Abstract: Notebook is a kind of paper that we often use, but now there are many manufacturers in order to attract more consumers' attention, especially for the primary and secondary school students, they have made a "reform" on the notebook. Some of the embarrassing words and phrases on the notebook have become the gimmicks for attracting these people. Therefore, parents and teachers are very worried that it will affect the healthy growth of primary and secondary school students.
Since the notebook is one of the most commonly used paper products, the market is very competitive for manufacturers, and in order to attract more consumers' attention, especially for middle school students. They have made a "reform" on the notebook. When I went to pick up my sister, I passed a student supplies counter. I saw a few students who were out of school holding a "Wulin Cheats" notebook in their hands. From the appearance, there is no difference between the cheats seen in the TV series. The style of the line is printed on the blue cover with the words “Yi Jin Jingâ€, “Jiuyin Zhenjingâ€, “Jade Girl Heart Sutra†and so on. Moreover, it can be known from the mouth of the store that this kind of transvestite notebook is very popular among students. Under normal circumstances, it is not a problem to sell hundreds of copies a day. I think this is why the producers are willing to produce this so-called "style avant-garde" notebook on a large scale, and this alternative marketing method is quickly sold in the middle school market.
This alternative marketing has expanded to include not only notebooks, but also the “avant-garde†design on all types of stationery. For example, many stationery bags, writing pens, and erasers will be printed with "With you forever." "There is no darkness in your world." "I am ai you" and so on, some in the notebook except the fancy inside page. In addition, some more obscure images will be printed. The sales of these "avant-garde" products are much higher than those of ordinary-style stationery products.
Faced with the alternative marketing of stationery products such as notebooks, parents and teachers are all worried. They think that these so-called "modern atmosphere" products are attracted by the information to attract students' attention and have great physical and mental health. Great impact. Therefore, they are very concerned about the department's ability to adjust this alternative marketing to ensure the healthy growth of young people.
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