Numerous urban youths use shopping as a means and means to relieve stress. This not only purchases goods, but also provides spiritual excitement from shopping. As long as they can arouse their interest and grab their eyeballs, even chic and individualistic things, they will not pity on the last penny in their pockets. Today's consumers no longer have a fixed shopping model, from a single market demand to the present material enrichment. Market pioneers need to constantly understand the changing consumer habits of the surrounding consumers.
The variety of goods in supermarkets is dazzling, and many consumers are now hurrying to get away. All kinds of fancy goods with neat classification and distinctive personality are more likely to attract their attention. Even in small shops at gas stations, many customers actually have the main purpose of refueling or buying a newspaper, but naturally they will walk around the store to look at other products. Among them, convenient, innovative packaging is their easy choice.
The positioning of packaging design must comply with the requirements of consumers. It is easy to use, novel in style, small and light, and it is already the main trend of packaging food and luxury goods. So the simple fast food and pocket food box have become an indispensable part of life. Today's consumers often eat while they walk. They choose what they think is the most convenient and easiest food. Small packaged foods can be taken away directly and eaten in their hands. Therefore, the correct size of packaging and items has also become the goal of research.
It does not mean that no one cares about the larger package. Because consumers have different purposes, sometimes they have special needs and choose larger packages. For larger packages, with the ability to re-close, showing more competitive. The designs that can be placed together with other packaging and do not occupy much space are more popular.
Now, the shelf life of the products on the products is shortening, and the epidemic period is over and no one cares. Therefore, the packaging must be flexible in the case of manufacturers too late to adjust over time, packaging can first respond to the new trend and seize the market opportunities. Today, rapidly changing lifestyles and consumer attitudes have greatly shortened the market foothold of retail merchandise packaging. Even if it is brand name, if the packaging mode is unchanged, it will make consumers hate.
For example, chocolate, we find that its specifications and forms often change very well. Therefore, the production line must be designed to have flexibility to adapt to the changes in the processed varieties, and the production line itself must have an auxiliary device or a buffering measure to change specifications in order to avoid abrupt interruption of production.
Packaging must convey the information provided by the manufacturer, and it should be clear at a glance. At the same time, a clear concept must be left, and it should not be vague. Some manufacturers write on eating methods: "Open and eat." But the problem is that it cannot be opened. The pull is also not open, bite and bite constantly. There are no open instructions and tags. Therefore, food packaging must be marked with open methods or symbols, especially novel and unique packaging, and more so. And it must be easy to open, and even elderly people can open a wheelchair.
The new packaging should not only be easy to open, easy to use, please consumers, but also improve the company's image, which means that companies and products are full of life. Whether it is biscuits or chocolate, the conveyor belt of the production line is always running fast. Today's consumers are accustomed to adapting to the ever-changing rhythm of life and the need for flexibility, instantness, and nature. From this point of view, consumers want exactly the right products, which is an inevitable trend.
Source: Design Momentum