In recent years, many furniture manufacturers in China have paid attention to the introduction of green and environmentally friendly, "people-oriented" and other international advanced concepts, breaking through the technical barriers set by some importing countries, and even exceeding the foreign counterparts in production equipment and technology, but still relying on furniture R&D design. "Imported goods", some enterprises even "plagiarized" and "replicated" other people's works, which not only directly affects the originality of Chinese furniture, restricts the increase of the added value of export products, and is not conducive to the cultivation of their own brands.
In the face of the international market's doubts about China's original design, a few domestic companies took the lead in action. A few days ago, Che Jianfang, the vice chairman of Hongxing Meikailong, a well-known domestic home furnishing store, proposed that in the future, it will contribute 50 million yuan each year to support China's original design. Once the news came out, it caused great concern in the industry.
Furniture exhibition emphasizes originality of design
March is the exhibition season of Guangdong furniture industry, and the three major furniture exhibitions in Shenzhen, Guangzhou and Dongguan will be unveiled. Guangdong's three major furniture fairs have won a lot of popularity and reputation in the industry with its long history, rich experience and mature exhibition mode.
At present, the home of personalized design is more and more popular among people. It has become the consensus of the whole industry to improve the design ability of the home industry and change the situation of “Made in China†to “Created in Chinaâ€. As one of the representatives of Guangdong Furniture Industry Exhibition, the 27th Shenzhen International Furniture Fair has been emphasizing the originality of the furniture industry for many years.
This year's Shenzhen Furniture Fair features a “Design Dome†theme pavilion, which is dedicated to the original design of domestic and foreign designers. This year's show will bring the top modern design brands in Milan and the Netherlands, showcasing the creative work of art and the world.
At the same time, the exhibition also has a brand display of American luxury and a number of famous designers to deepen and discuss the contemporary design trends and trends.
Start with three aspects to improve the industry design level
At present, the original design level needs to be strengthened and has become the consensus of the industry. How to reverse the current status of the industry, the relevant person in charge of the Shenzhen Furniture Fair believes that the design level of the furniture industry can be improved from three aspects.
First of all, to improve the level and cultivation of designers. The industry pointed out that designers need to let go, can not be original for originality, learning methods and expanding horizons are the designer's primary homework.
Zhao Xuesong, a well-known domestic designer, told reporters that most of the domestic designers are led by the market, copying foreign designs and seriously lacking the ability to self-innovate. Designers need to take the initiative to understand the status of the Chinese home market and find out the consumer's appeals.
Second, the government, enterprises, and media need to support original design and provide a good communication platform and development environment for original design. Original design requires not only design, but also the participation of enterprises and society. Because if you want to form original products into products and truly realize industrialization, you need technical, technical, and financial support.
In addition, it is necessary to raise consumer awareness and take the initiative to pay for original designs. On the issue of design or sales, the relationship between “design first†and “pay for design†is inseparable. At present, the main reason why Chinese original design has been unable to be brilliant is that consumers are not willing to pay for it, so to develop original design, it is necessary to change the concept of consumers first.
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