The development of the colorization of corrugated cartons calls for a new cooperation model

Corrugated carton packaging has been widely used in the industry along with the continuous development and progress of society, and has become an indispensable part of modern people's lives. Consumers' requirements for packaging have also increased with the continuous improvement of living standards, and the function of corrugated boxes has also changed from transport packaging to sales packaging.
For this change, corrugated box printing technology has also undergone very great changes. In the process, corrugated box printing generally goes through the following stages:

1. Monochrome printing of simple text or lines.
This period was mainly limited by the printing technology: the use of printing presses suitable for water-washable inks. This kind of printing press has low printing precision, the ink needs several rollers to make uniform, and the drying time after printing is longer, which is not suitable for high-speed printing. The printing plate is a hand-engraved rubber plate with poor engraving accuracy and the printing effect is not ideal. The content of printing patterns are mostly simple text lines. After printing, they play a simple role in marking, but they do not have a decorative effect.
2. Color printing of simple text line color blocks.
Most of this period is a three-color water-based printing press, which can achieve higher-precision overprinting. The printing ink is a water-based printing ink, which has fast drying speed, full color, and good printing effect. Printing plates are still mainly hand-engraved, but thicker photopolymer plates have begun to be used. The printed pattern is just a few simple lines, patches, and simple dot patterns. At this time, the printed pattern is not limited to the product's logo, but it is to be given the function of sales packaging through the color printing decoration of corrugated box packaging. However, its performance content is not very wide due to factors such as the printing press.
3. Direct printing reproduction of halftone patterns in corrugated boxes.
The printer in this period is a high-precision three- or four-color printer. The number of anilox rollers is generally 250 lines/inch, and the reproduction effect of some halftone patterns is better. The printing plates are all made of photosensitive resin plates, and C, M, Y, K four-color (or three-color, K-short, or other color plates) versions are produced by computer color separation, and the color printing of corrugated boxes is primarily achieved through the superposition of ink colors. The printed pattern is a number of colored objects that can better represent the contents of the corrugated box, making the corrugated box as a sales package placed on the container. Due to limitations in the accuracy of printing presses and the number of printing colors, the appearance of layering is not very strong.
4. Color preprinting.
Color preprinting is direct web printing. Its multi-color set (4-8 colors), high performance, and high precision can be used to create beautiful patterns. Its ink is alcoholic ink, drying speed, bright color, strong expression. For the glossiness of the surface, a layer of varnish can also be added to make the printed pattern bright and bright and hard to wear. The printing plate is a thinner resin plate, and the level of the pattern can be completely reproduced through the fine color separation processing. The content of the print design is also more diversified, and the color is more abundant. It becomes a real sales package, and it has the effect of beautifying the goods and promoting sales.
The color printing of corrugated cartons has its conditions: the colorization of corrugated cartons is a market requirement.
1. Consumers increasingly prefer high-quality printed packaging. High-quality printed packaging gives consumers a sense of pleasure when they shop, and has a sense of trust and confidence in the product.
2. The design of corrugated boxes is changing. The design requirements can more demonstrate the content of the product and beautify the product. Today's corrugated box design has also used high-quality patterns to better represent the design's creativity and content through the perfect representation of the pattern level. This corporate culture is promoted so that the products have affinity with consumers and can stimulate consumers' desire to purchase.
3. Improve the positioning of products in the market through the design of high-quality designs. High-quality pattern printing indirectly reflects high-quality products. This is a kind of bedding for the merchant's product positioning. And can make the product's internal packaging, packaging and transport packaging organically, and strengthen the product market awareness.
The colorization of corrugated cartons helps to increase the anti-counterfeiting capabilities of product packaging. Through the professional design company design, professional plate-making company produced a high-quality color corrugated boxes produced by printing plates and high-level carton printing factories. The counterfeiters obtained plate-making data by scanning cartons, and then small corrugated boxes. The possibility of manufacturers printing imitations is very small. Domestic fraud is still very rampant, and many of our companies have suffered huge losses. Most companies are making big mistakes in the small packaging of products to prevent the persecution of counterfeit products. However, most of the small packages use offset or gravure printing, and the probability of being counterfeited for technical reasons is large. However, if certain measures are adopted in the printing of the outer packaging carton, it is a short cut for product anti-counterfeiting.
The use of flexographic printing in the coloring of corrugated boxes has clear advantages:
How to ensure the unity of the market image of product packaging prints and the consistency of packaging data, and at the same time save purchasing costs and improve work efficiency, has become a problem that many cartons users need to solve urgently!
Under normal circumstances, carton users want to create a new product packaging, the basic workflow is as follows:
1. Entrust the design company or design department to design the product's packaging and obtain the design electronic data and small draft or design ideas.
2. The carton user selects the appropriate printing supplier according to the packaging requirements and releases the production order, and submits the manuscript, electronic data and other production requirements to the printing manufacturer.
3. The printing manufacturer provides blank samples (for testing various physical properties) according to the requirements of the carton user.
4. The printing manufacturer confirms various layout information and technical parameters with the carton user according to various requirements of the carton user.
5. The printing company will entrust the plate making company to use the computer and the plate making equipment to make the printing plate according to the layout situation.
6. The plate-making company then conducts the pre-press production according to the requirements of the printing manufacturer, and produces the corresponding 100%-sized color manuscript to be delivered to the printing manufacturer for confirmation.
7. Normally, the printing manufacturer will submit the pattern to the carton user for confirmation. After confirming the error, the signature will be handed over to the printing manufacturer for preservation. The printing manufacturer will then notify the plate making company.
8. The platemaking company will deliver the plate to the printing manufacturer.
9. Printing factories proofing machine, confirmed by the cartons after the user mass production.
The process is shown in Figure 1:


































