The furniture industry has entered the stage of brand competition after 30 years of development. The ability to innovate is the core competitiveness. Enterprises have participated in market competition with patents and have been concerned by the public.
Shopping malls such as battlefields, winning a patent battle can help companies maintain the brand image of the original market, and help companies to gain a foothold in emerging markets, while losing a patent battle may be swept away. To a certain extent, whether or not to fight a patent war will be upgraded to a large extent to determine the success or failure of the company.
Plagiarism is a serious internal friction for the industry.
When genuine products encounter imitation, and the interests are inconsistent, contradictions are inevitable. Patent litigation requires certain evidence. “Imitating plagiarism is the most convenient, and the cost is low. In terms of external sales, it can be sold at a low price. So, similar products, customers will compare prices. For companies that focus on brand building, it is a big deal. The challenge. In the development of the furniture industry in a region, this is a serious internal friction." Jiangsu Yamu Peng Zhongyu commented. "We want to make the product into a concept, but we encounter the imitation of plagiarism that only wants to make a profit. In addition, the behavior of cutting costs and cutting corners seriously disrupts the market competition, and the damage to us is immeasurable.
In the past, we have seen countless furniture brands “cottages†flying around. The reason is that the cottages are opportunistic and opportunistic, but the orthodox brands are too high-slung, and even not enterprising, which is one of the objective reasons for their own dilemma.
In the future, only companies that are good at using intellectual property rights to protect their own interests will have a broad market. In an era when intellectual property rights are becoming more and more popular and valued, companies should think more about how to skillfully use intellectual property skills, how to avoid traps in intellectual property disputes, and test the level of corporate decision-making. As for how to protect their own rights and interests, the relevant lawyers said that in the current fierce market competition, furniture companies should take the initiative to attack the market share through evidence preservation, property preservation, and prosecution of enterprise dealers.
Patent rights are too focused on gains and losses
"Because of the relatively low amount of compensation for furniture patents, the long time span, etc., some furniture companies choose to be private and expensive in the face of patent infringement. From a business perspective, patent work must be an investment, is a Cost, in many cases, if not necessary, companies are often reluctant to invest this money. I believe that focusing on intellectual property protection is a means of competition, and learning to fight patents is the general trend.
Patent management is different from information management and human resource management. The specific standards and data are difficult to quantify. No one can guarantee how much specific returns can be obtained by enterprises. "Now we all know that there are two patent strategies: one is offense and the other is defense. But who can say that the patent can have a management model, so that all people, as long as they are willing to use capital investment, have an output?" Patent lawyer Liu Jun said.
He also believes that how patent managers can promote the development of patent management throughout the company's business processes is critical to any company. In the view of patent lawyer Liu Jun, the promotion process of patent management requires five stages:
The first stage is import. The only thing that needs to be done at this stage is to let corporate decision makers understand what patents are, and they will only be interested in their investment if they understand the importance of patents.
The second stage is the growth period. According to the actual situation of enterprise R&D, what are the technological advantages of the enterprise, what kind of things are patentable, and which specific patents can be used.
The third stage is the maturity period. Enterprises must consider a factor in promoting patent management, which is embedded in the various processes of the enterprise, which is critical for the enterprise. The so-called maturity period is to let the patent consciousness and patent action automatically flow in the whole business process of the enterprise and become an integral part of its own blood.
The fourth stage is the integration period. Intellectual property rights are not single. A number of patents will form a patent package. The patents need to be well combined to form a useful product. Patent management must have a process of turning patents into combined products.
The fifth stage is strategic support. After the first four phases are in place, patent management can truly integrate into all aspects of business operations and escort the development of the company.
At present, from a single specific case, it may not be worth the loss to make a long lawsuit for a small infringement case. However, from the long-term perspective of the furniture industry, this is a good thing. Patent rights protection is conducive to the better survival of furniture brands.
AC charging cart use universal charging socket and can be used for different charging ports in different countries. It can suitable for US / EUR / UK plugs.
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Shenzhen Qipeng Maoye Electronic Co.,LTD , https://www.lotcharge.com