Sports Industry Attracts Capital Inflow From Commercial Giants Date:2015-11-26 14:28
After experiencing the waning of the stock market value of more than 100 billion U.S. dollars in the past ten months, the title of Alibaba Group’s largest Internet company in Asia has been attributed to Tencent. Many industry insiders believe that under the circumstances that sales revenue is significantly lower than expected, Ma Yun will use the right opportunity to occupy the market by lowering the value of the investment cost of the sports industry. This is a wise move in the future.
Tencent spent US$500 million to monopolize the NBA’s Webcast copyright in China for the next five years, to Wanda Group’s US$650 million acquisition of US World Ironman, and in the past year, a number of Chinese commercial giants have injected huge amounts of capital into the sports industry. The booming investment landscape has shown great vitality. In the last week, the establishment of Alibaba Sports Group ignited the explosion of public opinion for this wave.
However, despite the injection of Sina's investment in the sports industry for many years, but with the main resources such as the copyright of the already scarce events being gradually divided, the operating space of Ali Sports with sports IP as the core is also becoming increasingly narrow, and this is also positive. It is a vivid microcosm of the prospect of China's sports industry.
Demand is in need of capital inflows
In the sports development plan announced by the State Council last year, by 2025, the scale of China's sports industry is expected to reach 5 trillion yuan. Hu Lijun, a researcher at the State Sports General Administration’s Institute of Science and Technology, said that this figure was derived from relevant data in 2012. At that time, the Chinese sports industry had not yet exhibited such a development trend and was somewhat conservative, but it was enough to explain the amazing potential of this market. .
On the other hand, according to data from China Finance Network, the proportion of GDP in the US sports industry has reached 3%, while China's share is only 0.6%, and the per capita sports output value is only one-fortieth of the former. Still in its infancy, but in a period of rapid development, in Hu Lijun's view, the source of the gap is not the field of manufacturing and sales of sports products, but is centered on the core aspects of the competition.
As early as two years ago, "Guangming Daily" once wrote that the gap between the ornamental consumption and the substantive consumption of the masses in our country is too large compared with the sports powers in Europe and America. Even now, such structural weaknesses still exist, and have also become obstacles to the further development of China's sports industry. This is exactly the investment direction of business giants such as Wang Jianlin, Xu Jiayin and Ma Yun.
Judging from past cases, many of these large-scale initiatives have obvious results. Since Evergrande's march into the Super League, the rise of Guangzhou Evergrande has been self-evident in its role of reversing and propagating the Chinese football image; Wanda has purchased La Liga, including La Liga, and shares in the Swiss Infront Group, which not only boosted the Chinese sports industry. The expansion of the territory has also further accelerated the exchange and cooperation in the sports field at home and abroad. These investment behaviors have helped boost the Chinese sports industry, and have helped the public image, government public relations, and economic benefits of these companies. As the "Guangzhou Daily" pointed out, compared with the past, the development environment of the domestic sports industry has been greatly improved.
Limited operating space into development difficulties
The day after Alibaba Sports was established, Alibaba Group's repeatedly falling share price finally greeted the good, and the Dow Jones Industrial Average bucked the trend and rose by 5.14%. This change undoubtedly reflects the market's optimism for Ali Sports, but will the reality develop as the outside world expects?
According to Zhang Qing, an expert in the sports industry, due to the lack of marketization of top-level design, the value of most sports leagues such as CBA still cannot be reflected, nor is it the best choice for investment. The Evergrande Women's Volleyball Team that returned to the system is the best example. This means that for companies such as the Alibaba Group that are dedicated to the core of the sports industry, the competition for competition in the event is the basis for building competitiveness. According to the "New Financial Observer" report, Alibaba Sports executives have set their goals to form an integrated industry ecosystem that runs through competitions, copyrights, media, business development, and ticketing. This is still the old road to embark on.
In the local Chinese market, where the game's copyright resources are scarce, the space left for Ali Sports is far less than people think. Titanium media pointed out that in the Super League, Serie A copyright firmly in the hands of LeTV, La Liga in the next five years, all media copyrights are attributed to PPTV, Tencent control of the NBA's live broadcast network, just because of Sina Sports Capital injection and have a year Premier League Ali Sports, who has network broadcasting rights, has no advantage in top-level event resources.
Of course, this signing may be just a stone throwing move for Ali Sports to lay out the sports market, and the NCAA regular season landing in Shanghai may also set off an unexpected wave. However, it goes without saying that even if Alibaba Group’s companies with abundant channel resources and capital chain cannot explore effective business models in the short term, subsequent investors in the Chinese sports market will inevitably encounter similar problems. .
For the well-funded Ali Sports, the high prices of event resources will not cause too much hindrance, but the investment channels do have certain losses. Shortly after the official establishment, Ali Sports and the United States Pac-12 Union reached a strategic cooperation Intention to introduce the NCAA basketball league regular season to China. However, for Chinese fans, the appeal of the NCAA basketball and its 35-second long attack time will undoubtedly require question marks.
