged in the recycling of milk beverage paper packaging are operating in major cities. These recycling agencies sell the recycled packaging to various recycling manufacturers for renewable production.
The industry has calculated that with the current productivity in the Chinese market, if the sales rate of the sales of the packaging box can reach more than 70%, then there is no problem in satisfying the production demand. However, the current situation is that China's larger recycling companies still face the problem of insufficient raw materials from time to time.
This shows that the problem of recycling is still a problem. This situation is much better in foreign countries, especially in Japan, where recycling is the highest. Mainly because of the active promotion of the government and the formation of people's environmental awareness. Therefore, for such enterprises that recycle milk packaging boxes as the main raw material, recovery difficulties are still a difficult problem.
However, Yang Bin is full of confidence: “As long as we can use waste packaging to produce value-added products, discarded Tetra Pak naturally becomes a raw material, there will be a market price, and then we can use the power of the market to promote Tetra Pak recycling."
Despite the difficulties in this section, the industry believes that the speed of growth of liquid foods such as milk in China will inevitably lead people to raise awareness of environmental protection. At that time, difficulties will no longer be difficult.
Waste recycling and reuse have always been a difficult goal in China. Unlike Japan, which has eight categories of waste bins, China cannot even distinguish between basic recyclables and non-recyclables, let alone turn these wastes into treasure, and waste of resources can be seen everywhere.
On the contrary, in addition to Japan, in many Western countries, the recycling of resources has actually done very well. Many things that are abandoned can have many uses. Old plastic can be reused, paper can be reused, and even toothpaste can be reused after recycling.
So, the Swedish company with over sixty years of history, Tetra Pak Co., Ltd. cooperated with the recycling company to recycle the used milk beverage boxes, which not only created a new situation for milk beverage packaging, but also brought about resource conservation. A new reference model.
Steps in the new environment
Tetra Pak, SIG Combibloc, and International Paper are hailed as the three giants in the liquid food and paper packaging industry in the world. With the strengthening of environmental awareness and increasingly fierce market competition, liquid food packaging companies will face more challenges.
According to the reporter's understanding, the emergence of many new brands, such as Eklin, has formed a significant impact on these old-fashioned paper packaging companies. The emergence of new products is gradually diluting the market of these old brands. Many loyal customers have also started to “use one mind and two.†Without strong technical and innovative capabilities, it will be difficult for the market to accept them.
Customers of Tetra Pak, Mengniu, Yili, etc., are also trying new packaging. Li Huxun, President of Tetra China, said: "The more intense the market competition, the more connotative the Tetra Pak's business strategy will be." And Tetra Pak's packaging itself is mainly renewable and can 100% recycling, which is also a unique advantage. As a result, environmental protection products such as environmental benches and trash bins that we have seen at the World Expo have been recycled using Tetra Pak milk packaging.
The introduction of these products gave packaging companies a new idea. Industry insiders estimate that the market potential of these environmental protection products is huge, conservative estimates should also have a market of one hundred billion, and the future development is optimistic.
Because the use of recycled milk boxes made of environmentally friendly products, not only meet the current concept of low-carbon life, but also from the perspective of resource conservation, more in line with the public's aesthetic, but also all countries in the world support a new form of industry. The eco-friendly products of Tetra appeared at the World Expo. Although it was a charity act, some people calculated a bill for it. If the charity event is not free, but it is a charge, then the gains should exceed 10 million.
In fact, this industry is not a new industry. As early as in the 1990s, the use of waste packaging to transform into new products has already appeared in the market. The local company in China, Hangzhou Fulun Ecological Cycle Technology Development Co., Ltd. has been engaged in this related business. They purchased discarded liquid food paper boxes and processed them to make new paper.
The growth of this industry, the industry believes, will be the trend of future development, because how to improve the utilization of resources has been put on the agenda of countries, increase recycling efficiency has also been encouraged by the government. Especially in the field of liquid food carton packaging, because it consumes a lot of wood, it is more to promote recycling.
