My own design, self-adhesive decoration, fashion personality, environmental protection and energy saving have become the key words for the decoration of the post-80s crowd. According to some surveys, the current discourse of children in the family accounts for 80%-85%. After the 80s is a group of young people with the brand of the times, their personality, self, direct, at present, the 80s gradually become the mainstream of the market, what are their habits and troubles in household consumption? What is their favorite consumption pattern? The National Association of Industry and Commerce Furniture and Decoration Industry Chamber of Commerce, China Household Industry Economic Index Research Center launched, Sohu Home, Beijing Entertainment News and other media co-organized the "80s home consumption survey" results released.
Feature 1 likes to do it yourself
Number: In the question of “how to choose decorationâ€, 36% of netizens after 80s want to do their own decoration, 35% choose a well-known home improvement company, and only 29% prefer to decorate the guerrillas.
Analysis: After the 80s, the crowd loved DIY most when they were decorating. They prefer to follow the heart. In the decoration, they prefer to express their own personality and exert their subjective initiative to arrange their ideal home environment.
After the 80s, most of them are only children, and they have a great voice in the family. “The number of children in a family accounts for 80% to 85% of the family.†This determines the personality of the group after the 80s is more distinct and more For self-confidence, there is a more personal tendency to own life, so it is not surprising when we see that choosing DIY to install a house is 36%. As a home improvement company, we must pay more attention to providing more DIY projects to meet the inner needs of consumers after the 80s.
35% chose a well-known home improvement company, and only 29% of netizens chose the guerrilla team. This allows us to see the preferences of the post-80s group.
Feature 2 Most people express their own design
Number: Regarding the decoration style design part, 47% of the post-80s consumers said they wanted to do their own design, 45% had to participate in the designer's opinion, and only 80% of the consumers who had to refer to the parents' opinions were only 3%, and they gave it to the designer. The decoration design is only 5%.
Analysis: The survey found that 92% of netizens had to do their own design or participate in the designer's opinion. It can be seen that after 80s, they have strong leadership over the decoration. They like to have absolute contributing opinions.
The data shows that in the past, when the consumers were decorating the home, most of the styles were decided by the designer. A large part of the consumers accounted for less than 20% of the total decoration, and after 80, they were renovated through online books and other channels. The degree of understanding of information has greatly increased. With the symmetry of this information, the post-80s group will be greatly improved in choosing decoration or in the design process. In the decoration, they know what they like or dislike, and even Tell you how inappropriate the location of the mural is. This is a test of the overall quality of home improvement companies and designers.
Features 3 7 adults like "sleek minimalism"
Number: 71% of respondents expressed their preference for sleek minimalist style; idyllic and mashups accounted for 9%; neoclassical and Chinese styles were less than 5%. After the 80s, they generally prefer the sleek minimalist style, and hope that their home is simple yet stylish. They also require furniture to be simple in design and detailed in detail. The sleek and glamorous luxury of the wind will be abandoned by the 80s.
Analysis: There is a lifestyle and attitude behind any style. After 80 years of growth under the care of parents, it determines its direct and simple personality characteristics, which has created this group's pursuit of fashion simplicity. Simple but not simple, the details show the taste personality, is the focus of attention after the 80s, but also the research focus of home furnishing enterprises.
With the growth of the 80s, the preferences for home style will change, but fashion simplicity is still the mainstream.
Feature 4 after 60% 80 favors "small size"
Figures: In the survey of housing area and renovation budget, 13% of netizens are under 50 square meters, 47% of netizens said that the housing area is 50 square meters to 90 square meters, and 29% is 90 square meters. Up to 120 square meters, and only 11% of the housing area is more than 120 square meters.
Analysis: It can be seen that 60% of the 80-year-old owners live in an area of ​​90 square meters or less, and the young and middle-sized households are still the mainstream. Some of them have entered the age of 80, but they have accumulated themselves. Wealth is still very limited, plus one-tier cities have high housing prices, and small and medium-sized units have become their first choice. The housing area of ​​40 square meters or more accounted for 40%, it can be seen that there are not a few people who have the power to buy big houses.
Features 5 seven adult decoration does not exceed 100,000 yuan
Number: In the renovation budget, 41% of the post-80s group chose 30,000 to 50,000; the budget is 31% between 60,000 and 100,000; the 30,000 or less accounted for 16%; the choice of 110,000 to 150,000 9%, only 160% or more than 3%. At the same time, in the survey “What is the most painful thing in the decorationâ€, 26% of netizens think that “renovation costs exceed the budget†is the most painful. I feel that the decoration “takes too much time, too tired†accounted for 19%, 18% Netizens are most worried about the environmental protection problem. 11% of the owners are most worried about whether the building materials can ensure the quality, but the supervision services, additional items, and delivery to the building are all less than 10%.
Analysis: After the 80s, the group decoration budget is more concentrated in the 30,000 to 50,000, generally not exceeding 100,000. Corresponding to the small-sized housing in the mainstream of the 80-story housing, the short-term renovation budget will not rise too high.
“Renovation costs exceed budget†has become the most painful thing in the renovation of the 80s. The decoration company has solved such problems internally and is one of the effective ways to win the market.
Feature 6 generally concerns price and quality
Number: In the survey of which aspects of consumer building furniture are concerned, the choice of “reasonable price†accounts for 26%, and 25% pays most attention to “quality after-sales†and other issues. These two parts become the most important aspects of the post-80s population. "Multiple functional" ranked 18% in the third place, while consumers who chose "personal design" were 15%.
Analysis: Price, quality, after-sales and other old-fashioned issues are also the most important aspects of the post-80s population, maintaining a high degree of consistency with the public. In addition, the choice of "more functional" accounted for 18%, after 80 consumers choose products to pay attention to functional use, such as entertainment can learn to eat, etc., this is fun and fun and in line with the creative personality of the 80s, and "Personalized design" is also a concern after the 80s. If your product is designed to be functional and has no personality, then you will not buy it after 80.
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