Packaging, love or hate you? (2)

At present, there is a kind of "golden moon cake" in society. Such moon cakes have already deviated from the nature of consumption, deviated from the basic consumer demand for the masses, is to find ways to make ordinary moon cakes into high-end gifts. Where does the moon cake go? The variety of food packaging is really dazzling. A 1.8 litre liquor with a price of 2060 yuan is named “Double Dragons Beads”. The bottle is a transparent cylindrical glass bottle. The bottle body is placed sideways. Inside, there is also a transparent crystal dragon with two playing beads. . The bottle box is three times as large as a wine bottle, and there is also a golden wine rack to hold the bottle. The tea leaves in the gift box are also very luxurious. A premium tea with a price of 540 yuan and a net weight of about 700 grams. Outside is an antique square wooden box dotted with copper handles. Open wooden box, inside are six small box wood boxes, also have brass ring embellishment. Then open the door of the small wooden box to see a few bags of tea wrapped in plastic bags. Liquor, which had a market price of around 100 yuan, rose to 280 yuan after it was put into a lockbox. The price of 850 wine containing 300 yuan worth of jade, etc. is not exhaustive. Then we can't help asking who would buy such a packaged wine? What to buy?

At the same time, China's packaging industry has grown at an average annual rate of more than 18%, and has the largest potential in the packaging industry in all countries of the world. In 2006, the total output value of China's packaging industry was close to 600 billion yuan. With regard to packaging printing, it accounts for 48% of the total output value of the entire printing industry, ranking first among all printing projects. It has to be said that over-packaging also brings huge profits to the packaging and printing industry. Every year, the profits brought about by excessive packaging also “live” many factories and bring the economy to life. The 17% tax rate has also made packaging and printing another "taxpayer" in China.

At the same time, exquisite packaging also makes some prints rise to "artwork." The "artwork" mentioned here is not just over-packaging. Because nowadays, the "artwork" is mainly based on novelty, with novel shapes, novel ideas, novel designs, and novel materials. There are still examples of wine bottles to be used here—some people nowadays play in different collections where people collect wine bottles. In particular, some porcelain bottles have a variety of shapes and colors. They are also very ornamental. Liquor bottle is a special kind of handicrafts. It integrates wine art, wine history, pottery, archaeology, cultural relics, painting, calligraphy, poetry, sculpture, folk custom, etiquette, medicine and scenic spots. For example, the old wine-named wine bottle has a “汾” character in its main position, which is integrated with the seal “wine”. The bottle is equipped with a miniature version of “Thousand Poems”, which is full of interest and exudes rich traditional culture. Shows the magical charm of the ancient oriental culture; "Dream wine" wine bottle, red, black two colors, style simple and dignified yet elegant and luxurious, smooth and exquisite wine bottle texture, like the bell like the bell, with considerable art Appreciate the value, so that there are "not drunk in wine, first drunk in the device," the praise; "Journey to the West" character bottle set of 5, unique shape, is a group of lifelike small porcelain people: hands clasped closed eyes chanting It is Don Juan, and the sky is covered by the Monkey King. The fat pigtail is the pig and the honest and honest sand monk is holding a white dragon horse. The liquor bottle of the “drinker” in Hunan Province. The shape is a sackcloth bag, a red string tied sack, plain rough, very chic, which is designed by Mr. Huang Yongyu, a well-known painter of the Tujia nationality. It has Huang Yongyu's “Drunken Figure” on the packaging, and also has a wine poem. : "Drunkers drink alcoholic drinks. Thousands of cups will not be drunk. Drunkards will come out of Xiangxi, and they will tell thousands of miles." Visible packaging is sometimes more than just a carrier and sometimes a culture.

Novelty packaging is now particularly used in the children's field. Such as different shapes of stationery, beautifully packaged food. Although these simple packaging costs are not high, the style is beautiful and new, but it increases the added value of the product, it really is "unlimited creativity." However, people often say: “The best money for women and children in the world” can be seen as a way to increase the added value of products. Children do not need art but they need creativity. Adults need beauty appreciation. Therefore, we can see that everyone in the packaging art needs and appreciates it. However, how to control "excessive packaging" and "exquisite packaging" is the most important issue we should consider.

"Excessive packaging" brings a certain reversal to people's production and life. Some people even "exquisite packaging" is also like "calling people across the street." In fact, we should treat these two products differently. Because "over-packaging" brings us waste, pollution and corruption. And "exquisite packaging" brings the enjoyment of art and visual appreciation, which is a kind of beautiful experience. What is the biggest difference between them?

I think the key to the key is the degree of packaging. First: There is no need to sell the goods on top of 2 floors. Many packages are multi-layered, ranging from three or four layers to five or six layers. Not only does it cause serious waste and pollution, but it also adds value to the product for no reason! Second, the bonus items in the package can save the province. The overwhelming majority of "excessive packaging" has gifts, and the value of gifts is much higher than the value of the goods themselves. If the gifts are crystal, jade, gold, etc., this increases the value of the entire product and provides nourishment for corruption in disguised form. Third, the packaging itself eliminates rare materials. Such as using rosewood, gold, crystal, etc. to create the packaging, the waste caused by the needless to say, its value is not Fei! It also provides a way for bribery and bribery.

Modest packaging has also attracted the attention of some people. The first large-scale discussion of commodity packaging in China began in the late 1980s and early 1990s. At the time, the popular arguments for Chinese goods were: first-class products, second-class packaging, and third-class prices. Insufficient packaging leads to low prices for quality products and affects exports. The final point of view is unified: learning from foreign packaging experience and increasing the price of goods. According to Che Xiangxiang, deputy secretary-general of the China Packaging Federation, packaging is divided into moderate packaging, over-packaging, and lack of packaging, and packaging should be appropriately moderated. “Appropriate packaging avoids deterioration and deterioration of the goods, beautifies and protects the goods, and saves resources.” However, the reality is that we have learned to over-pack, but we have not learned to properly pack people. According to the latest statistics from the Ministry of Commerce, nearly 24 billion U.S. dollars worth of export goods are affected each year due to lack of packaging requirements. A considerable portion of this is due to the fact that packaging does not meet the requirements of the green. The main content of the green requirement is moderate packaging, and the material meets environmental protection indicators. Some experts pointed out that the over-packaging "prosperity" is due to some people's recognition of luxury and the public's concept of green consumption has not yet been established. Some manufacturers and service providers have obtained the greatest benefit, leading to over-packaging this suspected commercial fraud. The emergence of behavior. Professor Zhang Lei, the director of the packaging engineering department of Tianjin University of Science and Technology, believes that the reasons for excessive packaging, apart from the need to improve the interests of all parties and the public, need to be improved. Another major cause is the lack of professional skills and talents in the packaging field.

It seems that our problems have become clear. We should not wrap our love or hate, but what kind of packaging should we hate? It is true that we all know that we love "extra packaging" and hate "excessive packaging." It is the responsibility of everyone in our society to make our packaging industry healthy and green.