Software equipment severely restricts the development of online printing in China

Web printing, which is Web-To-Print, is to take orders through the network. This model has emerged in western developed countries. Winship Corporation of the United States has released statistics showing that the proportion of Internet-to-printing in the total commercial printing revenue in the United States will increase from 15% in 2009 to 30% in 2014. Compared with the data 10 years ago, this ratio has increased by 5 times, when the Internet to printing accounted for only 3% of total commercial printing revenue. The data shows that by 2014, of the US $ 107 billion in total commercial printing revenue, US $ 31 billion will come from the web to the printing system.

Network printing is very familiar to today's printing practitioners, and network printing replaces traditional printing, and network printing city is the voice of the mainstream printing mode in the future. Both the enterprise and the media have put the future development of the printing industry on the Internet printing. China is in the development period of the "Twelfth Five-Year Plan", the printing industry has been recognized and developed as China's ancient cultural industry, and will become a key development project in the future. The improvement of technology and the upgrading of structure have made China a strong printing country. It seems that online printing meets the development tone of China's printing in the next five years and can really improve the pace of development of China's printing. But is this actually the case?

Looking at the development trend of the printing industry in recent years, China's annual output value in 2010 has reached 130 billion, and the output value of the printing during the "11th Five-Year Plan" has quadrupled compared to the "15th Five-Year Plan". From the data point of view, China's printing industry can be described as a healthy development. But for the printing industry, this is another aspect. Ten years ago, the printing industry was very good for practitioners, known as "if you want to send, do printing." As a graduate of the College of Printing, when chatting with his brothers, he found that graduates who were engaged in the printing industry ten years ago now have their own enterprises. When talking about the development of printing, they all said that printing was very popular at the time, but now In other words, the printing industry has lost its momentum. From the above analysis, the printing industry as a whole is developing, but the profit of the printing industry has gradually decreased. This shows that the competition in the printing industry is intensifying and the cost of printed matter is getting lower and lower. It marks the backward trend of China's traditional printing model. At the same time, it also laid the groundwork for the rise of the new printing model.

Can network printing become China's new printing model?

Web printing, which is Web-To-Print, is to take orders through the network. This model has emerged in western developed countries. Winship Corporation of the United States has released statistics showing that the proportion of Internet-to-printing in the total commercial printing revenue in the United States will increase from 15% in 2009 to 30% in 2014. Compared with the data 10 years ago, this ratio has increased by 5 times, when the Internet to printing accounted for only 3% of total commercial printing revenue. The data shows that by 2014, of the US $ 107 billion in total commercial printing revenue, US $ 31 billion will come from the web to the printing system.

In 2005, online printing traveled to China to become a new order-taking model for printing companies. With the financial crisis in 2008, China's printing industry has also encountered development bottlenecks, especially during the 12th Five-Year Plan period, under the new requirements of low carbon, green, and low energy consumption, the traditional printing industry model has shown it Of weakness. Network printing has gradually been brought up by people, becoming a hotly discussed model. But until now, China's online printing is more like a concept, a topic of hype, and it has not really entered the actual production at all.

Hardware equipment restricts the development of network printing. In view of the current situation in China, hardware equipment has largely restricted the development of network printing. Compared with the network transmission speed of foreign countries, the network hardware transmission speed in China still has a large gap. On the one hand, this restricts the development of network printing, but this aspect is not so restrictive. On the other hand, it is the terminal output of network printing. The output end of foreign network printing is mainly a digital printing machine, which can realize the monitoring of the network, so as to realize the real-time printing of online orders. For China, although digital printers have been around for a long time, the penetration rate of digital printers in China is still not high. Some companies engaged in network printing business need to purchase digital printing machines, which is another investment for printing companies. In addition, to realize the digital operation of offset presses, he also needs enterprises to purchase transmission terminals and transmission software, which is also an investment.

The impact of software. Software equipment is the biggest constraint on the development of online printing in China. Network printing is imported from the West, so the core technology is from the West, so Chinese printing companies can not master the most core technology, so that Chinese companies must import foreign software, of course, the cost is expensive. Network printing uses the basic platform of the Internet to establish an information management system, a printing management system, a document management system, a logistics management system, a customer management system, and a warehouse management system. Each system collaborates to provide customers with convenient print production services. High-tech support is required, so China's manufacturing has not yet been able to update the software.