After experiencing the waning of the stock market value of more than 100 billion U.S. dollars in the past ten months, the title of Alibaba Group’s largest Internet company in Asia has been attributed to Tencent. Many industry insiders believe that under the circumstances that sales revenue is significantly lower than expected, Ma Yun will use the right opportunity to occupy the market by lowering the value of the investment cost of the sports industry. This is a wise move in the future.
Tencent spent US$500 million to monopolize the NBA’s Webcast copyright in China for the next five years, to Wanda Group’s US$650 million acquisition of US World Ironman, and in the past year, a number of Chinese commercial giants have injected huge amounts of capital into the sports industry. The booming investment landscape has shown great vitality. In the last week, the establishment of Alibaba Sports Group ignited the explosion of public opinion for this wave.
However, despite the injection of Sina's investment in the sports industry for many years, but with the main resources such as the copyright of the already scarce events being gradually divided, the operating space of Ali Sports with sports IP as the core is also becoming increasingly narrow, and this is also positive. It is a vivid microcosm of the prospect of China's sports industry.
Demand is in need of capital inflows
In the sports development plan announced by the State Council last year, by 2025, the scale of China's sports industry is expected to reach 5 trillion yuan. Hu Lijun, a researcher at the State Sports General Administration’s Institute of Science and Technology, said that this figure was derived from relevant data in 2012. At that time, the Chinese sports industry had not yet exhibited such a development trend and was somewhat conservative, but it was enough to explain the amazing potential of this market. .
On the other hand, according to data from China Finance Network, the proportion of GDP in the US sports industry has reached 3%, while China's share is only 0.6%, and the per capita sports output value is only one-fortieth of the former. Still in its infancy, but in a period of rapid development, in Hu Lijun's view, the source of the gap is not the field of manufacturing and sales of sports products, but is centered on the core aspects of the competition.
As early as two years ago, "Guangming Daily" once wrote that the gap between the ornamental consumption and the substantive consumption of the masses in our country is too large compared with the sports powers in Europe and America. Even now, such structural weaknesses still exist, and have also become obstacles to the further development of China's sports industry. This is exactly the investment direction of business giants such as Wang Jianlin, Xu Jiayin and Ma Yun.
Judging from past cases, many of these large-scale initiatives have obvious results. Since Evergrande's march into the Super League, the rise of Guangzhou Evergrande has been self-evident in its role of reversing and propagating the Chinese football image; Wanda has purchased La Liga, including La Liga, and shares in the Swiss Infront Group, which not only boosted the Chinese sports industry. The expansion of the territory has also further accelerated the exchange and cooperation in the sports field at home and abroad. These investment behaviors have helped boost the Chinese sports industry, and have helped the public image, government public relations, and economic benefits of these companies. As the "Guangzhou Daily" pointed out, compared with the past, the development environment of the domestic sports industry has been greatly improved.
Limited operating space into development difficulties
The day after Alibaba Sports was established, Alibaba Group's repeatedly falling share price finally greeted the good, and the Dow Jones Industrial Average bucked the trend and rose by 5.14%. This change undoubtedly reflects the market's optimism for Ali Sports, but will the reality develop as the outside world expects?
According to Zhang Qing, an expert in the sports industry, due to the lack of marketization of top-level design, the value of most sports leagues such as CBA still cannot be reflected, nor is it the best choice for investment. The Evergrande Women's Volleyball Team that returned to the system is the best example. This means that for companies such as the Alibaba Group that are dedicated to the core of the sports industry, the competition for competition in the event is the basis for building competitiveness. According to the "New Financial Observer" report, Alibaba Sports executives have set their goals to form an integrated industry ecosystem that runs through competitions, copyrights, media, business development, and ticketing. This is still the old road to embark on.
In the local Chinese market, where the game's copyright resources are scarce, the space left for Ali Sports is far less than people think. Titanium media pointed out that in the Super League, Serie A copyright firmly in the hands of LeTV, La Liga in the next five years, all media copyrights are attributed to PPTV, Tencent control of the NBA's live broadcast network, just because of Sina Sports Capital injection and have a year Premier League Ali Sports, who has network broadcasting rights, has no advantage in top-level event resources.
Of course, this signing may be just a stone throwing move for Ali Sports to lay out the sports market, and the NCAA regular season landing in Shanghai may also set off an unexpected wave. However, it goes without saying that even if Alibaba Group’s companies with abundant channel resources and capital chain cannot explore effective business models in the short term, subsequent investors in the Chinese sports market will inevitably encounter similar problems. .
For the well-funded Ali Sports, the high prices of event resources will not cause too much hindrance, but the investment channels do have certain losses. Shortly after the official establishment, Ali Sports and the United States Pac-12 Union reached a strategic cooperation Intention to introduce the NCAA basketball league regular season to China. However, for Chinese fans, the appeal of the NCAA basketball and its 35-second long attack time will undoubtedly require question marks.
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