Mrs. Meyers's product packaging gives a simple, intimate feeling and embodies the effectiveness of herbs and flowers. This design is due to Mrs. Thelma Meyers being inspired by rural life in Iowa.
The brand is named after its founder, Mrs. Meyers. “Meyers Clean Day†specializes in selling a series of simple and practical household cleaning products. These products are simple in formulation and have a single fragrance. They are used to cherish the memory of a woman’s extraordinary value. On a farm in Huazhou, there are 9 children raised.
The brand has always been committed to producing cleaning products. Because cleaning products are a necessity for the family, this is an important task, but keeping the family clean is also easy, as long as you “move your feet, take effort, and use the right cleanser.â€
The company believes that it is useful to spend a lot of thought on packaging. Because the appearance of the product is the most authoritative spokesperson. A detailed introduction, a bright label with a scent, and the appearance of a bottle are the keys to pleasing the consumer (for a brand, the wrapping paper used in the packaging is worth the effort).
This is not to say that there are no twists and turns on the development of brand packaging. The initial packaging design had a problem. After the lid was removed, it was difficult to cover it. The company then commissioned the supplier to customize it. But when Sharon Werner, the manager of the design company Minnesota, saw a bottle manufacturer's "push-type" cap solution, she told others that you were all wrong. This is the ideal package.
She decided to design a new bottle similar to a traditional bottle (a typical vinegar bottle), she said, but with a larger handle, a more comfortable grip, a larger mouth, and a tighter bond with the bottle cap. "This is the ideal bottle for Mrs. Meyers," she explained. "Although it was only a bottle, it was very humanized."
The product advertising method is also very user-friendly. "Mrs.Meyers" has done a lot of work for retailers, such as Whole Foods and Ace Hardware, successfully placing all of the brand's products as a whole on the shelves of these sales venues. Forward-thinking distributors attach great importance to this approach, calling it a “brand group strategy,†but the brand has a clearer motivation to adopt this approach. It conveys the idea that you can use all products of a single fragrance type. Clean the entire family. At present, the brand is very popular in the Midwestern United States.
No matter how "Mrs. Meyers" explains the formula, the green ingredients and the recyclable packaging - in short, whether or not to follow fashion and make everything meet environmental standards is simple, Werner replied. "This has nothing to do with the trend. It is the road to world development," she said. "It is also the expectations of Mrs. Meyers."
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