Integrate international and domestic advanced technology resources to lay a solid foundation for innovation
The Internet age is an era of highly integrated and integrated resources. It is not enough for POS manufacturers to produce innovative, high-quality products based on their own strength. The POS machine seems to be simple. In fact, it requires a variety of technologies to be produced, including chip technology, software technology, identification technology, positioning technology, technical means to support multiple payments, etc., so it is necessary to cooperate with leading companies in various technical fields. Get extensive technical support. To this end, EasyJet has established partnerships with some internationally renowned companies, as well as leading companies in certain domestic technical fields, and has established a comprehensive strategic partnership with Intel Corporation. Its chip technology ranks among the world's leading, easy. Is working on building its POS-based application based on its underlying chip technology; establishing a deep strategic partnership with Microsoft, Microsoft released window10, a very experiential intelligent software operating environment that will serve the future of EasyJet The application of mobile POS products provides a good operating platform; it has established deep cooperation with Lenovo in product quality assurance and innovation system, and at the same time cooperates with well-known domestic software vendors such as Fuji Rongtong and Haiding. relationship.
Put the user experience first, create a modular product
After integrating various technologies, Aojia emphasizes putting the user experience first, creating a better experience, more convenient and more efficient products. The design of the Aijia i100 is integrated, and the cashier is operating the machine. The work efficiency will be higher than that of the non-integrated machine. In addition, it is easy to disassemble. The main unit drawer design, the parts can be separately removed and repaired, which is very easy to maintain. This modular design also makes the product meet different users or different. For the needs of industry users, if the user does not have a high demand for a certain component on the product, the user only needs to remove the unnecessary part to retain the required part, which also saves the use cost.
In addition, the appearance of Aojia's products is very beautiful and fashionable, and the touch function of the second screen (ie, the screen for consumers) is realized, which can bring more experience to consumers. "Now the physical store attaches great importance to the experience, and the POS machine should also be The physical store can bring excellent experience to consumers.†First of all, the Austrian family will make the appearance of the POS machine perfect by the designer's attitude, which will make the store image appear as high-grade. Secondly, the physical store can also pass the first The second screen provides information push to consumers, realizes the interaction between consumers and physical stores, and brings better experience to consumers. More importantly, Aojia i100 products realize multi-screen display and can support three screens at the same time.
Subverting POS products with Internet thinking, triggering a new round of technological change
When it comes to the future development of the POS industry and the future direction of product development, the first point is that the Internet environment, in the Internet environment, must use Internet thinking to think about problems, Internet thinking is cross-border. In the Internet environment, the boundaries between different industries are opened, and people in various industries are not limited to the industry, but also to other industries. Therefore, the thinking team of the Austrian team is not limited to POS machines, but also researches a variety of technologies and fields.
Aojia is now very concerned about the development of identification technology, such as automatic identification technology. If the automatic identification of the type, type and weight of the goods is realized, then the consumer can select the item to pay for the goods. There is also a voice recognition technology that recognizes the conversation between the consumer and the cashier and directly enters the operating system for trading. After the dialogue is entered into the system, it is automatically converted into the product identified by the program. The development of these technologies is likely to bring about a transformative experience, and the Austrian family is studying these technologies and trying to bring them to life.
For the payment security issue that the public is more concerned about, the key to solving the security problem is the continuous improvement and innovation of technology. It also mentions a concept of “payment security channel platformâ€. This concept is similar to WiFi, WiFi is invisible, but it achieves the interaction between people. The same payment process can also be on a secure payment channel platform where all data transfer and interaction is secure and can be built in a store, a mall, or an area. So in the future, it is possible to build a platform like Ali and WeChat.
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