The packaging that meets the design requirements is of course a good packaging, but good packaging can only play its due role when combined with the packaging strategy. The packaging decisions that companies can choose are as follows:
1, similar packaging strategy that is a variety of products produced by enterprises, using similar patterns on the packaging, color, reflect the common characteristics. The advantage is that it can save design and printing costs, establish a corporate image, and facilitate the promotion of new products. But sometimes because of the decline in the quality of individual products will affect the sales of other products.
2. Different packaging strategies: The various products of the company have their own unique packaging. Different styles, colors and materials are used in the design. This kind of decision can prevent the reputation of other commodities from being affected due to the failure of promotion of a certain commodity, but it will also increase packaging design costs and new product promotion costs accordingly.
3, related packaging strategy will soon be related to a variety of related products sold in the same package. This can be easily purchased and used by customers and is conducive to the sales of new products.
4. Reusable Packaging Decisions or Multi-Purpose Packaging Strategies After packaging products are used, the packaging itself can be used for other purposes. The purpose of this strategy is to expand product sales by giving consumers additional benefits.
5. The hierarchical packaging strategy uses different levels of packaging for the same product to suit different levels of purchasing power. For example, gifts and personal use products are packaged in different grades.
6. The gift packaging policy is to attach a lottery ticket or physical item to the package or package to attract consumers to purchase.
7. Change packaging strategy When a product is poorly marketed or used for a long time, the company can change the packaging design, packaging materials, and use new packaging, which can make customers feel fresh, and thus expand product sales.
On Marketing Combination Factors and Commodity Packaging Strategy
Author: Cheng Po Source: Zhuzhou Institute of Technology
1, similar packaging strategy that is a variety of products produced by enterprises, using similar patterns on the packaging, color, reflect the common characteristics. The advantage is that it can save design and printing costs, establish a corporate image, and facilitate the promotion of new products. But sometimes because of the decline in the quality of individual products will affect the sales of other products.
2. Different packaging strategies: The various products of the company have their own unique packaging. Different styles, colors and materials are used in the design. This kind of decision can prevent the reputation of other commodities from being affected due to the failure of promotion of a certain commodity, but it will also increase packaging design costs and new product promotion costs accordingly.
3, related packaging strategy will soon be related to a variety of related products sold in the same package. This can be easily purchased and used by customers and is conducive to the sales of new products.
4. Reusable Packaging Decisions or Multi-Purpose Packaging Strategies After packaging products are used, the packaging itself can be used for other purposes. The purpose of this strategy is to expand product sales by giving consumers additional benefits.
5. The hierarchical packaging strategy uses different levels of packaging for the same product to suit different levels of purchasing power. For example, gifts and personal use products are packaged in different grades.
6. The gift packaging policy is to attach a lottery ticket or physical item to the package or package to attract consumers to purchase.
7. Change packaging strategy When a product is poorly marketed or used for a long time, the company can change the packaging design, packaging materials, and use new packaging, which can make customers feel fresh, and thus expand product sales.
On Marketing Combination Factors and Commodity Packaging Strategy
Author: Cheng Po Source: Zhuzhou Institute of Technology