Online selection of furniture store orders (Photos)

Suning, Gome, Jingdong "Three Kingdoms Kill", Tmall Crazy Double Eleven... After 80, 90, gradually replacing the traditional 60, 70 and becoming the emerging consumer group of the market today, e-commerce has played an increasingly important role in the social economy. Important role. The e-commerce of furniture has gradually become a new trend in the development of this industry. On January 1, 2013, the unified international home e-commerce platform (http://) will be officially launched.

YTs2X310 sofa

New e-commerce platform adopts O2O mode

It is a tiring thing to go shopping at the store to buy furniture. This is the common feeling of many consumers. In order to buy a home product, it is often necessary to go shopping in a store for a long time, or even run a few stores, not only to pick styles, but also price. The e-commerce platform can quickly select the right product through convenient keyword screening, price comparison and other functions. As a result, many consumers feel that if the home products can also be purchased on the e-commerce platform. However, the traditional e-commerce virtual platform has problems such as "the physical and the picture do not match", "the installation is not convenient", "the after-sales service can not be guaranteed" and other issues, so that consumers are discouraged from home e-commerce.

“Our new online e-commerce platform will adopt the most advanced O2O mode nowadays.” Lu Gang, general manager of Unification International Home Chongqing Branch, said, “The so-called O2O mode is the abbreviation of Online To Offline. That is to say, consumers can log in to our website, browse all our home products, and then go to our store to experience physical samples before placing an order.

At present, the O2O model is the most advanced in the industry and the e-commerce model that is most suitable for the home industry. It not only solves the problems of traditional home e-commerce delivery difficulties, product shortages, etc., but also provides insurance for online shopping through self-built logistics, making online shopping more secure. ”

The website is newly launched with nearly 20,000 pieces of furniture.

According to the Chongqing Morning News reporter, the newly launched e-commerce platform website currently displays nearly 20,000 pieces of various types of furniture, including European and American classical, pure solid wood, panel, board and wood combination, software, Korean, children, mahogany, eight furniture categories. .

In addition, there are some accessories, lamps, as well as wooden doors, floors, stairs. The number of products is comparable to that of a large professional home building materials store. Lu Gang declared that “more than 90% of the furniture categories can be found on our e-commerce platform.”

In addition to the online preparations, the unified international home store in Huangniwa, Jiangbei has also undergone a major adjustment, from the original American-style furniture to the current uniform of each furniture category. The mall also has an online shopping area on site, where consumers can log in to the e-commerce platform to purchase products and place orders under the guidance of the shopping guide.

The five production bases in Tongzhou, Daxing, Dongguan, Shunde, and Xianghe, Hebei, are also in full swing, ensuring a production peak that will soon be ushered in after the e-commerce platform is launched.

50% cheaper than the same quality furniture

In addition to making shopping easier, consumers will find it cheaper to buy furniture of the same quality. Lu Gang told reporters that all household products on the platform will be about 50% cheaper than shopping malls.

As for how to get cheaper to 50%, Lu Gang calculated the account for the reporter. First of all, in general, the traditional agency sales model costs about 8% of sales, while all of them use direct sales. The factory directly faces consumers, simplifying the intermediate links between factories and agents, and 8% can directly save. Secondly, most home brand merchants adopt the store opening mode, the store rent is up to 20% of the sales, and the unified use of the storage mode, the warehouse is the store, directly save the rent of the store, in addition to the unified home supermarket storage model The decoration fee and the damage rate are 13% lower than the traditional home business, which means that this part can directly save 33%; once again, the unified home has 90% of the furniture category on the market, the sales volume is large, and the raw materials are unified. In batch mining, the procurement cost is relatively low, and the logistics transportation cost is also reduced. The procurement and logistics can save 3% of the cost. In addition, the production line is huge, and the production and labor costs are also reduced by 2%. This part can be reduced by 5%; finally, the traditional home business advertising, promotion costs accounted for 7% of sales, unified use of online purchase price comparison, physical store body In summary, 8%+33%+5%+7%=53%, which is why the same quality furniture can save 50%.

In the future, the store will be opened.

With the launch of the e-commerce platform, the display experience of the physical store is also more demanding. Therefore, Unification International Home will also focus on opening large experience stores in many cities across the country. Lu Gang said that the large experience store in Chongqing is also actively preparing for it. Currently, it is initially located in Nan'an District, with a planned area of ​​20,000 square meters, which will be four times that of the current Huangniu shop. In addition to opening the main store in the main city, the unified plan is to radiate to the second and third-tier cities in Chongqing next year, and open several small stores to facilitate the surrounding citizens to experience the purchase. "Being bigger, stronger, and deeper is a strategy for unified development." Lu Gang said.