Improve the advantages of digital printing and printing methods

Speaking from the dispute over the advantages of digital printing

Mr. Kang Minjia in the "When Digital Printing Can Be Popular - Writing in the capital of the first "Aijiang" digital printing machine installation" article that "at present, depending on the use of equipment brands and models, Beijing's digital printing The advantage range of printing (compared with offset printing) is only between 300 and 500 printing, and the digital printing industry should have a strong competitive advantage that cannot be revealed.” The implication is that compared with offset printing, Beijing digital printing The dominant print range may range from 300 to 500 impressions. Kang Weiyi, who is engaged in the digital printing business, believes that the company cannot do anything in practice. According to Lu Weidong, Kang Wenweiyi's “print volume advantage” is printed at 30 in color, and black and white is 100. So, where are the ways to improve the benefits of digital printing?

Dr. Mark Fleming Uses Demand Curve Theory to Increase Print Volume

In 1994, Indigo and Xeikon launched a color digital printing system with an ambitious desire to capture the color on-demand printing market with monochrome digital printing. It is even estimated that within a short period of time, it will be able to compete with traditional printing within 5,000 prints. It is known that prices were traditional at the time. 30 times of printing, the market failure. The fiasco of Indigo and Xeikon also revealed the real problem of price bottlenecks. So far, the price is still a big bottleneck. Dr. Mark Fleming, a US publishing and printing expert, found a moderate solution to the problem. He thinks DemandCurve can be used to describe the relationship between consumption and price and to estimate sales. Market analysis and production planning are also very useful. He believes that the price of digital printing can only be expanded if it finds its “critical point” price compared with the traditional printing at a low price. The critical point for digital color printing is 5 cents per page. His view later in the XEROX with 5 cents as the cost target for the launch of DocuColoriGen3 directly led to the price cuts of major manufacturers and was confirmed. The progress of monochrome digital printing has been relatively smooth. At present, it has almost replaced the traditional printing of short prints. At present, digital color printing has begun to reduce prices.

Obviously, in this regard, the promotion of equipment suppliers is very important.

Virtuous market environment can give birth to reasonable digital printing advantages

At present, China's digital printing market is still immature, resulting in either equipment or products, their prices are not close to its value! On the one hand, people think that the price of digital printing is too high; on the other hand, there are a lot of vicious competition in the industry. In October last year, when Lu Weidong was interviewed by the author, he once said that the price of the digital printing market in 2005 was 20% lower than that of 2004 as a whole. According to his own observations, he also cited prices of A3 color printing in different periods in Shanghai and Beijing to prove: Shanghai market 2005.1-2005.6 is 2 yuan/print; in 2004, it is 2.5-3 yuan/print; in 2003, It is 3 yuan/print. The Beijing market is between RMB 2-2.5/in between 2005.1-2005.6. In fact, on the Chifeng Road where Tongji University was located in Shanghai, there was already a vicious phenomenon of using the DC8000 digital press A3 to beat 1.5 yuan/card, and Beijing even had a phenomenon of 1.6 yuan/card. It should be said that any industry focusing on price warfare can only be said to be immature, and only when the price is infinitely close to the value can it be stopped. This is the law of commerce.

Many netizens also stated that the price of digital printing is now chaotic. You are lower and you are lower. The business is getting worse and worse. Even some netizens hope that they can form a unified price for the coalition. Do not engage in price wars. Quality.

In fact, precisely because the “quality” of the digital printing industry has not yet emerged, such an irrational environment will certainly leave people in a quandary. Then, a reasonable price will give rise to a reasonable advantage in digital printing. (Note: Offset comparison). In response to this phenomenon, industry associations, companies, and the media must stand up and stop the spread of vicious competition with practical actions.

Reprinted from: Printed Packaging