With the development of the times, people not only hope that they can print at the required quantity anytime, anywhere, but also hope that the shorter the delivery time, the better and the cheaper the price. This requirement forced traditional printers to seek new printing methods, and personalized printing just met the above requirements.
Personalized printing - where sacred
The concept of personalized printing has not been unified in our country so far. It is commonly called on-demand printing abroad, namely: Printing On-Dem and, abbreviated as POD. About the definition of POD, a more popular one is "customers have a special requirement for the number of products and production cycle and other aspects of the printing business." That is, in the printing process, the printed image or text can be set in advance The content and format of the content are constantly changing, so that each of the first to last prints has a different image or text, and each print can be designed and printed for its specific issue. Traditional printing methods can only print a certain number of prints with the same content at a time.
In addition, personalized printing is easily reminiscent of variable printing or short-run printing, but in fact these two concepts are not very accurate. The so-called variable printing, variable is a characteristic of printing, but the traditional Printing is changed between batches, and personalized printing is a change within batches. The "short version" of each other, highlighting the size of the batch, does not reflect the personalized content.
Personalized printing - where to show your skills
Personalized printing is mainly used in the business field and people's daily life work. Its market mainly exists in three major areas, one is the e-commerce market. The development of the Internet laid the foundation for e-commerce activities. With the rise of e-commerce, the need for personalization of various manuals, commercials, and conference materials will increase dramatically. Second, product personalization services. Some manufacturers need to establish certain relationships between products and customers. Commodities make a personalized brochure to provide customers with one-on-one services. Thirdly, there are many trading companies in Beijing for their services. They contact different customers and often require different advertisements, packaging, and promotional materials. This is also a huge market for personalized printing.
The main products of personalized printing include internal data of corporate groups, legal texts, magazine advertisements, personal information, product catalogs, large-scale product technology, system configuration specifications and patent texts. However, from the perspective of future development trends, there are individualized demands in all printing markets, such as publications, commercial printing, cards, packaging, trademarks, and newspapers, and there is a potential market.
From the current point of view, the more profitable points of personalized printing such as tickets, tickets, signs, meeting materials, and negotiating plastics are mainly met by copiers. However, one drawback of copiers is that it is difficult to make variable printing. Personalized printing equipment can make up for this deficiency.
Personalized printing - the mystery of action
The appearance of personalized printing mainly depends on two basic conditions, the perfection of personalized digital page documents and the maturity of the technical equipment that converts digital pages into printed matter. Among them, the former can be categorized in colorful prepress technologies, while the latter refers to what we call today as “digital presses.†Among them, digital presses are the key.
There are two main types of equipment that can be used for personalized printing. One is in the form of magnetic ink and the other is in the form of magnetic powder. The former is represented by Indigo's series of products, the latter including Xerox, etc. The main digital presses in the market are: Indigo Series, Xeikon DCP/500, Dodak 8670PS, IBM Infoprint Color100, Hleidelkerg Speedmaster DI74, and Karat Series. Equipment has its own advantages, but for the Chinese market, the prices are a bit high and it is difficult to promote them. In addition, HP series laser printers, such as the HP-aser Jef8500, can also be used for personalized printing, which is slower than the above-mentioned equipment, but has a great price advantage, but only about 1/20 of them. And the quality is also very good, in our country has great potential for development.
Personalized printing - where sacred
The concept of personalized printing has not been unified in our country so far. It is commonly called on-demand printing abroad, namely: Printing On-Dem and, abbreviated as POD. About the definition of POD, a more popular one is "customers have a special requirement for the number of products and production cycle and other aspects of the printing business." That is, in the printing process, the printed image or text can be set in advance The content and format of the content are constantly changing, so that each of the first to last prints has a different image or text, and each print can be designed and printed for its specific issue. Traditional printing methods can only print a certain number of prints with the same content at a time.
In addition, personalized printing is easily reminiscent of variable printing or short-run printing, but in fact these two concepts are not very accurate. The so-called variable printing, variable is a characteristic of printing, but the traditional Printing is changed between batches, and personalized printing is a change within batches. The "short version" of each other, highlighting the size of the batch, does not reflect the personalized content.
Personalized printing - where to show your skills
Personalized printing is mainly used in the business field and people's daily life work. Its market mainly exists in three major areas, one is the e-commerce market. The development of the Internet laid the foundation for e-commerce activities. With the rise of e-commerce, the need for personalization of various manuals, commercials, and conference materials will increase dramatically. Second, product personalization services. Some manufacturers need to establish certain relationships between products and customers. Commodities make a personalized brochure to provide customers with one-on-one services. Thirdly, there are many trading companies in Beijing for their services. They contact different customers and often require different advertisements, packaging, and promotional materials. This is also a huge market for personalized printing.
The main products of personalized printing include internal data of corporate groups, legal texts, magazine advertisements, personal information, product catalogs, large-scale product technology, system configuration specifications and patent texts. However, from the perspective of future development trends, there are individualized demands in all printing markets, such as publications, commercial printing, cards, packaging, trademarks, and newspapers, and there is a potential market.
From the current point of view, the more profitable points of personalized printing such as tickets, tickets, signs, meeting materials, and negotiating plastics are mainly met by copiers. However, one drawback of copiers is that it is difficult to make variable printing. Personalized printing equipment can make up for this deficiency.
Personalized printing - the mystery of action
The appearance of personalized printing mainly depends on two basic conditions, the perfection of personalized digital page documents and the maturity of the technical equipment that converts digital pages into printed matter. Among them, the former can be categorized in colorful prepress technologies, while the latter refers to what we call today as “digital presses.†Among them, digital presses are the key.
There are two main types of equipment that can be used for personalized printing. One is in the form of magnetic ink and the other is in the form of magnetic powder. The former is represented by Indigo's series of products, the latter including Xerox, etc. The main digital presses in the market are: Indigo Series, Xeikon DCP/500, Dodak 8670PS, IBM Infoprint Color100, Hleidelkerg Speedmaster DI74, and Karat Series. Equipment has its own advantages, but for the Chinese market, the prices are a bit high and it is difficult to promote them. In addition, HP series laser printers, such as the HP-aser Jef8500, can also be used for personalized printing, which is slower than the above-mentioned equipment, but has a great price advantage, but only about 1/20 of them. And the quality is also very good, in our country has great potential for development.
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