The rookie Jingdong Suning is in the dry but express carton recycling said and do two things?

"Hello, your delivery has arrived."

"Little brother waited a moment, I picked up a few of your cardboard boxes, and you helped retrieve it."

"Excuse me, we don't have this service."

This is a real experience that has recently occurred to reporters. At that time, my heart was very strange: When did the changes occur, how could I not know, and what would be a good carton recycling? The news of the manuscript I personally wrote was just so shameful.

Recycling cartons into green courier action sustainability is a problem?
Since many years ago, we have enjoyed the recycling of cartons from No. 1 shop and in recent years, e-commerce platforms such as Tmall, Jingdong and Suning have launched cartons recycling services in response to green logistics. It seems that express cartons recycling has become a commonplace and normal behavior.

Carton recycling activities at No. 1 shop should be the earliest in the industry. In 2014, users were encouraged to participate in “carton recycling” in the form of redeemable reward points for goods, and a carton box was recycled to receive points.

Since 2015, Suning has carried out cartons recycling activities in more than 100 cities across the country. Suning has claimed to have been providing uninterrupted service for two years. As of the end of 2016, it has recovered more than 2 million cartons and saved 1.6 million yuan annually.

The rookie Jingdong Suning is in the dry but express carton recycling said and do two things?

(Suning launches "Enjoy Suning Environmental Protection Bank" waste packaging recycling)

In August 2016, the rookie also explicitly launched the cartons recycling project. The first station was the Tmall supermarket. The coverage included ten major cities such as Beijing, Shanghai, Guangzhou and Tianjin. Since then, there has been no voice of stopping the service.

Jingdong's carton recycling is close to the launch of the rookie. It was launched in September 2016. It is first trialed in three cities: North, Shanghai, and Guangzhou. Consumers can voluntarily submit Jingdong cartons to JD’s delivery staff for recycling. However, in fact, it was learned that this activity was interrupted. In March this year, JD.com relaunched a carton recycling program and expanded the promotion of the pilot cities to four of the northbound Guangzhou Guangshen, and all carton boxes can be donated back to the user's account. .

However, including the request of the Cat Express Courier to recycle cardboard boxes, the reporter had also previously asked the other couriers of Jingdong and Cat Chao several times, but the answers received were particularly consistent: Sorry, we do not have this service.

Even the reporter consulted the cat customer service, and the customer service also said with certainty that it had not received the relevant notice and did not have the service.

However, when reporters sought confirmation from rookie and JD.com and other relevant personnel, the relevant parties stated that this activity is still ongoing and advancing, and there is no deadline.

The rookie side claimed that the service was not provided by the cat, but was responsible for the logistics. Therefore, Cat Super Service did not understand the situation. The courier brother may not be able to recover because of the pressure, it is recommended to put in the adjacent station, courier counter, to the courier more recovery time.

JD.com also stated that it may happen that the courier or courier who did not understand the policy sent too much pressure to provide services.

However, whether it is a personal special case or an objective factor in the pressure of express delivery business, from the point of view of repeatedly requesting the recovery of cartons to hit the wall, or from the reaction of the online shopping people around them, or Suning’s announcement of 2 million cartons for 2 years, The equivalent of one-day shipping order quantity recovery results, the implementation of online shopping express carton recycling is indeed a problem.

Recycling business is not excusable for the implementation of the assessment of the courier?
According to Jingdong's understanding, the exchange of recycled cardboard boxes for Jingdong's passage has never been closed. However, taking into account the courier delivery pressure and the difficulty of recycling, recycling cartons is not in the KPI assessment.

This means that even if there is no recycling of a carton, there will be no penalty, and there will be no reward for recycling. In this case, the courier is unwilling to remind consumers to waste cardboard boxes, even to complete the business within the assessment. Denying this service is extenuating.

In addition to the pressure on the courier brother's own business, the recycling work affects its work efficiency, as well as the issue of operational norms.

An industry expert explained to the reporter that now the delivery vehicles of the express brother are mainly tricycles. The space capacity is not large. Where does the cartons to be returned to? How to return? How to deal with the follow-up delivery? The most important thing is that the middle is stolen or wet in bad weather. Does the courier take responsibility? This series of problems has plagued the reverse logistics of the entire carton recycling, so it is difficult to implement.

Is recovery cost and risk high as the biggest obstacle is better to buy new ones?
But in the final analysis, the reason is cost. When recycling is more expensive than buying new ones, how can you pursue the company's implementation problems?

It is understood that the 1st store that once carried out the earliest delivery of express carton recycling will give the courier a 0.5-1 yuan subsidy for a carton, as well as the consumer's point subsidy costs. Then the carton reverse logistics will also have transportation costs, storage, and disinfection. Special care costs.

However, according to the market price, the length, breadth and height of the carton are respectively 26, 15 and 18 centimeters. The selling price is only between 1.4 and 2 yuan. After such a calculation, is the enterprise's enthusiasm not lost?

In addition to the actual recovery costs, there are risk costs for recycling cartons. Expressive expert Cai Weiyang once told reporters that the current e-commerce platform is from the procurement of cartons to order packing and storage. The entire process is standardized. Once the recycled cartons are cut in, this process is inevitable. Order will break.

Even more worrying about the company may be the risk arising from this, because recycling will inevitably involve disinfection and safety. “Recycling disinfection is not the strength of e-commerce companies. Once consumers have problems, who should be responsible? The country does not have corresponding policies and regulations. Businesses are concerned about risks and costs and feel that they are better off using new ones."

The development of new types of packaging materials or the way out of the carton recycling industry directly from the perspective of the carton recycling process will be delayed.

However, the actual problems are very serious. In 2016, the “Status and Trend Report on Green Packaging Development in China's Express Industry” published by the State Post Bureau showed that in 2015, 8.868 billion plastic bags, 3.105 billion envelopes, 9.922 billion packaging boxes and tapes were consumed. There are 16.985 billion meters of internal buffers and 2.977 billion internal buffers. Last year, China's express order volume rose by more than 40%, resulting in a total of 31.3 billion orders. According to this trend, express delivery and environmental protection cannot be delayed.

This has to mention the recycling of these packaging materials, the most easy to use is the carton, and plastic bags, tape, foam fillers compared to the carton material, the recovery rate is too low. They are usually sent to waste disposal plants for incineration or landfill. The result of this is that they directly pollute soil air.

Because of the influence of these materials, it is very easy to cause excessive heavy metals and toxic organics in the courier box. This is one of the reasons why cartons are difficult to recycle and hard to use.

Therefore, some business people told reporters that many express companies are now focusing on environmental protection and development of new materials, BES told reporters that they are currently promoting the use of environmentally friendly express package, as far as possible to reduce resource waste, and through Reuse of packaging materials reduces total usage.

Perhaps with the development of environmental protection research, most of the future packaging materials and cartons can be directly sent to the paper recycling companies, so that the pressure on carton recycling can be greatly reduced.

Information Processing: Carton Street

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