First, the characteristics of bag printing
Handbags refer to “bag†prints made of different materials, but all of which have the function of installation items and external publicity, such as commercial paper tote bags, plastic tote bags, and product packaging accessory tote bags.
This kind of print has the following common features:
1, in terms of product form
All of them are "bags" like printed matter. The primary function is to load articles, and the secondary function is to serve as a propaganda and informing through surface design printing. In special circumstances, it also has some other auxiliary functions.
2, in the material
In general, handbags generally use higher-grade, quality paper, kraft paper, or plastics in order to obtain greater weight bearing and better printing results.
3, in terms of printing methods
The printing of paper tote bags usually uses offset printing. Plastic screen bags generally use screen printing methods to print and proof before printing.
4, in the printing process
Paper tote bags usually need to be pasted, punched, and worn. Plastic bag printing process is relatively simple.
Second, the printing design of handbags
In the business activities of modern enterprises, the most indispensable is propaganda. “Handbags†are like an advertising campaign. They are an indispensable part of corporate image propaganda, and they are also an important part of the continuing business. A well-designed, excellent creative, well-made handbag production, can add a lot of color to your publicity. Handbags are the best way to promote, but also a portable tool, which is also convenient to promote their own products or brands again, beautifully designed handbags make people love it, even if there are eye-catching signs or advertising, Guests will also be happy to use it repeatedly. This method has become a recognized and more effective advertising method.
Bag packaging not only provides convenience for shoppers, but it also allows you to sell products or brands again. A well-designed carrying bag is awesome, and even if the bag has an eye-catching logo or advertising printed on it, customers will be happy to use it again. This type of bag has become the most efficient and inexpensive advertising medium available.
The graphic design of the bag design is eclectic. In modern packaging design, realistic methods are often not used, and the free form of dots, lines, and faces is widely used in many fashion product packaging designs.
The purpose of the bag design is to pursue the rationality of its functions in the behavior of the portable goods, while conveying the information of the goods or displaying a corporate image or displaying a cultural atmosphere of individuality. The design requirements for handbags should be simple, with firm and relatively low cost. The design of the logo should be novel and simple, reflecting the concept of freedom and avant-garde, and at the same time, it should be used for various functions of promotion, communication and display. The bag with protection and storage function is one of the media that visually conveys the image of the product. The requirements for bag packaging are mainly reflected in two aspects:
1, the product itself has a relative grade and high quality, so relatively high requirements.
2. The promotion of the image of the product itself should give the handbag a distinctive product personality or corporate cultural quality.
The design of handbags generally requires simplicity and generosity. In the process of designing and printing handbags, the company’s logo and company name are generally used as the front, or the company’s business philosophy should be added. The design should not be too complex, and can deepen the consumer’s perception of the company or product. Impression, get a good publicity effect, handbag design and printing to expand sales, establish a brand name, to stimulate the purchase of desire to enhance competitiveness have a great effect. For the premise of designing a printing strategy as a bag, it is more important to establish a corporate image. As the basis of the design structure, the grasp of formal psychology is very important. From the perspective of visual psychology, people abandon the monotonous and uniform form and pursue diversity, and the design and printing of handbags must reflect the unique characteristics of the company.
Third, what are the commonly used paper bags?
Bags commonly used paper features:
1, coated paper
Also known as printed coating paper, this paper is coated with a white paste on the base paper and is made by calendering. The paper has a smooth surface, a high whiteness, a small elasticity, and a very good ink absorption and reception state. Mainly used for printing high-end books and magazine covers and illustrations, color pictures, a variety of exquisite product advertisements, samples, product packaging, trademarks and so on.
2, matt coated paper
Compared with coated paper, it is less reflective. With its printed pattern, although the coated paper is not colorful, the pattern is more delicate and more upscale than the coated paper. The printed images and images have a three-dimensional effect, and thus the coated paper can be widely used for printing graphic arts, advertisements, landscapes, exquisite wall calendars, and character photographs.
3, offset paper
Also known as "Dowlin Paper", the surface has no coating paste, and the gloss and smoothness are inferior to that of coated paper. It is mainly used for lithographic (offset) printers or other printing machines to print more advanced color prints, such as color pictorial inner pages, album inner pages, posters, advanced books, and book covers, inserts, etc.
4, light coated paper
That is, the low-quantity coated paper, between the coated paper and the offset paper, has a color printing effect comparable to that of coated paper, and has good opacity and smoothness. It has less durability and is therefore more suitable for printing prints that do not require long-term preservation, such as leaflets and leaflets.
5, white cardboard
Paper is characterized by its high whiteness, firmness, high bursting resistance, and smooth surface. This type of paper is generally used for printing business cards, certificates, invitations, covers, calendars for the month, postal postcards, etc.
6, embossed paper
Is a special production of printed lining decorative paper. The surface of the paper has a pattern that is not very noticeable. The color is gray, green, beige and pink, and is generally used to print monochrome covers. Embossed paper is brittle and the spine breaks easily when binding.
7, kraft paper
The paper is yellow-brown in color and the paper is tough. Mainly used for printing wrapping paper, envelopes, paper bags and so on.
8, Kraft cardboard
Also known as linerboard, is the product of surface treatment of ordinary kraft paper, the surface is more smooth, also brings better waterproof performance. Mainly used for carton and packaging printing.