Crossing the tunnel of time, overlooking the historic sky. Unforgettable memory in the heart of rising, lifted the pride of the mountains and the waves in the chest. Hardships and struggles, success and joy accompanied by the growth and development of seven-wave. In 1988, seven wave-hui shoes, clothes Ltd. history and memories from this day officially began. In 2009, Seven Waves Corporation's future and dreams will open a new chapter.
Focus on areas of youth sports
Before 2003, the prevalence of cartoon culture led seven waves to the first pot of gold. However, with the continuous spread of cartoons, Seven Waves realized that the children's footwear industry has gradually become an over-saturated market. In many cartoon children's shoes enterprises to start a "blatant battle", seven wave hui began to find new markets. After nearly a year of market visits and research, Seven Waves found that the youth sports market is almost empty, and yet a sufficiently large number of brands are able to focus their attention clearly on meeting the needs of this market. After careful consideration, Seven Waves finally decided to fully transition, in-depth development of young professional sports market.
Seven wave of the first to play "Youth Sports Equipment" banner, production and sale of various basic sports (tennis, football, basketball) and other products, but also fashion and leisure products such as various types of casual shoes, shoes, T-shirts and Sports accessories such as sports socks, skates and so on. Seven Waves to provide consumers with integrated sports solutions, not only to provide consumers with the best sports equipment, but also to teach consumers how to enjoy sports and enjoy life.
Be the first to start celebrity endorsement strategy
In 2004, Seven Waves In order to vigorously develop the youth sports equipment market, with a high price and the then pop music Sun Yue signing image spokesman, with Sun Yue's appeal, Seven Waves in the youth sports shoes brand awareness quickly Ascent, retail outlets also expanded rapidly and market sales soar by leaps and bounds.
In 2005, seven wave Hui in the spokesman, advertising, marketing and other aspects of the spread of investment huge sums, accounting for the entire year teenager sports shoes spread investment 30%. High-frequency brand exposure, won a greater market for seven Bohui, Seven Bohui further widening the gap with other competing brands, seven Bohui in the sales channels are also increasingly competitive, to become the leader in this area enterprise. At the same time, seven wave-hui developed a "build China's young sports equipment brand" development goals.
In 2007, Seven Waves once again took a heavy blow and signed Li Yuchun as brand new image ambassador, becoming the first company in the industry to launch the dual star combination endorsement strategy.
2008 is the year of Olympic Games in China. All major sports brands have taken this opportunity to launch various sponsored public relations activities. As early as September 2007, Seven Wave organized large-scale series of "Olympic Youth Campaign" Terminal and online media to hold "Olympic Quiz" and "Li Yuchun Super FANS Grand Prize" and other activities to provide a good platform for young people in China to enable more young people with practical actions to focus on the Olympic Games and participate in the Olympic Games. Thus contributing to the tremendous development of China's youth sports industry. Seven Waves through these activities to lead the youth sports industry out of an efficient, high output ratio of the Olympic marketing.
Concerned about the development of youth culture
In September 2007, Wu Shouzhang, vice chairman of the National Olympic Committee, visited Qi Wave Fai and made a great affirmation on the development strategy of Qi Wave Fai in the field of teenage professional sports. He highly praised Qi Wave Fai for advancing the youth sports culture , To promote adolescent sports specialization, industrialization exploration, for seven wave of commitment to the youth sports market segmentation strategy, out of independent innovation brand building efforts to try to appreciate, Wu Shouzhang also inscription "revitalization of China Youth Sports "Be encouraged.
Seven wave since entering the field of young professional sports, has been concerned about the healthy development of young people. In April 2008, Seven Waves took the lead in launching a "Caring for Young People's Healthy Growth Initiative" in the industry. Ambassador Li Yuchun was also invited to visit the scene and urged all sectors of society to pay attention to the growth of young people and care for the physical and mental health of young people.
After years of exploration and development, Chen Bo, general manager of Seven Waves, has realized that the commercial value of youth culture should be tapped. Seven Waves finally confirmed that "developing youth sports culture" has been a long-term core competitiveness of Seven Waves and has been developing Go down.
Get the right to speak in fashion
In October 2008, for the first time, Seven Waves jointly organized the "2009 Spring and Summer China Youth Fashion Trend Conference" jointly with the Chinese Fashion Color Association, the Color China Magazine, the Trend Magazine and other state authorities. This event brought together Chinese teenagers The development of apparel has brought a new era.
In 2008, it was an important year for Seven Waves to promote product upgrades. Seven Waves heavily hired international fashion design experts as apparel design consultants to enhance the level of product research and development and make the products more in line with the international fashion trends. It has successively launched the Professional Youth Table Tennis Equipment, professional youth badminton sports equipment and other sports series design, the product more professional. In addition, seven Bo-hui company into the DIS research and development system. At the end of 2008, Seven Waves product sales doubled.
In 2009, Seven Waves became China Fashion Color Association "China Youth Sports Equipment R & D base," enterprises, at the base award ceremony, China Fashion Color Association, said Yong Liang, vice president, seven wave Fai become China Youth Sports equipment color R & D base, is seven Bo Hui product color development and innovation in all aspects of the strength of recognition. Color is an important factor in apparel. China Youth Sports Equipment Color R & D base in seven wave-hui, is hoping Seven Waves in the field of young people in the field of good influence, China Fashion Color Association and seven wave-hui committed to youth sportswear products trend research, forecast And development, joint efforts for the domestic youth shoes and apparel industry in the international competition in the fashion of the right to speak.
On April 12, 2009, co-sponsored by China Fashion Color Association and Seven Waves, co-organized by Asian Color Federation, Japan Fashion Association and Korea Textile Design Association and strongly guided by China Association for Science and Technology and China Textile Industry Association "The 1st China-Japan-Korea Fashion Summit and Asian Fashion Trends Conference" was held in Olympic Garden in Quanzhou, Fujian Province. The event attracted the attention of all walks of life, many fashion experts from China, Japan and South Korea, more than 40 authoritative media and more than 1,000 "Seven Waves" national agency dealers gathered on the scene, fashion trends on young adolescent clothing and other topics discuss. This meeting is the beginning of Sebo Fai's show of the Chinese youth sports culture in Asia and even the world. It is the first step in Sepo Fai's move to the Asian stage.