Japan's best cosmetics are more and more popular with women

A Japanese wife said in an interview: "In the morning, if you don't have any cosmetics on your face, it seems that you really feel uncomfortable." A Japanese male office worker also said: "In the early morning, I took the garbage out for my wife. Just because she didn't have time to apply makeup. The Japanese value the appearance and regard "dressing" as a kind of etiquette and a kind of value. In daily life, it is rare to see Japanese women posing on the street and not wearing makeup. It can be seen that it is not surprising to say that there are many of the best cosmetics in Japan .

According to statistics, Japan's cosmetics market is still growing, with annual sales of 1.5 trillion yen (about S$19.9 billion), ranking second in the world after the United States.

“99.9% of Japanese women use cosmetics. In the office bag, there are always two or three kinds of cosmetics. Even the housewife wakes up and is used to going to the dressing table to apply a layer of foundation. It is the beginning of a Japanese woman's day. It can be seen that the demand for cosmetics in Japan is really large, so it is normal to say that there are many of the best cosmetics in Japan.

Therefore, in addition to the usual maintenance of Japanese women, the superb makeup technology can be said to make their faces look smooth and smooth.

Because of the gentleness and elegance of Japanese women's virtues, Matsushima's medicinal taste has become the imitation of Japanese women.

According to historical records, in Japan about 100 years ago, there were strict regulations on women's makeup. At that time, the custom of the aristocratic family was about 40 years old. It was necessary to paint the teeth black and shave the eyebrows to cover up their female characteristics and declare the end of the golden age of women.

With the advancement of the times and the advancement of women's status, the Meiji government abolished this system, allowing women to dress themselves as they wish.

After the war, the life of the Japanese people gradually became richer, and began to introduce cosmetics from Europe and the United States to learn Western makeup. But in the later period, Japan gradually has a lot of cosmetic varieties, so the best cosmetics in Japan are the most comprehensive, just because they are trying to shape the "Oriental Beauty."

In the 1960s and 1970s, which emulated Europe and the United States, Japan was popular with "shadow makeup." After the 1980s, Japanese women recognized that "light makeup" can better reflect the natural personality of the Orientals and make makeup more life-oriented. For example, Yamaguchi's makeup at the beginning of the 80s became the object of Japanese women's eagerness to imitate.

There is a saying in Japan's beauty industry that makeup is to get closer to the ideal of yourself. In order to pursue "truth, goodness and beauty", Japanese women, regardless of their age, are faithful believers in cosmetics.  

Many Japanese department stores have recently set up men's cosmetics counters, and the types of cosmetics they sell are comparable to those of women, such as lotions, foundations, eyebrow pencils, mascara, blotting paper, and so on. A survey of 300 single male office workers showed that 78% felt that appearance was important. When asked why cosmetics are used, most men replied: Concerned about others' eyes.

“In Japan, makeup is no different from men, women and children. There is also a phenomenon that is the trend of light makeup driven by female high school students. These young girls love to dress up very strongly, in order not to let the school see their makeup, they rack their brains to study light makeup At that time, some popular magazines began to introduce the makeup techniques of light makeup, making the pursuit of light makeup a trend.

“The Japanese don’t go to the beauty school to make better makeup, because makeup has become a part of their growth. Women’s magazines are the best makeup guides to drive Japanese fashion. So the best cosmetics in Japan. More and more, more and more popular with women."

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