Zhang Lingui, General Manager of China Business (Guangdong) Co., Ltd. The 20-year history of Shenzhen's printing industry is the same as Shenzhen's 20 years of development: from scratch, rapid growth, and scale, it has established an important position in the national printing industry. The printing industry in Shenzhen not only has a high output value, but also has become one of the most important production bases for high-quality and fine-print products. However, we must not be complacent. Because the printing industry in Beijing, Shanghai, Jiangsu, Zhejiang, Shandong and other places is developing at a speed not lower than Shenzhen in these two years, new equipment is being introduced and new technologies are being learned. Some printing companies in Shenzhen are also heading north to seek new development, but also to promote the development of the printing industry in these areas. Because the main market for book printing is in the north. Thus, an important topic is placed in front of Shenzhen's printing industry: What is the prospect of Shenzhen's printing industry? How can Shenzhen Printing continue to develop in order to maintain its top position? At the beginning of the century, what should we think about Shenzhen printing industry? Of course, the most important thing is that the Shenzhen government should increase its attention and support for the printing industry and give more preferential policies. The printing industry is a city industry and it is a very suitable industry for the development of this new modern city in Shenzhen. I personally think that Shenzhen has become an open city that is recognized and accepted by all provinces and cities in the country. Therefore, it can continue to be a full range of good trading partners and partners. Although the main market for publishing and printing is in the north. We will continue to have business and sustainable development in the coming years. If we want to continue development, we must maintain our advantages in concepts, quality, service, technology, equipment, talents, and management. We must be able to do everything we can. We must accelerate the application of high technology and produce high-quality prints. Some people say that the era of knowledge economy has arrived! Regardless of whether this reference is true or not, the main technical features of the modern era are very obvious—the rapid progress of digital technology, the rapid development of telematics technology, and the rapid and practical use of Internet technology. In the face of such an era, printing companies must change. The first is the change of ideas. Because, the revolution that the new technology causes in the printing industry is not limited to the printing technology, but involves aspects such as marketing, service mode, operation mode, production height, financial accounting, personnel administration, and so on. Today's enterprises can quickly realize a great deal of work through computer processing and network transmission: passing, collecting, analyzing, copying, revising, printing, storing, quoting, monitoring, inquiring, purchasing, paying, informing, etc. Impossible work has now become easy. In particular, large and medium-sized enterprises will not be able to be eliminated sooner or later if they do not want to change their traditional state. Undoubtedly, advanced science and technology are huge productivity. It is impossible to fight against traditionally backward business methods and production methods. Some companies think of the pressure of competition in the face of competition. They think of relocating and seeking low costs. However, a more important search is to reduce the cost of the company itself. In particular, reducing the cost of interaction between corporate departments has become a major issue for large and medium-sized printing companies. (1) The basic management model of enterprises formed nearly a hundred years ago continues to this day. The larger the company is, the more layers it has, the more complex the relationship between departments and departments, and the high cost of interaction. (2) Information is often deformed, sparse, blocked or even mistaken in a layered structure. (3) In reality, many companies with large scale and complex structures do not have advantages in competition. Unreasonable multi-levels are the main organizational reasons that cause people to be overstaffed. This management cost has become a heavy burden for many companies, and it has greatly reduced the company's work efficiency, production efficiency, and reduced competitiveness. (4) The computerization of offices and the networking of production and command can enable timely, simultaneous, large-scale, and accurate delivery of consultations. This makes some intermediate levels unnecessary, which also leads us to start thinking about whether the current enterprise hierarchy requires Transform it to make it flatter, smoother and more efficient. From the perspective of technical characteristics, some people call it the era of the Internet economy or the Internet age. The network has made the world smaller and the network has played down the distance and the region. Printing companies in the Internet era are more equal before the market. (1) The Internet age has for the first time allowed large, medium and small enterprises to have equal status in market development; for the first time, large and small enterprises can equally span regional and national borders. (2) Online advertising can make the company simple and fast-known. Everyone can pass the company's information to customers through their own websites or other people's websites, especially professional websites. (3) Online bookstores have become the most widely distributed book sales network so far, which has led to the globalization of the book market and the internationalization of printing companies. (4) Online material procurement can make low prices and ensure material supply becomes possible in a timely manner. (5) The bidding of online orders will increase the opportunities for enterprises, and will make the difference in the wages in each area narrow. (6) Online data transmission makes the delivery of manuscripts safe, reliable, accurate and timely, and reduces the cost, so that digital printing can exert greater effects. (7) The Internet has brought new business opportunities to printing companies, which has brought the opportunity of reorganization process to reduce costs. This depends on whether we can grasp. Our Shenzhen printing company should be the vanguard of the pursuit of advanced science and technology, actively promote the application of network technology, and improve the business management. The reason why these are mentioned is to express: Only the characteristics of the times are clearly defined, and the direction of the development of today's printing enterprises is clearly defined. Only by doing so can the printing companies in Shenzhen be more modernized and efficient, and they will grow and grow more rapidly, so that printing in Shenzhen will be possible. The image of corporate groups is even bigger, the government pays more attention to it, and development is better. It can always stand at the forefront of the national printing industry. Editor Li Dan
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