So, what are the specific conditions of the market in such a sunny industry?
Looking for raw materials
Every day, people around the world consume 14 billion liters of water, milk, fruit juices and other liquid foods. The liquid foods are sent to people in fresh and safe ways. It is not a problem today. According to the data, these liquid foods consumed by people every day weigh as much as 100 million tons of packaging. This also means that the use of boxes to produce environmentally friendly products, the raw materials are substantial enough.
The person in charge of Tetra Pak told reporters that Tetra Pak's aseptic composite paper packaging was a composite of 75% cardboard, 15% plastic, and 5% aluminum foil. After professional processing, these materials can be 100% recycled, made of rich and practical environmental products, is what we call the bench, trash, floor and so on.
The eco-friendly products that Tetra Pak is currently cooperating with recycling companies are all made from recycled beverages. In fact, since 1998, Tetra China has a dedicated environmental team responsible for the recycling and recycling of Tetra Pak. Today, Beijing, Shanghai, Guangdong, Inner Mongolia, Shandong, Heilongjiang and Fujian provinces and cities have emerged more than a dozen composite paper packaging recycling plants.
According to Yang Bin, vice president of Tetra China, Tetra Pak changed the packaging of milk into environmental benches, mainly using color-look panels. Today, Tetra Pak, apart from Choi Lok plate products, recycled paper, plastic wood and other recyclable products, plastic particles and aluminum powder separated by aluminum-plastic separation technology will also gradually be well utilized.
The maturity of technology is also another key factor for the growth of environmental protection products. In March 2009, Hangzhou Fulun Ecological Cycle Technology Development Co., Ltd. officially launched its aluminum-plastic separation production line. Within six months of production, the value of recycled paper packaging has increased. About 30%, monthly sales revenue increased by 25%.
It can be seen that the maturity of technology is also a new way of adding value to the industry.
The recovery road is a bit difficult
Since the recycled environmental protection raw materials are recycled milk packaging, recovery is very important for the development of this industry chain.
There is such a set of data: Tetra Pak made beverage paper packaging and recycling since 1998. In 2004, the recycling volume was only 136 tons. By the end of 2009, it had increased to 44893 tons, equivalent to 4.4 billion packets, and it is expected to exceed 7 billion by the end of 2010. The package, including Beijing, has a recovery rate of close to 50%. However, due to the lack of an effective waste classification system, there are still a large number of packages that have not been recycled.
In order to better recycle the packaging, Tetra Pak actually did a lot of work. Since 2004, Tetra Pak has invested 10 million yuan each year, and by 2010 it has accumulated more than 150 million yuan. Investment costs are not cheap.
Yang Bin said that our investment is mainly used to help recovery and recycling technology research and development and upgrading, promote the establishment of a socialized, market-based recycling system for milk beverage paper packaging based on the municipal waste recycling system, and carry out garbage classification and recycling education. Wait.
At present, companies and individuals engaged in the recycling of milk beverage paper packaging are operating in major cities. These recycling agencies sell the recycled packaging to various recycling manufacturers for renewable production.
The industry has calculated that with the current productivity in the Chinese market, if the sales rate of the sales of the packaging box can reach more than 70%, then there is no problem in satisfying the production demand. However, the current situation is that China's larger recycling companies still face the problem of insufficient raw materials from time to time.
This shows that the problem of recycling is still a problem. This situation is much better in foreign countries, especially in Japan, where recycling is the highest. Mainly because of the active promotion of the government and the formation of people's environmental awareness. Therefore, for such enterprises that recycle milk packaging boxes as the main raw material, recovery difficulties are still a difficult problem.
However, Yang Bin is full of confidence: “As long as we can use waste packaging to produce value-added products, discarded Tetra Pak naturally becomes a raw material, there will be a market price, and then we can use the power of the market to promote Tetra Pak recycling."
Despite the difficulties in this section, the industry believes that the speed of growth of liquid foods such as milk in China will inevitably lead people to raise awareness of environmental protection. At that time, difficulties will no longer be difficult.
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