If the carton user chooses more than two printing suppliers, the above work will be repeated again without exception. And many times other suppliers don't get the electronic data but take the printed sample as a standard to do the platemaking work. Due to the pressure of printing, many patterns and even text lines have undergone great changes. This has resulted in the production of prints by several suppliers. The hand-engraved rubber used in corrugated box printing is more affected by human factors. This not only increases procurement costs, reduces work efficiency, but also does not guarantee product unity in the market, but also provides opportunities for counterfeiters.
A new set of solutions is now available for these issues. The main purpose of this program is to directly provide product packaging design, planning, prepress processing, and plate making services for carton users through the plate making enterprise, and make scientific adjustments to the cooperation process of carton users, printing manufacturers, and plate making enterprises, making three The cooperation between the parties is smoother and faster, thus ensuring the consistency of the packaging of the carton users' product packaging, the market image of the printed matter, and the packaging data. It also saves the purchase cost for the carton users, improves the work efficiency, and establishes the corresponding packaging data management files. . The specific workflow is as follows:
1. Platemaking enterprises directly involved in the design and planning of new products for cartons.
2. The manufacturer makes a 1:1 color proof that meets the printing conditions according to the requirements of the carton user for the convenience of the carton user.
3. The carton user will select the printing supplier according to the requirements and place the order. The supplier will provide a corresponding proof or blank sample box for testing.
4. The plate making enterprise and the printing supplier reconfirmed the details of the plate making and printing techniques and produced the plate delivery carton user.
5. Carton users and printing suppliers conduct print proofing.
The process is shown in Figure 2:






















If a carton user chooses more than two printing suppliers, the job will be simpler. Only the carton user will tell the platemaking company which supplier it is, and the plate making will be based on the company's technical requirements. This is very convenient for data management, which not only guarantees the uniformity of the packaging market for cartons, but also prevents some unscrupulous traders from making counterfeits.
The advantages of this cooperation program are mainly reflected in:
1. Effectively simplifies the overall workflow and shorten manuscript production, confirmation and plate making time.
2. Ensure the consistency of the packaging data of the carton users, avoid the inconsistent packaging data caused by different printing plates in various printing factories, and help the carton users to be unified and stable in the market.
3. Save costs.
4. The plate-making enterprise is responsible for the confirmation of the details of the plate making and printing process, which effectively saves the work of the carton user's purchasing staff, and avoids the purchaser of the carton user and the printing manufacturer's business staff from causing a lack of understanding of the plate making process. Loss.
5. The establishment of corresponding manuscript data management files for carton users is beneficial to the daily use and management of carton users.
Dalian Fule Flexo Plate Co., Ltd. contact telephone fax (Dalian Fulao flexographic plate Co., Ltd. Wu Xudong)

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