Mid-Autumn Festival near the moon cake packaging is simple and creative

Shopping guide: Mid-Autumn Festival is approaching, moon cakes have appeared in various supermarkets and shopping malls. Without the luxury and over-packaging of the past, the introduction of consumers is a simple and creative coat, which is deeply loved by everyone. This is the DC trend of mooncake packaging for the Mid-Autumn Festival this year. It has changed the glitz and glory of the past, and it also brought a small freshness to this year's Mid-Autumn Festival.

At present, the media learned from a design website that due to the introduction of various “bans”, the design and printing industry in the past two years has suffered a lot, but in this year's moon cake packaging design, the business is surprisingly good. A more senior designer explains this phenomenon: As an ordinary consumer, we are also scornful of the luxury packaging: the use of fresh and expensive packaging materials, even ceramics, etc. The bronzing design looks so dazzling, but due to the increase in packaging costs, moon cakes are too expensive, bringing a lot of economic pressure to consumers.

Some policies have been introduced to meet the needs of consumers. However, the competition in the moon cake market is very large. Merchants who have no luxury to protect the color must inevitably pursue the creativity in packaging design. Some technologies are well developed, and the design and printing institutions with good customer feedback will naturally be popular.

From some well-known design website design cases, it can be found that moon cakes do not need to wear gorgeous coats, but also give people a bright effect. The graphic design of the moon cake itself can better express the festive atmosphere and convey the creativity and cultural connotation.

For example, in some mooncake packaging designs that use fruit as an important ingredient, the designer uses a rich candy color. The designer recommends using a warm color of candy color. It is not recommended to use a cool color that will reduce appetite. Such moon cakes are very popular with children; or designing carved patterns on mooncake packaging, combined with the traditional Chinese mythology of the Mid-Autumn Festival and the classic elements such as rabbits, not only can children feel more cultural education of the festival, but also make the elders feel Kindly, such a mooncake package must be suitable for all ages when it comes to reunion, and naturally eat a few mooncakes.

Recently, many of the designers' designs have been put into the market. Many merchants are more optimistic about these creative packaging designs. The key is to reduce the cost of packaging production and use this network design platform to get more convenience. Not only is the design speed fast, there are many cases to choose from, and the important thing is that the design cost is also cheap, which has prompted the monthly moon cake price to show a significant downward trend, in line with consumer demand for the market.

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