The 2015 Fuzhou Body Expo exhibitors or a record high date: 2015-04-06 10:58
As of now, there are 37 days before the opening of the 2015 Fuzhou Physical Expo, and an important job in the preparatory stage of the Expo - audience recruitment, is now nearing completion.
Total audience is expected to rise steadily
Wen Jia, deputy director of the Exhibition Center of the Equipment Center of the State Administration of Equipment, estimated the total number of visitors to the Fuzhou Sports Fair. According to his estimation, compared with last year's Wuhan Sports Fair, the total number of visitors should be steadily increasing. Wen Jia explained that from Chengdu to Beijing and from Beijing to Wuhan, according to our internal analysis data, the number of viewers is increasing every year, which is a natural increase. The main reason is that the influence of the Body Expo is gradually expanding and the budget we promote is also constantly improving. Therefore, visitors who come here every year can climb steadily.
However, due to the relatively southerly location of Fuzhou, there are fewer straight-line flights, so it may affect the intention of some of the audience to come to the exhibition, resulting in a decrease in the total audience. Wen Jia is not worried about this. He believes that although traffic conditions are a disadvantage for Fuzhou to host the Expo, everything must be viewed in two ways. Fujian Province is a large province of sporting goods manufacturing. There are numerous sporting goods companies here. From the perspective of this year's inviting exhibitions, enterprises in Fujian Province occupy 10% of all exhibitors. This part of the company also invites customers in its own region. Therefore, the overall audience decline is relatively low.
In addition, the Fujian Provincial Government also attaches great importance to this body expo. As this year's Fuzhou will also host the Youth Games, the provincial government has specifically invited the local education system, sports system, and commerce system to attend the Expo and conduct on-site purchases. In addition, the document issued by the State Council on the revitalization of the national sports industry recently has had a strong stimulatory effect on local buyers in Fujian Province. Therefore, I estimate that the total number of visitors to the Fuzhou Sports Fair this year will increase compared to last year. Wen Jia said.
Domestic Visitors: Expand Registration Channels to Rely on Data Services
According to Jiao Ni, the person in charge of the audience at the Expo, the organizing committee has done enough homework this year to attract professional visitors. It has also achieved certain results, mainly reflected in the expansion of the registration channels. In the past, we sent invitations via paper-based invitation letters. Now we use online pre-registered bulk e-mails and SMS reminders. This year we also plan to launch WeChat registration and mobile terminal registration to facilitate professional visitors to visit the Expo. The reason for expanding the registration channels is to increase the proportion of pre-registration and arrange the corresponding extension services according to the source of the visitors. On the other hand, it also aims to establish a professional audience database so as to achieve effective data management.
In recent years, the China Sporting Goods Industry Federation has attached great importance to the collection and organization of data. Li Hua, the vice chairman of the China Sporting Goods Industry Federation, has repeatedly stressed in public that the Expo should intensify efforts to tap user data. We are now establishing a database of professional audiences. With the continuous accumulation of data in the future, we can rely on data to provide personalized customized services for the audience. Gianni said. In this regard, Wen Jia said that the greatest significance of doing a good job in data analysis lies in the ability to guide future work. It used to be that as long as data is available, it has now begun to consider the issue of integrated management.
Emphasis on the role of data, but also reflects the more professional body Expo. When talking about why the Expo can continue to improve, Wen Jia said that now more and more sports exhibitions in China have also felt the pressure of the Expo. Under such pressure, the Expo has not closed doors but is active. Learn the advantages of other exhibitions. In this learning process, the body expo is also constantly improving, and the effectiveness of the audience recruitment has proved this very well.
Overseas Visitors: Meet Challenges and Effectively Improve Services
Lou Dunping, an overseas audience leader, revealed to reporters that the Fuzhou Body Expo had encountered some obstacles in recruiting overseas audiences. Affected by the economic environment in Europe and the rapid rise of the media, many exhibition search engines from abroad were forced to close, which brought certain difficulties to the publicity work of the Expo.
Although there were difficulties, we still used limited resources to promote the Expo and eventually received some results. From the registration information we received, we still met expectations. Judging from the pre-registration situation, the number of overseas visitors is also basically the same as last year. Lou Danping said that many exhibitors in Fujian province themselves have good contacts with distributors in Japan, South Korea, Southeast Asia and other countries. They will therefore also come to the Fuzhou Sports Fair, which is also a supplement to the number of overseas visitors.
For the service work of overseas visitors, Lou Danping said that it would provide convenience for some VIP visitors, such as providing free housing for hotels, and invited them to participate in trade fairs and other activities, in order to provide exhibitors with more accurate and effective product demand information. . In addition, the organizing committee also specially contracted a translation company to provide language services for the exhibition. The various logos of the body exhibition area will also be available in Chinese and English.
