The capital chain involves the development lifeline of enterprises, and the financing problems of small and micro enterprises have attracted much attention. Whether it is the high loan amount of the bank or the market risk, the capital crisis encountered by enterprises reflects the harsh environment of reality. For the home furnishing industry, the rumored cold-selling crisis of Guangdong's small and medium-sized enterprises this year also indicates that the development crisis is serious. Starting in mid-November, there is news of the spring water and San Lager CEOs running through the Nanxun area, once again bringing the risk closer to the floor. The survival crisis of enterprises and the home industry is coming or coming. Unknown 2012, the company has responded to the grim situation, is it ready to break through?
Economic factors are related to the development of the industry
Citing the ABC loan data mentioned in the preface, in 2011, external factors such as rising costs, shrinking domestic demand, credit crunch and the passive rise of the RMB exchange rate have become the main reasons for the dilemma of small and micro enterprises. The survival of enterprises is worrying, and they are running in succession. The event becomes a microcosm of reality.
In the midst of the financial support of small and medium-sized enterprises, in mid-November, the Ministry of Finance and the National Development and Reform Commission issued a notice to decide to exempt small and micro enterprises from management and registration from January 1, 2012 to December 31, 2014. And the administrative fees of the licenses, and effectively reduce the burden on small and micro enterprises, then can the support of funds break the situation for the difficult situation?
At the end of November 2011, Minister of Commerce Chen Deming said at the China Foreign Investment Enterprise Association General Meeting that the downturn in China's economy will be difficult to avoid next year, and the economic growth will slow down further. Enterprises may face difficulties, especially some small and micro enterprises. This will affect the income growth of residents and curb consumption.
The trend of the real estate industry, which is closely related to the home furnishing industry, will change in the macro environment. Zhou Jiancheng, general manager of the Enterprise Research Center of Shanghai Yiju Real Estate Research Institute, said at the Yangtze River Delta Home Industry Innovation Summit held on November 30, for domestic The environment, the effect of the continued tightening of monetary policy since last year is very obvious, the economic growth slows down, the pressure of inflation weakens, and whether real estate companies can go through Changzheng Road in the future to see if he achieves product breakthrough, while the real estate industry and home Achieving good interaction between the industries can drive a common future for both industries.
Household companies calmly deal with risks
Small and medium-sized enterprises survived and survived. For many industries such as flooring, wooden doors and cabinets in the home industry, small and medium-sized enterprises accounted for almost half of all industries. Is their development just as painful as the periphery sees? Looking forward to turning around in the crisis? Saving power, waiting for a new round of explosive development?
In October and November 2011, nearly 30 companies visited Jiangshan Mumen, Nanxun Floor, Hefei Cabinet, Nantong Home Textile and other bases. In the face of today's grim situation, most entrepreneurs expressed their interest in the real estate market, raw material price increase and export environment. Worries such as deterioration, and a steady strategy for the 2012 sales target and market expectations. However, it is not difficult to see that although the external market environment is not very strong, in 2011, home furnishing enterprises actively achieved market sales growth through channel construction and business development. The development results under the contrarians further increased the company's anti-risk confidence.
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