With the development of networking, the number of electronic media has rapidly increased, which greatly threatens the survival of printing. However, judging from the trends in the development of printing and electronic media, in the next 10 years, the amount of printing will not be reduced due to the development of the Internet. Instead, it will grow at the same time as the electronic media. However, the growth rate of electronic media will be faster and faster. The growth of printing has been relatively slow.
According to statistics from 1995, the proportion of printing and electronic media in the total market sales in 1995 was 70% and 30%, respectively. It is estimated that by 2010, the market share of electronic media will catch up with the market share of printing, each accounting for 50%. After 2010, the market share of electronic media over printing will become inevitable.
The market share of different print media products predicts that the influence of networking on the future market share of different print media products is also huge. The newspapers and books are the first to bear the brunt. At present, the printing volume of newspapers and books and magazines holds a considerable share in all print media and is expected to reduce to 15% and 8% respectively by 2020. Magazines and samples will account for 11% and 6% of the entire market. On the other hand, advances in digital network technology will make short-run, personalized printing and on-demand printing more and more common. Therefore, the strongest growth in print media will occur in trademarks, advertising and other industries. It is expected that trademarks and advertising will each account for 30% of the market share of the entire print media.
Prediction of print media consumption Although the printing industry faces the threat posed by networking, people in the printing industry are cautiously optimistic about the future development of the printing industry. According to a survey conducted within the printing industry, only 10% of people think that the consumption of printing in the future will shrink, and only 3% will think that they will shrink rapidly. 48% believe that the consumption of print media will remain stable, accounting for almost half. We believe that the growth is centered at 25%, and that the rapid growth is 14%.
According to statistics from 1995, the proportion of printing and electronic media in the total market sales in 1995 was 70% and 30%, respectively. It is estimated that by 2010, the market share of electronic media will catch up with the market share of printing, each accounting for 50%. After 2010, the market share of electronic media over printing will become inevitable.
The market share of different print media products predicts that the influence of networking on the future market share of different print media products is also huge. The newspapers and books are the first to bear the brunt. At present, the printing volume of newspapers and books and magazines holds a considerable share in all print media and is expected to reduce to 15% and 8% respectively by 2020. Magazines and samples will account for 11% and 6% of the entire market. On the other hand, advances in digital network technology will make short-run, personalized printing and on-demand printing more and more common. Therefore, the strongest growth in print media will occur in trademarks, advertising and other industries. It is expected that trademarks and advertising will each account for 30% of the market share of the entire print media.
Prediction of print media consumption Although the printing industry faces the threat posed by networking, people in the printing industry are cautiously optimistic about the future development of the printing industry. According to a survey conducted within the printing industry, only 10% of people think that the consumption of printing in the future will shrink, and only 3% will think that they will shrink rapidly. 48% believe that the consumption of print media will remain stable, accounting for almost half. We believe that the growth is centered at 25%, and that the rapid growth is 14%.
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