On March 6th, 2010, coincided with the annual meeting of the top 100 furniture manufacturers, at this meeting, the top 100 launched two series of new products in a very beautiful way - for the 80s after the "80show" Panel furniture series, as well as the "Harry Wood House" solid wood series for children and adolescents. So far, the Top 100 has formed six sub-series products including “Oufulaiâ€, “Black Forestâ€, “New Romeâ€, and “Meilun Walkingâ€, which basically covers all major customers in the market.
“The top 100 companies have entered the post-80s market, mainly because the top 100 saw the 80s and gradually became one of the main consumer groups of furniture.†Chen Xiaotai, general manager of Baiqiang Furniture, believes that most of the 80s have entered the stage of becoming a family. Therefore, their demand for furniture will be enormous. The "80show" of the 1980s, which was launched by the Top 100, was developed through extensive market research and the characteristics of this consumer group. It mainly emphasizes "individualization" and "fashion."
It is understood that the top 100 "80show" mainly highlights five major ideas, namely space creativity, color creativity, functional creativity, DIY creativity and fashion creativity, and gives "small space big life", "give you some color瞧瞧", "Look at my seventy-two changes," "I want to think, follow my new ideas" and "fast fashion, slow life" five publicity slogans. On the whole, these series of products are mainly for the needs of the combination of space, color and function change after 80, and to cater to the characteristics of 80 individual independence, freedom, and DIY.
For children's furniture, the top 100 "Harry Wood House" is the highest quality pure solid wood series furniture, designed a total of five sets, named Water Elf, Wisdom Tree, Magic Space, Future Star, Starting Line. Taking into account the healthy growth of children, “Harry Chalet†is made of birch wood imported from Siberia, Russia. The raw materials are natural and environmentally friendly. The furniture surface is covered with wood wax vegetable oil which is strictly tested by European furniture and environmental protection. It is environmentally friendly, pollution-free, non-playing and dirty. Easy to clean afterwards. In addition, the top 100 “Harry Chalet†also considers the safety and ingenuity of children. Taking into account the child's active and noisy nature, the top 100 "Harry Chalet" all use barrier-free handcuffs, elliptical corners, and soft handles. Even if the child accidentally falls or bumps, it will not cause any harm to the child. Injury; in terms of ingenuity, "furniture can also be used as a toy, and puzzles are fun." The top 100 "Harry Chalet" is smart and lively. Each product is like a toy and has its own unique creativity and functions.
For the furniture companies including the top 100, they have rushed into the “post-80s†market and the children and adolescents market. According to industry insiders, this is mainly because the company considers two aspects from the perspective of the market. First, most of the 80s began to enter the age of family establishment, demand and purchasing power are very strong; the other is that although the children's furniture market is a niche, but the consumption power is strong, the profits are considerable.
Although the market is optimistic, but not all can succeed, so Chen Xiaotai set a goal for these two series of new products, "only do first, not second." According to Chen, the top 100 has achieved a new model of separation of production and sales and brand operation, and has adopted the brand supervision responsibility system, which is to assign a series of products or a series of products to professional teams for professional management and service. . For example, “80show†is equipped with a professional team responsible for its full responsibility. They will carry out comprehensive and systematic work from a series of links such as “80show†product investment, marketing planning and management services.
In line with this idea, Chen Xiaotai has appointed two ambitious plans to the top 100 – creating 30 series in five years, creating a top 100 “brand houseâ€; forming a very comprehensive furniture product chain from birth to 80. Different age groups of customers, the top 100 have targeted products. It is understood that the top 100 will exhibit two series of "80show" and "Harry Chalet" products at the Guangzhou Furniture Fair on March 18, in addition to the expansion of hundreds of existing distributors in the country. Chen Xiaotai also plans to open 500 new stores nationwide in 2010. By then, the top 100 will become a large furniture enterprise group with annual sales exceeding 1 billion yuan.
For more information, please stay tuned to http:// Xianghe Furniture City official website
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