CPPCC Member Yan Zhiliang: Promoting Sports Consumption to Promote National Fitness Date:2015-03-13 09:31
National fitness is an infinite market. Only the national fitness market has achieved a major breakthrough, and sports consumption will have a qualitative leap. The sports industry will have great development. On March 4, the National Committee of the Chinese People's Political Consultative Conference and Chairman of Shandong Taishan Sports Industry Group Co., Ltd. Zhi Zhiliang said in an interview.
Sports consumption upgrade obstacles
Zhai Zhiliang told reporters that China’s sports industry has a short history and a weak foundation. Compared with developed countries such as Europe and the United States, there are still huge gaps in industrial scale, industrial market vitality, and the pulling effect of industries on the economy. Specifically, the obstacles to the upgrading of China's sports consumption are mainly reflected in the following aspects:
First, the awareness of mass sports consumption is not strong. Economic development has made people’s lives more prosperous. However, influenced by traditional cultural thoughts, the majority of grass-roots people tend to put their main consumption on food, clothing, lodging, etc., prefer medical treatment rather than fitness, and more people do not have sports at all. As a consumer, the enthusiasm for sports consumption is generally low.
The second is the imbalance in sports consumption. Especially in the vast central and western regions and rural areas, due to the relatively backward economic development level, governments at all levels have paid low attention and investment, the construction of stadiums lags behind, and the fitness equipment consumption capacity is relatively insufficient. Even in many cities, the stock of sports and fitness establishments is relatively insufficient. The existing business model for stadiums and stadiums is rigid and rigid, and the degree of openness to the grassroots is far from enough.
Third, sports consumption resources need to be integrated. Sports, sports performances, sports media, sports medicine, sports leisure, sports tourism and other related industries have not yet formed a complete industrial chain of sports consumption, which requires effective excavation, promotion and integration.
Encourage family fitness consumption
In October 2014, the State Council issued the "Some Opinions on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports," which promoted national fitness as a national strategy and made it a fundamental goal to enhance people's physique and improve their health level. It also proposed the number of people who regularly participate in physical exercise. To reach the goal of 500 million, we will strive to reach a total scale of more than 5 trillion yuan in the sports industry by 2025.
Ruan Zhiliang said that the breakthrough in the development of China's sports industry is the national fitness. National fitness is an infinite market. Only the national fitness market has achieved a major breakthrough, and sports consumption will have a qualitative leap. The sports industry will have great development. National fitness has risen to become a national strategy. It is necessary to transform the country’s will into the consensus of the people. Propaganda departments at all levels, especially the news media, should make full use of modern media networks, such as television, radio, the Internet, and mobile phone WeChat and other forms of media, increase the public awareness and education of public fitness activities, and fully promote the national fitness, so that sports consumption is also Become a new fashion, advocate the new concept of everyone's participation in sports fitness consumption. He Zhiliang said.
Yan Zhiliang proposed to implement family fitness government subsidies to encourage and promote family fitness consumption. The family is the cell of society. The key to creating new sports consumption needs lies in the participation of all citizens. We can adopt supportive policies that combine family funding, corporate profits, and financial subsidies to encourage scientific fitness products to enter the family.
Activating the National Fitness Resource
Ruan Zhiliang believes that the promotion of sports consumption depends solely on the government’s investment in stimulating and building stadiums. It is not enough to mobilize the power of the whole society to allow businesses and individuals to participate. The construction and operation rights of stadiums and stadiums at all levels should be fully promoted to the market, fully support the marketized operation of sports clubs, and use market methods to fully mobilize the activity of every sports cell in society.
Qi Zhiliang also suggested that efforts should be made to create a new industrial characteristic highland for regional sports consumption. The basic conditions in the eastern region are relatively good. We must give full play to our own advantages and tap into sports resources. We must organize various events as a leader to promote various forms of sports consumption. The national sports industry base should make full use of the agglomeration advantages and radiation effects of resources and develop the sports industry with local characteristics. In the central and western regions, it is necessary to fully utilize the natural environment resources and develop sports tourism, sports and recreation, sports and culture based on the sports service industry, and develop health-care, mountaineering, cycling, fitness running, and drifting experiences with rich local characteristics. Special tourist activities.
