From the perspective of the audience, readability and readability are both the improvement of media audience awareness and the sublimation of media service concepts. Readability is to provide the audience an exquisite spiritual food, and the readability provided to the audience is a spiritual food that no longer needs to be selected. What they have in common is that both are based on the willingness of the audience to purchase, and the difference lies in the process of achieving readability, which provides a deeper level of service for the audience. It is to understand the needs of the audience more deeply and accurately. This need is reflected in error. The rigidness of readability requires no selective quality, and it is precisely because of this. From readability to readability, from the perspective of the media, it is based on a brand-new idea to deal with the challenges of peer competition. The necessity of reading from a media perspective is exclusivity in a certain sense, allowing oneself and the audience to achieve a strong attraction that does not allow third parties to intervene.
How to achieve the readability of newspapers? The author believes that mainly depends on the three "exclusive".
The first is that the news content with unique content and strong readability should accurately grasp the pulse of the times and comprehensively and quickly report the major events that other media have not reported or reported are not deep enough and the people are very concerned about. It is to pay attention to catching exclusive news. The basic requirement of news is new, and the core of exclusive news is also new. The latter is emphasized because it excludes the possibility of sharing information with others, and selects those who have no time to report, cannot think of reports, or cannot report. In the second half of 1998, the "Falungong" organization was arrogant. With regard to this cult organization, the people hate it and many colleagues in the press have also seen its harmfulness. However, due to various rules and regulations, they dare not challenge it. In the face of pressure, the Qilu News did not remain silent. It published a lengthy report, "What is the opinion of the Falun Gong," and clearly showed its materialist viewpoint. Although the newspaper incited hatred and siege by cult organizations, the Qilu Evening News's lofty historical responsibilities and the courage to face the facts and serve the people have been widely acclaimed by all walks of life. This report deservedly took away China of the year. News award first prize laurel.
The second is the unique perspective of national policies that involve the vital interests of the country’s people and the people. Every newspaper must report on the news. Those sensational new events that have caused a sensation in the country or in a certain place will be reported by many newspapers. To achieve readability in the same reports, it is necessary to have unique perspectives so that audiences can enjoy unique beauty enjoyment and life perception.
At the beginning of June of last year, the boss of the “Guangzhou-Guangxi Snake House†in Wuhan spared no expense. The news that the special plane sent injured workers to Guangzhou for medical treatment caused a sensation in many media across the country. In the face of the situation of rivalry, the Nanfang Daily has taken its own course, putting the focus of the report on the back of the news story, and has spent great effort on the topic of “what should we choose between money and morality†under the conditions of market economy? In more than 50 months, a total of more than 50 manuscripts have been published, including news, commentaries, and letters from the readers, and they have been sublimated from the simple news facts of chartered rescue to a rich connotation far beyond their own value. The Nanfang Daily stood out in this news encounter. The key is that they selected a unique news opinion.
The third is the unique form of news that is neither exclusive news nor difficult to choose a unique point of view. To achieve its obligatory nature, one must rely on its unique form, with unique writing styles and distinctive layouts. , to win the reader's approval.
In 1998, the author made a small attempt on this. An unknown rural doctor sacrificed to save his life. The author participated in this incident. As far as things are concerned, things are no more simple, but after in-depth interviews with nearly 100 people, the author finds that the masses' feelings for the dead far exceed the feelings of the neighbors and doctors and patients. The deceased's medical skills were not high, and his family's reputation was not good. After his death, however, thousands of people voluntarily gave up the thousand-year old custom of setting off firecrackers at festivals, leaving the crops waiting to be harvested, and gathered in front of the deceased for days or even days. In order to get rid of the stereotypes of past person communication writing, the writer unconventionally used his feelings as the main line to connect the feelings of the masses, used the feelings of the masses to connect news facts in a row, and wrote a prose-style character communication, “The Muted Monument,†edited by When the layout was processed, a more than one-eighth layout of the emotionally charged photos weighed questions and commented on the atmosphere. This article has caused great repercussions after the publication of the headline of Weifang Daily. The success of this report can be said to have played a key role in its unique form.
How to achieve the readability of newspapers? The author believes that mainly depends on the three "exclusive".
The first is that the news content with unique content and strong readability should accurately grasp the pulse of the times and comprehensively and quickly report the major events that other media have not reported or reported are not deep enough and the people are very concerned about. It is to pay attention to catching exclusive news. The basic requirement of news is new, and the core of exclusive news is also new. The latter is emphasized because it excludes the possibility of sharing information with others, and selects those who have no time to report, cannot think of reports, or cannot report. In the second half of 1998, the "Falungong" organization was arrogant. With regard to this cult organization, the people hate it and many colleagues in the press have also seen its harmfulness. However, due to various rules and regulations, they dare not challenge it. In the face of pressure, the Qilu News did not remain silent. It published a lengthy report, "What is the opinion of the Falun Gong," and clearly showed its materialist viewpoint. Although the newspaper incited hatred and siege by cult organizations, the Qilu Evening News's lofty historical responsibilities and the courage to face the facts and serve the people have been widely acclaimed by all walks of life. This report deservedly took away China of the year. News award first prize laurel.
The second is the unique perspective of national policies that involve the vital interests of the country’s people and the people. Every newspaper must report on the news. Those sensational new events that have caused a sensation in the country or in a certain place will be reported by many newspapers. To achieve readability in the same reports, it is necessary to have unique perspectives so that audiences can enjoy unique beauty enjoyment and life perception.
At the beginning of June of last year, the boss of the “Guangzhou-Guangxi Snake House†in Wuhan spared no expense. The news that the special plane sent injured workers to Guangzhou for medical treatment caused a sensation in many media across the country. In the face of the situation of rivalry, the Nanfang Daily has taken its own course, putting the focus of the report on the back of the news story, and has spent great effort on the topic of “what should we choose between money and morality†under the conditions of market economy? In more than 50 months, a total of more than 50 manuscripts have been published, including news, commentaries, and letters from the readers, and they have been sublimated from the simple news facts of chartered rescue to a rich connotation far beyond their own value. The Nanfang Daily stood out in this news encounter. The key is that they selected a unique news opinion.
The third is the unique form of news that is neither exclusive news nor difficult to choose a unique point of view. To achieve its obligatory nature, one must rely on its unique form, with unique writing styles and distinctive layouts. , to win the reader's approval.
In 1998, the author made a small attempt on this. An unknown rural doctor sacrificed to save his life. The author participated in this incident. As far as things are concerned, things are no more simple, but after in-depth interviews with nearly 100 people, the author finds that the masses' feelings for the dead far exceed the feelings of the neighbors and doctors and patients. The deceased's medical skills were not high, and his family's reputation was not good. After his death, however, thousands of people voluntarily gave up the thousand-year old custom of setting off firecrackers at festivals, leaving the crops waiting to be harvested, and gathered in front of the deceased for days or even days. In order to get rid of the stereotypes of past person communication writing, the writer unconventionally used his feelings as the main line to connect the feelings of the masses, used the feelings of the masses to connect news facts in a row, and wrote a prose-style character communication, “The Muted Monument,†edited by When the layout was processed, a more than one-eighth layout of the emotionally charged photos weighed questions and commented on the atmosphere. This article has caused great repercussions after the publication of the headline of Weifang Daily. The success of this report can be said to have played a key role in its unique form.
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