Application of Curve in Product Design (1)

Abstract: The curve is one of the modal elements with vitality and charisma. This article discusses the re-emergence of curve design in the digital era as a necessity of historical development. Curve, a human-oriented visual "language," infuses the product with spirituality. In order to pursue the balance between high technology and high emotion, the curve fits and properly achieves the highest goal of humanistic design.

Keywords: Curve Shape Product Design Spirituality Humanization

â–  A drop of water can reflect the light of the sun, and it can also reflect the magical forms that nature gives. The shape of water droplets, which is pure and full of life symbols, presents a simple curve no matter how people change perspective.

Curves, shapes, and rich changes give people a feeling of ease, pleasure, euphemism, elegance and femininity.
If we look a little at the daily necessities: hair dryers, razors, vacuum cleaners, motorcycles... These “artificial” shapes all have distinct curves. We are in a world full of products made up of "artificial things." Products, all manufactured goods, mainly include the fields related to human life, clothing, food, housing, and transportation. While satisfying people's material needs and spiritual needs, they also create and change the human lifestyle and quality of life. The use of curves in product design is a deep understanding of the soft and intimate beauty of the designer, and it is also the actual reflection of the needs and desires of the consumers for the product form.

The use of curve as a fashion trend is a representative feature of product design in the digital era. The rise of this trend has naturally reminded people of the famous German designer Luigi Colane. His unique design philosophy leads to contemporary design with his strong personality and visual impact. At the exhibition, in the news media, people often talked about this master designer who cleverly used the curve. He said: "Everything in the world exists in a curved form. No matter in essence or in appearance, there are no objects in a linear form. The earth is elliptical and the movement of objects is streamlined. All of this is To prove that this is the law and law of nature, both men and women love things with a flexible curve.He once hidden himself in supermarket shelves, observed customers who came, and found that most customers, especially Women and children, both when looking at products or packaging in a curved form, have wide-open eyes, bright pupils, and special attention.

Why does the curve have such charm? In addition to the variety of well-known forms and rich changes, the curve also has a strong expression. The curve has a greater continuity in vision, and it has a more pronounced effect on human psychology. The human sensor system produces a dignified and dignified aesthetic experience for straight lines or symmetrical regular shapes, but it is also prone to hysteresis and monotonous feelings, while the experience of curves on the surface will produce a lively and rich feeling. The reason is that people’s The line of sight instinctively moves back and forth across the border, gaining a sense of time from grasping the accumulation of visual impressions of objects and creating visual excitement, resulting in a thrill of “imminence”. This is an important role for the perception of time and space in the visual mechanism.

For a long time, product design has paid great attention to functional structure, emphasizing technical performance, and once formed a popular “international style”. As a result, the design is in the same common and lacks personality, which seriously hinders the affinity between products and consumers. The monotonous boring design in real life makes designers continuously thinking about it, using organic curves to design a more free-running styling, increasing the endless taste for the vast number of consumers, a new perspective, the main body of people and natural objects in the The direct dialogue in the design provides us with a design space full of natural vitality.

■ Two birds and fish from the natural world brought design inspiration to L. Corrani, so his design has a bionic nature. The organic curve, the proper exaggeration, permeates the practical application of natural laws reflected by the living beings. When discussing design, he said: “I often observe objects in nature and I know that there is nothing in nature that allows straight lines except for crystals. All microscopic and macroscopic things are essentially different from straight lines. The curve is composed. I can only respect the laws of nature and carry out my design.” He advocated the inspiration for the design to be natural, and put forward the proposition that “There is no straight line between the universe”. This unique design philosophy not only affects the thinking and concepts of contemporary design, but also gives positive and far-reaching inspiration for future design innovation.

In nature, all living organisms have extremely sophisticated functional structures and morphological relationship rules. This is the broadest and most abundant source of knowledge for us to create materials. However, human beings who live in their own spirit of "the spirit of all things" have a very superficial understanding of it. The “Bio-Design” created by L. Collani, although not yet a linguistically accepted vocabulary, is the most accurate expression of his highly predictable form in long-term practice. Design concept. His long-term observation of the key forms and structures of flying birds to reduce flying resistance inspired him to boldly experiment with the design of "C-shaped" vehicles. He said that although many people at the time ridiculed this bizarre idea, they themselves obstinately followed the principle of successfully launching the most efficient light car in Japan. Combining the rich knowledge of the biological world with the unique insights of the design world, L. Collani claims he is the only design practitioner who does so. His design is very extensive, and there are many commendable works in almost every category. Regardless of means of transport such as aircraft, ships, automobiles, bicycles, or sundries, sanitary ware, clothing, shoes and hats, they fully reflect the style of this world-class master who has not received formal design education but is extremely innovative. In his works, soft and elegant curves, strange and even slightly weird shapes are generally welcomed by the younger generation who love novelty and pursue fashion, but his formal performance is often criticized and criticized by design agencies. Due to the considerable sense of advancement, some “spring and snow” designs that are overwhelming by the public’s lack of acceptance of new things or limited by the conditions of the production process can only be conceptually and schematically exhibited as artworks in the design of museums. . L Corrani is always filled with a creative passion and sparks of wisdom. All this is reflected in his care for nature and his awkwardness for the future. From the design of the "Squall" vertical landing aircraft, the LT concept car, and the T90 Canon camera, we can see that the master's familiarity with the use of curves and the perfect blend of science and technology and art in the human emotional world. This is the “Korani Design Style” formed by the personality and wisdom of the master, and it is also a monologue that expresses the true feelings of the heart with a curve.

Colany's product design is different from Bauhaus's modernist design style and is also different from the humorous and interesting style of Memphis's postmodernism. His design thinking comes from nature's living body. He said: “Today, our designers are accustomed to drawing a horizontal ruler with a straight ruler in front of their own drawing board. However, he took a ruler to draw a straight line. He He committed a big mistake." He insisted that: "Whether in the microcosm or in the macro-world, everything exists in a curvilinear form. In terms of its nature or performance, nature does not have straight-line objects, so he never does." Using the straight line form, you can freely fly in the universe of curved bodies.

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