In recent years, the furniture industry has fallen into a trough, especially as soft furniture has begun to show signs of decline. Since 2009, China's real estate transaction volume has gradually slowed down under the national real estate control policy. This has had a certain negative impact on the furniture industry downstream of real estate. Shangpu Consulting Building Materials Industry analyst pointed out: Although there are certain negative impacts, the rigid demand for housing after the "80s" is not falling, and the urbanization construction in the "12th Five-Year Plan" is further promoted. Enterprises should establish confidence in the market.
Under the depressed market conditions. The demand for furniture brought by affordable housing is a precious cake. It is necessary for home furnishing companies to make targeted adjustments to the production direction and product development of this cake. Secondly, the demand for hotel home market has greatly increased, and it is worthy of close attention from furniture companies. With the rapid development of China's tourism industry, the demand for leisure resorts will also increase exponentially. The development prospects of China's hotel industry are very broad. New hotels have a huge demand for furniture.
At present, the first stage of channel expansion and marketing innovation has become a hot topic in the industry. If the furniture industry wants to get out of the predicament, it needs to improve both the channel expansion and the first stage of innovation in marketing. It is also worth noting that most of the domestic furniture designers are led by the market, copying foreign designs, and seriously lacking the ability to self-innovate. Therefore, domestic furniture designers need to take the initiative to understand the status of the Chinese home market, and to understand the consumer's appeal point.
According to the "2011-2016 China Furniture Industry Analysis In-depth Research Report" released by Shangpu Consulting, the home industry should be more transparent and more rational in the context of shrinking market, increasingly fierce competition in the industry and returning to rational consumers. Responding to a customer's respect and recognition with a sincere attitude and professional service is an important prerequisite for the entire furniture industry to emerge from the bottom.
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