Introduction: In some areas of wide format printing, there is a "tipping point". For the printing of rigid materials, the traditional method is to print the graphic on paper or similar flexible material, and then cover the printed paper on the surface of the rigid material.
However, since the advent of flatbed inkjet printers, people have been able to print graphics directly on rigid substrates. However, if you don't have enough business to buy a flatbed inkjet printer for $100,000, it's better to use a traditional method to make it more economical.
So, how many prints can be printed economically with a flatbed inkjet printer? Find out the "critical point". The same is true for label printing. Is the label printed on the paper first on the paper tray? Or print labels directly on the carton? Which method is more economical? Where is the tipping point?
Mark Swanzy, Xanté's operations officer, believes that people certainly want to print directly on the box. In the past, it was often time to print labels and paste them on the box, which was time consuming and labor intensive.
In particular, if the four sides of the box require a label, four labels must be printed and attached to the four surfaces of the box. Xanté has introduced the Memjet technology-based Excelagraphix 4200P platform inkjet printer, which is specifically designed for the corrugated carton short-run digital printing market. The machine has a print length of 8 feet and a width of 42 inches. It can print heavy-duty corrugated cardboard and foam boards with a thickness of 0.625 inches, and print at 12 inches/second at a resolution of 1600 dpi x 800 dpi.
The use of digital presses to print short-form cartons over the past 20 years has seen an increasing demand for short-cut carton printing. From a technical point of view, printing 500, 250 or even one carton can be achieved, but the cost will become very high if the number is too small.
Swanzy said: "If you tell the carton manufacturer that you want to print 250 cartons, they will be too few, they will tell you that it takes 3 weeks to deliver, and the printing fee for each carton is $15." Now with Excelagraphix4200P, commercial printers can also enter the field of packaging and printing without having to buy a flexo press, which can be used to print short-cut cartons.
The increase in short-run activities has driven the digital printing label and packaging printing market. Today, we are constantly introducing different types of packaging, reducing inventory and brand-name companies to carry out one-to-one marketing. Various factors have made the number of printed products shorter and shorter. Printing presses provide opportunities for printing labels and product packaging.
Xeikon has introduced a range of digital printing solutions for labels and packaging. The Xeikon 3000 series of toner digital presses are available in five models designed for folding cartons and label printing, making them ideal for custom cartons and individual cartons.
Xerox also offers automatic packaging solutions with integrated iGen4 and iGen150 digital presses for inline printing, glazing and die cutting.
EFI's Jetrion is a roll-to-roll LED-curable inkjet printer designed for printing a wide range of labels. EFI believes that its HS100 also provides a market opportunity for corrugated printing, which is a 3.2-meter wide UV inkjet printer for the corrugated printing market.
Hewlett-Packard also announced the entry into the corrugated packaging printing market with a high-speed inkjet corrugated printing solution based on its T400Simplex color digital press. At last year's GraphExpo show, HP also announced with KBA that it is collaborating on the development of high-speed roll-to-roll thermal inkjet solutions for the high-volume corrugated packaging printing market.
Fujifilm's Graphium is a flexo/digital label hybrid press that is said to eliminate the limitations of inkjet printers, such as incompatibility of substrates, preprinting or post-printing of substrates that need to be coated. Problems, etc., can help traditional flexo label printers and commercial printers expand the short label printing market.
Developing potential markets helps success Swanzy believes that both label printing and corrugated printing are opportunities for commercial printers and wide-format printers. Because they already have a lot of professional experience, they understand printing and know how to print in four colors. They know how to print high quality prints.
Xanté's wide-format inkjet printers cost only $110,000, so commercial printers can enter the packaging and printing market and expand into new businesses without spending a huge investment.
If you have previously printed business cards, letterheads, logos and wide-format prints, you can ask your customers: "Do you want to print labels?" You can also go to the potential corrugated carton printing market. If you can do a little market research, it will be very helpful to you.
Another area of ​​development that cannot be ignored is e-commerce. Maybe you think e-commerce is everywhere, but in fact it accounts for less than 10% of today's commercial trade. In the next few years, e-commerce will continue to grow.
Swanzy believes that as more and more people start online shopping, e-commerce will grow stronger. If you buy a product from Amazon, you will receive a box with Amazon LOGO. Imagine if the manufacturer or seller of the product would like to print their own LOGO on a dedicated box for Amazon's delivery. ?
The US Postal Service always receives calls from hundreds of companies every day asking whether it can print its own company's LOGO on the United States Post Office's uniformly printed packaging box. The post office is certainly reluctant to do this kind of opportunity to provide opportunities for others.
Swanzy said, however, that a company purchased Xanté's equipment and, after unremitting efforts, obtained the permission of the business from the US Postal Service, and was able to print the customer's LOGO on the uniform box produced by the post office. The company only needs to give The US Postal Service pays royalties.
Conclusion In summary, today's growing market demand provides many opportunities for printers, and the label and packaging printing market is moving forward. The label printing and packaging printing market will not be immediately replaced by electronic media. Recognize the situation, seize the opportunity, and strive to open up new markets in order to be invincible in the competition.
