Affected by the big environment of the home building materials market, the development speed of the furniture industry began to slow down, causing concern among many enterprises and distributors. How should furniture companies and distributors respond during the winter? In this regard, the answer given by the industry's authoritative sources is: to maintain confidence, actively adjust, and tide over the difficulties with dealers.
The furniture industry is still sunny
At present, the market demand of China's furniture industry is at a stage of rapid growth. According to statistics, the current household furniture ownership rate is only 6.8%, which is far lower than the average of 72% in developed countries. In the next five years, China will have a market capacity of 29 million sets of furniture, and the annual market space of the furniture industry can reach hundreds of billions of yuan. In addition, according to market research, about 29% of urban households will purchase furniture in the next three to five years, and then there will be a “blowout†phenomenon in China's furniture market.
Through in-depth analysis of the national furniture market, the relevant institutions in the industry also reached four conclusions: First, the market share of the furniture market grew by 70% from the economically developed regions; Second, the rapid development of the furniture industry led to the expansion of production enterprises. Production scale, industry capacity has increased geometrically, market supply and demand relationship began to change; Third, a large number of building materials, furniture companies have brought capital, channels or management advantages to cross-border entry, greatly exacerbating the market competition in the furniture industry; Fourth, furniture products Homogenization is becoming more and more serious, and consumers' ability to distinguish product quality is poor. Corporate brand building is an urgent task.
"creative" adapts to the market
China's economy has obvious regional differences. There are large gaps in the level of economic development between coastal cities and inland cities, and between the first-tier cities and the second- and third-tier cities, resulting in different consumption needs and consumption concepts among people in different regions.
Enterprises can't change the current market situation in China. If enterprises want to survive and develop, they can only adapt to the market environment “creatively†and open up different markets with different products, brands and strategies.
The industry believes that the so-called "creative" means that enterprises must constantly deepen the brand connotation, target the needs of target customers, and develop new products in a targeted manner in order to target the unique market structure in China; build comprehensive competitiveness of enterprises and provide products to consumers. Excellent value for money products, enhance consumers' happiness experience; practice modern industrial and commercial civilization, and achieve win-win for consumers, distributors and enterprises.
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