As another tourist season after the summer and the National Day Golden Week, which is also the last tourist holiday of the year, it not only carries the concentrated release of hundreds of millions of people's travel needs, but also shoulders the final sprint of the tourism industry in annual performance. The survey on user traffic shows that the attention of internet users and media to National Day Tours in early September rose by 198% and 650% within one week respectively. According to predictions from the China Tourism Institute, this year's National Day Golden Week tourism reception can exceed 430 million people, an increase of about 18% over the same period last year. Tourism income can reach RMB 220 billion, which is about 20% higher than the same period of last year. The continuous increase in the number of tourists has brought great pressure to the traffic and scenic areas, but also brought more opportunities to the tourism market.
This year's National Day Golden Week coincided with the formal implementation of China's new "Tourism Law." The introduction of the new "Tourism Law" has led to major increases in the prices of major travel agencies for long and short-distance travel and tours, which prompted many of the original plans to follow. Groups of tour groups have turned their bows and turned to the army of self-guided travel. For self-guided travel, transportation, tickets, and accommodation are the keys to this change, and the fact that the attraction tickets are not moving and the cost of transportation are similar, which in turn allows visitors to spend more time and energy on the selection of accommodation bookings. For this reason, the major domestic online booking platforms for accommodation are fully prepared for battle as early as the beginning of September. It is worth mentioning that, for this year's National Day market, whether it is the main high-end lodging market, Ctrip, the main type of green mango hotels, or the main push low-cost special inn, both resorted to special accommodation, cash back Relief money save banner. Compared with the preferential prices and low prices of the first two, it seems that the “inns free of charge†and the “lowest price on the entire network†are more affordable and fresh. It is understood that as of September 23, You Duo Duo Travel Network has successfully received and processed more than 50,000 accommodation orders during the National Day Golden Week, an increase of 218%.
In addition to the National Day of the East side of the gun in the PC side of the actual battle, the OTA merchants in the mobile side of the contest also spared no effort. After online reservations for mobile clients have matured and matured in the past six months in both functions and markets, they have completed a perfect transition from meeting to meeting users. In the promotion of the APP, each merchant once again played the same common trump card again, that is, the mobile phone booking is more favorable. Among them, the “same bed price difference†represented by eLong Travel Network is the most overwhelming. The online booking business that mainly promotes cost-effective accommodation can not make more articles on the difference due to the limitation of its own product price, and then it can find new ways to improve the user experience by downloading APP to present high-value coupons. The Travel Tour Network, which specializes in tourism inn as its main business, launched a “Download App to Send 200 Yuan Red Packet†campaign to its mobile terminal users at the close of the National Day Golden Week. The growth of the quantity has been a qualitative leap.
The discount line is a bright spot and it is crucial to seize the market. In line with the principle of “preemptiveâ€, all OTA businesses are eager to take the lead before the mobile terminal market occupancy rate becomes a foregone conclusion. The clarion call of the National Day War is about to start. Who will win the first battle and who will defeat it? Let us wait and see.