However, since the advent of flatbed inkjet printers, people have been able to print graphics directly on rigid substrates. However, if you don't have enough business to buy a flatbed inkjet printer for $100,000, it's better to use a traditional method to make it more economical.
So, how many prints can be printed economically with a flatbed inkjet printer? Find out the "critical point". The same is true for label printing. Is the label printed on the paper first on the paper tray? Or print labels directly on the carton? Which method is more economical? Where is the tipping point?
Mark Swanzy, Xanté's operations officer, believes that people certainly want to print directly on the box. In the past, it was often time to print labels and paste them on the box, which was time consuming and labor intensive.
In particular, if the four sides of the box require a label, four labels must be printed and attached to the four surfaces of the box. Xanté has introduced the Memjet technology-based Excelagraphix 4200P platform inkjet printer, which is specifically designed for the corrugated carton short-run digital printing market. The machine has a print length of 8 feet and a width of 42 inches. It can print heavy-duty corrugated cardboard and foam boards with a thickness of 0.625 inches, and print at 12 inches/second at a resolution of 1600 dpi x 800 dpi.
The use of digital presses to print short-form cartons over the past 20 years has seen an increasing demand for short-cut carton printing. From a technical point of view, printing 500, 250 or even one carton can be achieved, but the cost will become very high if the number is too small.
Swanzy said: "If you tell the carton manufacturer that you want to print 250 cartons, they will be too few, they will tell you that it takes 3 weeks to deliver, and the printing fee for each carton is $15." Now with Excelagraphix4200P, commercial printers can also enter the field of packaging and printing without having to buy a flexo press, which can be used to print short-cut cartons.
The increase in short-run activities has driven the digital printing label and packaging printing market. Today, we are constantly introducing different types of packaging, reducing inventory and brand-name companies to carry out one-to-one marketing. Various factors have made the number of printed products shorter and shorter. Printing presses provide opportunities for printing labels and product packaging.
Xeikon has introduced a range of digital printing solutions for labels and packaging. The Xeikon 3000 series of toner digital presses are available in five models designed for folding cartons and label printing, making them ideal for custom cartons and individual cartons.
Xerox also offers automatic packaging solutions with integrated iGen4 and iGen150 digital presses for inline printing, glazing and die cutting.
EFI's Jetrion is a roll-to-roll LED-curable inkjet printer designed for printing a wide range of labels. EFI believes that its HS100 also provides a market opportunity for corrugated printing, which is a 3.2-meter wide UV inkjet printer for the corrugated printing market.
Hewlett-Packard also announced the entry into the corrugated packaging printing market with a high-speed inkjet corrugated printing solution based on its T400Simplex color digital press. At last year's GraphExpo show, HP also announced with KBA that it is collaborating on the development of high-speed roll-to-roll thermal inkjet solutions for the high-volume corrugated packaging printing market.
Fujifilm's Graphium is a flexo/digital label hybrid press that is said to eliminate the limitations of inkjet printers, such as incompatibility of substrates, preprinting or post-printing of substrates that need to be coated. Problems, etc., can help traditional flexo label printers and commercial printers expand the short label printing market.
Developing potential markets helps success Swanzy believes that both label printing and corrugated printing are opportunities for commercial printers and wide-format printers. Because they already have a lot of professional experience, they understand printing and know how to print in four colors. They know how to print high quality prints.
Xanté's wide-format inkjet printers cost only $110,000, so commercial printers can enter the packaging and printing market and expand into new businesses without spending a huge investment.
If you have previously printed business cards, letterheads, logos and wide-format prints, you can ask your customers: "Do you want to print labels?" You can also go to the potential corrugated carton printing market. If you can do a little market research, it will be very helpful to you.
Another area of ​​development that cannot be ignored is e-commerce. Maybe you think e-commerce is everywhere, but in fact it accounts for less than 10% of today's commercial trade. In the next few years, e-commerce will continue to grow.
Swanzy believes that as more and more people start online shopping, e-commerce will grow stronger. If you buy a product from Amazon, you will receive a box with Amazon LOGO. Imagine if the manufacturer or seller of the product would like to print their own LOGO on a dedicated box for Amazon's delivery. ?
The US Postal Service always receives calls from hundreds of companies every day asking whether it can print its own company's LOGO on the United States Post Office's uniformly printed packaging box. The post office is certainly reluctant to do this kind of opportunity to provide opportunities for others.
Swanzy said, however, that a company purchased Xanté's equipment and, after unremitting efforts, obtained the permission of the business from the US Postal Service, and was able to print the customer's LOGO on the uniform box produced by the post office. The company only needs to give The US Postal Service pays royalties.
Conclusion In summary, today's growing market demand provides many opportunities for printers, and the label and packaging printing market is moving forward. The label printing and packaging printing market will not be immediately replaced by electronic media. Recognize the situation, seize the opportunity, and strive to open up new markets in order to be invincible in the competition.
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