Cracking the market standard smart home can be developed
In combing the development of intelligent buildings last year, the reporter found that smart homes suddenly emerged in 2011 and became a high-profile "new star" in the intelligent building industry.
Market demand expands cross-border intervention
At present, China's society is in a period of transition, the gap between the rich and the poor is widening, social unrest factors are increasing, and people pay more and more attention to their own safety and property safety protection. According to statistics, China’s household consumption expenditure last year was 11.2 trillion yuan, and spending on smart homes and household security in first-tier cities and eastern regions reached 900 billion yuan to 1 billion yuan.
Under the temptation of the huge market “cakeâ€, many home appliance companies and IT companies have taken their own business ideas and cutting-edge technologies into the smart home industry. In 2011, Sichuan Changhong Electric Co., Ltd. established the Sihai e-home project group of cross-group business units to explore the industrial integration between real estate and home appliances, and to create an industrial model of smart home terminals and platforms, which has been formed from R&D, production, and production. Promote the application to the complete e-industry chain. At the same time, the company also applies intelligent products and IoT technologies to smart homes and communities to realize the home of the Internet of Things.
At the Shenzhen Anbo meeting last year, Huawei, the giant of the domestic IT industry, announced a high-profile entry into the security field. At the exhibition, the company exhibited a full range of 2G, 3G M2M module products and serialized solutions, some of which can meet the needs of smart communities.
In addition to IT companies and home appliance companies, smart home manufacturing companies that have been cultivating for many years have clearly felt the changes in the market. Shi Zhongming, product manager of the marketing department of Smart Life Space Division of Schneider Electric (China) Co., Ltd. said that with the gradual popularization of smart products such as Iphone and Ipad, high-tech products have brought the distance between users and smart homes closer. At present, Schneider's smart home business is gradually expanding, and related products and solutions account for 20% to 30% of the business volume of the business unit, and this number still has a lot of room for growth.
Enterprises are getting into the market and the business volume of related products is growing... These changes are just a microcosm of the rapid development of the entire smart home industry. Driven by large enterprises, high-tech and large funds, the entire industry has entered a period of rapid development.
It is difficult for enterprises to be strong in the political industry.
Home appliance companies, IT companies, and security companies have entered the smart home industry one after another in a “cross-border†environment to create a prosperous scene, but behind the prosperity, the entire industry hides the crisis.
In the smart home market, the early deep-rooted enterprises are mainly engaged in building intercom and electrical products manufacturers, such as Guanlin and Anjubao. Its related technology is mainly used in homes and communities, and the company expands its original functions to make it a complete smart home solution. Enterprises have also become the main force in the smart home industry. In addition, some home appliance companies have difficulty finding a breakthrough in the traditional white electricity market, have adjusted their business strategies, and actively explored the emerging smart home market to prepare for the next round of competition. Well-known domestic enterprises such as Haier, TCL, and Midea are good examples. This year, Changhong and other companies announced their high-profile entry into the smart home industry. Their business ideas are exactly the same as those of Haier and TCL companies.
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