Corporate Website Establishment Guide

First, why did you want to establish a website? No one expected the development of the Internet (internet) to be so rapid. In just a few years of effort, the Internet has covered more than 170 countries and regions in the world, with more than 150 million users. The Internet has not entered China for five years, but it has now covered 31 provinces, cities, and autonomous regions across the country, and as many as millions of Internet users have accessed the Internet. According to estimates of experts, by 2003, the number of Internet users in China will reach 30 million! No matter what kind of business the company is engaged in, it will not be able to ignore this vast market. At present, there are 60,000 companies on the Internet every month. In China, the establishment of enterprises is also surging. Last year alone, the number of domain names registered in China exceeded 10,000 (not counting a large number of international domain names), most of which were registered by enterprises. In fact, as long as you take a look on the Internet, you may be surprised to find that many of your competitors have already established their own websites on the Internet.
Why do you want to create a website? There are at least five reasons why you need to build your own website.
1. The user's strong request may be that many people disapprove of this reason, but there is a special feeling for your users. If you are the first to establish a website in the industry, users will feel novel, feel powerful, and will create a news effect; if your peers have already established a website and you have not yet established it, I am afraid to give users The impression is not very beautiful; Internet development to today, many users, business negotiators are accustomed to the Internet to understand your situation or touch your bottom line, if you suddenly find that the Internet actually does not have your little information, disappointment Remedial, skeptical feelings can be a bit tricky. Thus, for businesses, the current establishment of a website may be as necessary as installing a telephone. There is no web address on the business card and it will always be a pity.
2. The need for customer service has won the customer's heart and it has won the market. For thousands of years, businessmen who value customers are big winners. In a sense, what a company sells to its users is not a product, but rather a product, how to strengthen communication with users, distributors, and partners, and how to improve the service system of the company. This is very Important work. In this regard, though advertising, organizing activities, setting up service points, etc. can be used to represent this, in any case, the Internet site for the public and the public is an important platform for enterprise service users, service distributors, and service partners. Important carrier. Through your website, you can serve your customers 24 hours a day: Stay in close contact with your users, distributors, partners, listen to opinions from all sides, and answer frequently asked questions.
3. Effective channels for business promotion Businesses can't do without publicity. Compared with traditional advertising methods, the Internet has integrated the advantages of television, radio, newspapers, magazines and Other types of promotional tools. Through the promotion of the establishment of the website, you can achieve a high degree of integration of words, sounds, images, and movements and statics, and you can thoroughly describe the advantages and features of your products and services. Using your website, you can more quickly, intuitively, and cheaply sell yourself, your products or services to a wider audience, and quickly establish a network of your relationships. At this point, the Internet's website is of particular importance for rapidly promoting products and shortening the development cycle of new products.
4. Establishing the foundation for expanding the international market The Internet is a global network. There are no regional restrictions in the Internet. You can access websites of almost every country and region in the world at any time. People around the world can also access your website at any time. And there is no limit - in fact, usually your site, you have opened access to almost every country in the world market. It goes without saying that for companies export-oriented or intending to enter overseas markets, establishing a station on the Internet is undoubtedly the cheapest and most effective means of opening up the international market.
5. Form an effective and close contact channel If your business involves more than one area, if you have a large number of agents, distributors or branches. Then, establishing a website is of great importance to your contact with an agent, distributor or branch office. Distributors, agents, and local business personnel in various regions need to have the latest information and requirements of the company’s headquarters, and the company’s headquarters must also understand the sales progress and sales performance of each company. Through your website, you only need to spend a few minutes on the Internet, and you can maintain close contact with branches, company agents and distributors. This passage is not only fast but also extremely safe.
Second, corporate website and virtual host What is a website? Seriously answering this question may involve a lot of technical terms, and it will get more and more confused. Let's say for example: If you compare the Internet to an office building, your website is equivalent to a room in it. If you compare the Internet to a trading market, your website is the equivalent of a booth inside. How did your office come from? There are two ways: One is to first purchase the plot, then design, report, build, and finally complete the renovation; the other is to neither rent nor build a house, but rent a room directly. Obviously, the latter method is the simplest and most convenient.
There are also two ways to set up a website: one is to purchase various software and hardware needed to establish a website, and to install digital circuits, and then apply to join the Internet; the other is to rent one directly, like renting a house. Empty the site and arrange the content directly inside. Comparing the two, naturally, the latter is the most neat and neat. This kind of rented website has a very professional title called "virtual hosting." It is called "independent host" when it is purchased or built. To establish an independent host is not only troublesome, but also costly: 3. Web site business services No matter what kind of website, it can produce direct benefits (at least online advertising effectiveness and the possibility of online brand benefits), virtual hosting services If the business can provide services in this area, it is naturally a good thing for you to come. 4. Price price is the most sensitive factor in selecting a web hosting provider. At present, the price of web hosting varies greatly. The same web space, the highest price and the lowest price may differ by more than 10 times. Therefore, prices should be treated with caution. Naturally, choosing a web hosting provider can't just look at the price. The correct approach should be to seriously refer to the above three aspects, that is, the three factors of the speed, technology, and service of the virtual host, and then decide whether or not to approve the price. In addition to the above four factors, there is a situation that you also need to consider: that is to choose a local virtual hosting provider is good, or choose the good outside. In theory, it is better to choose a local virtual hosting provider. However, when it is actually implemented, you must also consider the actual situation in China.
First, the development of the Internet in China is extremely uneven. The situation between different regions is quite different. For example, in Beijing, it can provide access speeds of up to 85 MB/s, but there are places where it may not even reach the 2 MB/s access speed. Therefore, if the Internet access speed is not good in your location, it is recommended to consider Beijing's virtual hosting provider. The host of “China Packaging Information Network” is placed in the Beijing Telecom Bureau, and the access speed is excellent. Foreign users generally reflect that the speed of this website is faster than other websites. In the same way, if the local technology, service, and price do not meet your requirements, you may also consider Beijing's virtual hosting provider.
Second, just as the Internet has no regional restrictions, the impact of regional factors on virtual hosts is minimal, or even negligible. In fact, foreign web hosting service providers are not much different from local ones in technical support and services, and even better than local ones. For example, in Beijing, the development of the Internet in Beijing was the earliest and the fastest. The competition among various service providers was fierce, and the services provided were generally better than those in other places. For example, updates, modifications, settings, etc., of a website are not different whether your virtual host is on the local or a foreign site. If your web host is in the field and is fast, you can modify it, update it, and set it up faster and more efficiently. Excellent web hosting service providers are dedicated online (that is, they are always on the Internet). If you need to inquire about some technical issues, you can usually get an immediate response by e-mail. All in all, whether you choose a local or a foreign web hosting provider, you should choose according to your website needs, comprehensive speed, technology, service, and price. In this way, you can choose a desirable web hosting service provider.

Excerpted from China Packaging News 2000/4/10

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