National fitness is an infinite market. Only the national fitness market has achieved a major breakthrough, and sports consumption will have a qualitative leap. The sports industry will have great development. On March 4, the National Committee of the Chinese People's Political Consultative Conference and Chairman of Shandong Taishan Sports Industry Group Co., Ltd. Zhi Zhiliang said in an interview.
Sports consumption upgrade obstacles
Zhai Zhiliang told reporters that China’s sports industry has a short history and a weak foundation. Compared with developed countries such as Europe and the United States, there are still huge gaps in industrial scale, industrial market vitality, and the pulling effect of industries on the economy. Specifically, the obstacles to the upgrading of China's sports consumption are mainly reflected in the following aspects:
First, the awareness of mass sports consumption is not strong. Economic development has made people’s lives more prosperous. However, influenced by traditional cultural thoughts, the majority of grass-roots people tend to put their main consumption on food, clothing, lodging, etc., prefer medical treatment rather than fitness, and more people do not have sports at all. As a consumer, the enthusiasm for sports consumption is generally low.
The second is the imbalance in sports consumption. Especially in the vast central and western regions and rural areas, due to the relatively backward economic development level, governments at all levels have paid low attention and investment, the construction of stadiums lags behind, and the fitness equipment consumption capacity is relatively insufficient. Even in many cities, the stock of sports and fitness establishments is relatively insufficient. The existing business model for stadiums and stadiums is rigid and rigid, and the degree of openness to the grassroots is far from enough.
Third, sports consumption resources need to be integrated. Sports, sports performances, sports media, sports medicine, sports leisure, sports tourism and other related industries have not yet formed a complete industrial chain of sports consumption, which requires effective excavation, promotion and integration.
Encourage family fitness consumption
In October 2014, the State Council issued the "Some Opinions on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports," which promoted national fitness as a national strategy and made it a fundamental goal to enhance people's physique and improve their health level. It also proposed the number of people who regularly participate in physical exercise. To reach the goal of 500 million, we will strive to reach a total scale of more than 5 trillion yuan in the sports industry by 2025.
Ruan Zhiliang said that the breakthrough in the development of China's sports industry is the national fitness. National fitness is an infinite market. Only the national fitness market has achieved a major breakthrough, and sports consumption will have a qualitative leap. The sports industry will have great development. National fitness has risen to become a national strategy. It is necessary to transform the country’s will into the consensus of the people. Propaganda departments at all levels, especially the news media, should make full use of modern media networks, such as television, radio, the Internet, and mobile phone WeChat and other forms of media, increase the public awareness and education of public fitness activities, and fully promote the national fitness, so that sports consumption is also Become a new fashion, advocate the new concept of everyone's participation in sports fitness consumption. He Zhiliang said.
Yan Zhiliang proposed to implement family fitness government subsidies to encourage and promote family fitness consumption. The family is the cell of society. The key to creating new sports consumption needs lies in the participation of all citizens. We can adopt supportive policies that combine family funding, corporate profits, and financial subsidies to encourage scientific fitness products to enter the family.
Activating the National Fitness Resource
Ruan Zhiliang believes that the promotion of sports consumption depends solely on the government’s investment in stimulating and building stadiums. It is not enough to mobilize the power of the whole society to allow businesses and individuals to participate. The construction and operation rights of stadiums and stadiums at all levels should be fully promoted to the market, fully support the marketized operation of sports clubs, and use market methods to fully mobilize the activity of every sports cell in society.
Qi Zhiliang also suggested that efforts should be made to create a new industrial characteristic highland for regional sports consumption. The basic conditions in the eastern region are relatively good. We must give full play to our own advantages and tap into sports resources. We must organize various events as a leader to promote various forms of sports consumption. The national sports industry base should make full use of the agglomeration advantages and radiation effects of resources and develop the sports industry with local characteristics. In the central and western regions, it is necessary to fully utilize the natural environment resources and develop sports tourism, sports and recreation, sports and culture based on the sports service industry, and develop health-care, mountaineering, cycling, fitness running, and drifting experiences with rich local characteristics. Special tourist activities.
Titanium Edc Flashlight,Custom Titanium Flashlight,Mini Flashlight,Camping Tool Titanium Flashlight
BaoJi JiaXin Nonferrous Metal Co., Ltd. , https://www.jiaxin-ti.com