China's newspaper printing industry development profile

In recent years, influenced by the economic environment at home and abroad and the impact of digital media, China’s newspapers The printing industry has slowed down, and newspaper printing companies have generally sought transformation and development. Then, taking a long-term view, what kind of development history has China's newspaper printing industry experienced? This article takes time as a clue, through the combing of the total amount of newspaper printing in China, the use of CTP in newspaper printing enterprises and the publication of newspaper advertisements, to show readers the road map for the development of newspaper printing in China.

Total amount of newspaper printing

From 1993 to 2004, China's newspaper industry was in a period of prosperous development, with an average annual growth rate of 15%, which was generally higher than GDP growth.

In 2005, the growth rate of newspaper printing volume slowed down sharply, and newspaper printing entered a period of balanced development. The main reason was the impact of the national macroeconomic regulation and control on certain industries, which led to a decrease in advertising revenue of some newspapers, a decline in circulation, and a reduction in reporting. . In addition, the influence of online media has become stronger and stronger, eroding the traditional media advertising market, which has more or less affected the growth of newspaper printing.

In 2008, the total amount of newspaper printing in the country showed negative growth for the first time in 16 years. The factors leading to this phenomenon are various: 1 The financial crisis swept the world, and the real estate and automobile industries, which are large newspaper advertisements, were deeply affected, making newspaper advertising revenue There has been a decline; 2 oil prices have risen sharply, causing the price of the most important raw materials of China’s newsprint (the waste paper imported from the United States) to soar, newsprint prices have moved, and many newspapers have reduced the layout to save money, which has also made newspapers Reduced.

With the impact of the financial crisis gradually receding, from 2010 to 2011, the printing volume of China's newspapers has steadily increased. This is closely related to the sustained development of China's economy, the further improvement of people's living standards, and the revitalization of cultural industries. The credibility of newspapers and the habit of public access to information are the basis for the existence and development of Chinese newspapers. Under such circumstances, Chinese newspapers are still playing an important role in media communication. At the same time, with the further strengthening of urbanization construction and rural education construction, the development space of China's newspaper industry has continued to increase. In addition, with the increase in demand for free newspapers, corporate newspapers, etc., it has also increased the printing volume of Chinese newspapers to a certain extent.

Since 2012, in the face of the impact of new media on traditional newspapers, newspaper advertisements and circulation have declined, which will inevitably lead to a decline in newspaper sales. In addition, the road to recovery of the world economy is tortuous and long, although China’s economy is still The rising period of development, but according to the central government's policy of striving for progress, the Chinese economy will enter a medium-speed development period, and the newspaper industry will face a more severe situation. The industry generally believes that the era of rapid development of newspaper printing will not return.

Newspaper printing enterprise CTP use

In 1998, China's newspaper industry began to use the CTP plate making process. Although it can bring high efficiency to newspaper printing companies, due to the high cost of CTP equipment and plates, early CTP technology was only promoted in large newspaper printing enterprises. Until 2008, the price of CTP equipment and plates was gradually loosened, and the newspaper CTP was quickly applied. In 2011, China's CTP platemaking volume exceeded 10 million, accounting for 50% of the total number of national newspapers. In 2013, the number of CTP plates in China's newspaper industry exceeded 20 million, accounting for 87.2% of the total number of newspapers in the country. China's newspaper CTP application has become popular.

In 2013, the amount of advertisements for newspapers and magazines as print media both fell and entered the recession. However, from the perspective of changes in media advertising resources, although the amount of advertising resources of various media continues to decline in an all-round way, the amount of TV advertising and the amount of resources are opposite, the amount of resources is decreasing and the amount of advertising is rising. At the same time as the resources are reduced, the advertising price has been greatly improved, which has greatly increased the gold content of advertising resources. There are similar situations in radio advertisements. Although the amount of resources has dropped by 16.4%, the amount of publications can still grow. Newspapers and magazines have reduced the amount of resources far more than the decline in the amount of publications. A considerable number of media have increased their discounts on the amount of advertising in order to retain customers when advertising revenues have fallen. As a result, the amount of gold in the layout has been greatly reduced.