[Reporter]: Hello, Mr. Yu! How long has the preparatory work for Jiangmen Zhongbang Anhua Group Purchase? Mainly in those areas?
[Yu Zong]: The event was planned for almost one month. In the early stage, we set up export activities in the community, such as Aoyuan, