According to reliable sources, Sha Lehua has withdrawn from China. This is the second time that Sha Lehua has withdrawn from China. Xiao Bian, as an outdoor practitioner, expressed a bit of sadness.
The world's top outdoor sports brand from Germany was founded in Munich on July 8, 1935. Sha Lehua left China in 2006. In 2011, I re-entered China. I was full of hope for it. After all, it is one of the best outdoor brands in Germany. In my mind, at least it is better than German Pathfinder. Be better.
Why is Sha Lehua unable to mix in China?
First, the propaganda investment is too small to see the advertising investment of German pathfinders.
Second, the price positioning is a bit high, and the popularity is not so high. In fact, the price should be set lower than the OR.
Third, the brand exposure is too low, and the exposure of many brands into China is very high. At least people in the circle must know the brand, but many outdoor people do not know this brand. I feel that the operation team has problems.
It’s not good to say too much. Since we are gone, we have to leave something, like their goods! I said that the 7+2 mall has a batch of down jackets, shoes and equipment. The price is so low that it is horrible. I missed it in 2006 and I was too stupid to miss me in 15 years!
Today, Xiaobian is pushing everyone a few cost-effective products.
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