According to the international market research and research institutions, small gifts in the marketing chain have become the core of “four or two strugglesâ€, and small gifts have played an invaluable role in marketing activities and product promotion. However, in a highly competitive market environment. How to stand out from the competition? How to let the audience understand the corporate culture? This is a problem that every enterprise market person has been upset about.
          High-quality products are inseparable from the overall packaging and marketing skills. There are many techniques and methods for gifting business gifts. Whether it is enough to impress people with new ideas and to represent the company's unique brand image through gifts is the key. The good gift website ( ) has been based on the gift industry for many years, and is committed to research and development of business promotional gifts suitable for the characteristics of the company. It has pioneered the customization of corporate gifts and abandoned the “copy†form of a product for many years. Successfully developed and produced a number of business gifts with corporate characteristics and individuality for well-known enterprises at home and abroad such as Sina.com, LIVE’S , French Servier Pharmaceuticals, Huiyuan Juice, Crystal Stone Digital Technology. The Good Gifts website () summarizes the six secrets of giving away business gifts in years of practice:
1. Unique and innovative gifts are most popular: the same business gift is only a waste of money, and can not achieve any publicity effect. Gifts that meet the corporate ethos can be accepted and loved by the audience, and become the Chu in many other types of products. A few yuan of gifts are the same as tens of dollars and hundreds of dollars of gifts, as long as they can meet the needs of users with the same market value. A practical gift of a few dollars is better than a high-end gift that can only be seen.
2, environmentally friendly gift packaging highlights the corporate brand image: in the modern society where resources are scarce, large enterprises have a forward-looking vision. Reducing pollution and paying attention to environmental protection are the social responsibilities of enterprises. It is recommended to start from small places to use materials that are difficult to recycle as little as possible.
3, gifts should be easy to carry: large gifts, although the style is extraordinary, but the gift process is always troublesome. It is difficult to transport, increase the cost of packaging, and it is not convenient to carry and give away. Exquisite products and concise packaging are the key to good gifts.
4, the success of the gift details theory: modern people's requirements for quality are getting higher and higher, gifts are often closely related to corporate image and product quality. Therefore, the side effects of any small detail can not be ignored on the gift. Whether your gift materials can withstand long-term use, whether the packaging is defective, whether the corporate logo is printed clearly, and whether the gift craft is flawed. This is the detail that a gift should pay attention to before giving it. It is also mentioned here that since electronic products tend to be expensive and have a small amount of addition, the components are very fragile and easily cause wear and tear. Therefore, reliable manufacturers or well-known brands should be selected.
5, gift gifts in line with the season: "the icing on the cake, the charcoal in the snow" is the gift can achieve the best expected results in business activities. Being able to present gifts in accordance with different seasons highlights the humanistic care of the company and has a strong human touch.
6. What you can't do is only unexpected: boldly use your imagination and combine the brand characteristics of the company to create a gift that is different from the future. Don't forget that everyone has a childlike heart. Modern people are under different working pressures, and gifts that ease and create a relaxed atmosphere are becoming more and more popular. Perhaps a cute plush product is a favorite gift for people from a few to a few years old. It also makes the life more humorous and relaxed while satisfying the childlike heart.
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