The furniture industry does not need to contradict the e-commerce, the more conflicts, the more complementary

Regardless of whether you like Chinese football, you will definitely not talk about "Hengda". Whether you like e-commerce or not, you will definitely not talk about "Double 11" - this is Tmall (Alipay turnover) of 2013.11.1100:00: 1 minute, more than 100 million yuan; the first 6 minutes, broke through 1 billion yuan; the 60th minute, reached 6.7 billion yuan; 5:49, over 10 billion yuan, used 13 hours last year; 8:42, on the station 121 billion yuan, the winner of the United States' largest online shopping festival "Cyber ​​Monday"; the 13th hour, pointing directly to 19.1 billion yuan, smoothing the full-time record last year; 2013.11.1112:00, 35.519 billion yuan, equivalent to the national average daily society 50% of total retail sales.

The makers of "Double 11" are not bothered to "live" and put digital satellites. What a mood is! Has the high-profile "cat-by-cat" furniture industry overturned the five-flavor bottle? This is not finished yet. On the night of "Double 11", Ma Yun, who is proud and arrogant, and met with Yu Wei of the Prime Minister, claimed that he did not care about the number. 30 billion yuan is not a problem, and 100 billion yuan will not be achieved within a few years. The problem is to believe that through online shopping, we can suppress housing prices and prices, and promote the transformation of enterprises. We say that the gambling bureau with Wang Jianlin actually said that "social loss" and "losing a generation of happiness".

I don’t know if it’s an idiotic dream, or if I’m going to be a big man, I don’t know how Ma Yun’s opponent Wang Jianlin feels? The question is not whether Ma Yun leads the new economy, or whether the car construction guides the home industry, but the “Resistance Declaration” jointly issued by 15 home stores under the “Double 11” eve, has more injustice? In any case, the "Double 11" became an annual event that shocked the country and spread overseas, and the furniture industry was out. Statistics show that the number of merchants participating in Tmall "Double 11" has increased to 20,000, which is twice that of last year. The listed industries cover 9 of more than 30,000 brands, including electrical appliances, home furnishings, cars, and furniture. Directly benefit the A-share electronic payment, department store O2O, home appliances, textile and apparel, food and beverage and logistics, etc., lack of furniture.

The time-conscious person is Junjie, and the department store retail and shopping center with the same format as the home store have already held the e-commerce, so the “Double 11” can sell 3 Everest bras and 6 West Lake diapers. It is the first to take the lead, Suning cloud business is anti-customer, relying on strength, decisive battle Tmall, intercepting "double 11" in advance, holding "China's first O2O shopping festival" - on November 5, the stock price will be strong daily limit.

No matter whether it is "not two standings" or "harmony is expensive", it does not hinder the furniture industry from "bringing the doctrine" and "making it easy to control the country". It is inspired by the "cyber monday" of the United States, and Ma Yun takes the "single day" of campus culture. Actually, no matter whether it is online or offline, some netizens hope that "Double 11" can be classified as a statutory holiday; Ma Yun said that it is not a number, but a healthy number, so that the entire industry chain should develop healthily, but only by e-commerce It is difficult for its own power to achieve hegemony. The offline finance and logistics can be used by online e-commerce, and it is also widely used by network and mobile network equipment. This proves that “the sea is full of rivers and rivers, and the capacity is big”, the domestic demand is huge. The key is how to inspire and whether it can innovate.

The ruler is short, and the inch is long. It is definitely a negation. For e-commerce, "double 11" is both a blessing and a curse, but it is an online compressed version of "Golden Week", and more violent short-selling and stir-fry. Consumers are more emotionally vented, enjoying the thrill of the process, both overdrafting future expectations and bringing a lot of after-sales problems. In addition, the competition between the online, the degree of tragic is no less than the offline, the price of value-added services can not talk about, while the consumption traps abound.

Do not know each other, the most contradictory e-commerce non-furniture industry, but not the home industry, but the more conflicts, the more complementary, the more closely integrated; not the home is not gathering, no matter Self-built vertical e-commerce, joint construction of e-commerce, or a simple e-commerce, if the "double 11" can not get fish and harvested fish, it is also a blessing. Wen said that in the past five years, the total retail sales of Chinese society has increased by 1.8 times, and online retail sales have increased by 19 times. More information on the official website of Xianghe Furniture City