The children's coatings market is still in the enlightenment stage. To develop and promote this market, manufacturers must have strong financial strength and technical strength, which is a challenge for most of the private and private enterprises in the industry; For the strength of enterprises, it is also a problem to refuse to make up their minds to open up this market. Many companies have serious concerns, and the strength of this will directly leads to attitudes and implementation in product development, channel development and transformation, and marketing. . Like some well-known international brands such as “Libang†and “Dulux†in the domestic market promotion, the concept of the children market has not been highlighted.
There have been many reports of accidents involving interior decoration pollution, and the damage to pregnant women or children has become the most sensitive topic in the industry. Medical research has shown that benzene contamination caused by paints, coatings and adhesives used in decoration and decoration is prone to fetal malformation and miscarriage.
According to statistics from relevant departments, there are about 800,000 children who die from upper respiratory tract infections caused by decoration pollution in China each year. The deaths of more than 300,000 children under 5 years old are related to indoor air pollution, especially some new and newly renovated. The indoor environment pollution in kindergartens and homes is very serious. In children's room decoration and decoration materials, paints and paints have the biggest hidden dangers. The formaldehyde and benzene substances contained in them are the biggest killers of children's health, and are an important cause of childhood leukemia and cancer. This has raised concerns about the decorative materials including paints and their safety concerns.
Children's health problems are attracting more and more parents' attention. They are particularly concerned about whether the decoration materials are environmentally friendly and healthy, which prepares the children's paint market.
Although the country is paying more and more attention to the environmental protection and health of decoration materials, it is paying more and more attention to the decoration of children's rooms and other places where children's activities are frequent. However, compared with European and American countries, people's awareness is still in the enlightenment stage.
In the children's coatings market, from the perspective of market segmentation, the target audience is for children. The consumption places of products include children's rooms, kindergartens, schools, and children's playgrounds.
In addition, for many manufacturers and businesses, they have realized that there are huge business opportunities in the children's coatings market, but there are very few real development and promotion of this market. More companies are just following the trend, seeing others pushing children's paint to make money, and making their products a name for children's paint. There is a lot of work to be done to really subdivide a market.
In the children's coatings market, if the manufacturers are willing to invest, the market will mature in two years, and there will be a "blowout" within five years. An industry source said.
Because the existing sales channels are relatively narrow, even if the manufacturers see the business opportunities, they only borrow the channels of ordinary coatings, but there is no unique characteristics for the children's coatings market.
From the software point of view, in the training of dealers and shopping guides, the concept of the speciality of the children's market and the necessity of using children's paint should be conveyed to dealers and shopping guides instead of just selling them like other ordinary paints. Only in this way can we arouse the consumer's awareness, complete consumer behavior, and realize the value of the product. At the same time, an industry insider said that paint companies can completely break through the existing mode of selecting good colors and then adjust, and make model houses in specialty stores or stores to give consumers an intuitive feeling. It can even work with furniture, lighting, ceramics and dealers. This scenario sales model is currently popular in the home industry and has significant results.
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