As of now, there are 37 days before the opening of the 2015 Fuzhou Physical Expo, and an important job in the preparatory stage of the Expo - audience recruitment, is now nearing completion.
Total audience is expected to rise steadily
Wen Jia, deputy director of the Exhibition Center of the Equipment Center of the State Administration of Equipment, estimated the total number of visitors to the Fuzhou Sports Fair. According to his estimation, compared with last year's Wuhan Sports Fair, the total number of visitors should be steadily increasing. Wen Jia explained that from Chengdu to Beijing and from Beijing to Wuhan, according to our internal analysis data, the number of viewers is increasing every year, which is a natural increase. The main reason is that the influence of the Body Expo is gradually expanding and the budget we promote is also constantly improving. Therefore, visitors who come here every year can climb steadily.
However, due to the relatively southerly location of Fuzhou, there are fewer straight-line flights, so it may affect the intention of some of the audience to come to the exhibition, resulting in a decrease in the total audience. Wen Jia is not worried about this. He believes that although traffic conditions are a disadvantage for Fuzhou to host the Expo, everything must be viewed in two ways. Fujian Province is a large province of sporting goods manufacturing. There are numerous sporting goods companies here. From the perspective of this year's inviting exhibitions, enterprises in Fujian Province occupy 10% of all exhibitors. This part of the company also invites customers in its own region. Therefore, the overall audience decline is relatively low.
In addition, the Fujian Provincial Government also attaches great importance to this body expo. As this year's Fuzhou will also host the Youth Games, the provincial government has specifically invited the local education system, sports system, and commerce system to attend the Expo and conduct on-site purchases. In addition, the document issued by the State Council on the revitalization of the national sports industry recently has had a strong stimulatory effect on local buyers in Fujian Province. Therefore, I estimate that the total number of visitors to the Fuzhou Sports Fair this year will increase compared to last year. Wen Jia said.
Domestic Visitors: Expand Registration Channels to Rely on Data Services
According to Jiao Ni, the person in charge of the audience at the Expo, the organizing committee has done enough homework this year to attract professional visitors. It has also achieved certain results, mainly reflected in the expansion of the registration channels. In the past, we sent invitations via paper-based invitation letters. Now we use online pre-registered bulk e-mails and SMS reminders. This year we also plan to launch WeChat registration and mobile terminal registration to facilitate professional visitors to visit the Expo. The reason for expanding the registration channels is to increase the proportion of pre-registration and arrange the corresponding extension services according to the source of the visitors. On the other hand, it also aims to establish a professional audience database so as to achieve effective data management.
In recent years, the China Sporting Goods Industry Federation has attached great importance to the collection and organization of data. Li Hua, the vice chairman of the China Sporting Goods Industry Federation, has repeatedly stressed in public that the Expo should intensify efforts to tap user data. We are now establishing a database of professional audiences. With the continuous accumulation of data in the future, we can rely on data to provide personalized customized services for the audience. Gianni said. In this regard, Wen Jia said that the greatest significance of doing a good job in data analysis lies in the ability to guide future work. It used to be that as long as data is available, it has now begun to consider the issue of integrated management.
Emphasis on the role of data, but also reflects the more professional body Expo. When talking about why the Expo can continue to improve, Wen Jia said that now more and more sports exhibitions in China have also felt the pressure of the Expo. Under such pressure, the Expo has not closed doors but is active. Learn the advantages of other exhibitions. In this learning process, the body expo is also constantly improving, and the effectiveness of the audience recruitment has proved this very well.
Overseas Visitors: Meet Challenges and Effectively Improve Services
Lou Dunping, an overseas audience leader, revealed to reporters that the Fuzhou Body Expo had encountered some obstacles in recruiting overseas audiences. Affected by the economic environment in Europe and the rapid rise of the media, many exhibition search engines from abroad were forced to close, which brought certain difficulties to the publicity work of the Expo.
Although there were difficulties, we still used limited resources to promote the Expo and eventually received some results. From the registration information we received, we still met expectations. Judging from the pre-registration situation, the number of overseas visitors is also basically the same as last year. Lou Danping said that many exhibitors in Fujian province themselves have good contacts with distributors in Japan, South Korea, Southeast Asia and other countries. They will therefore also come to the Fuzhou Sports Fair, which is also a supplement to the number of overseas visitors.
For the service work of overseas visitors, Lou Danping said that it would provide convenience for some VIP visitors, such as providing free housing for hotels, and invited them to participate in trade fairs and other activities, in order to provide exhibitors with more accurate and effective product demand information. . In addition, the organizing committee also specially contracted a translation company to provide language services for the exhibition. The various logos of the body exhibition area will also be available in Chinese and English.
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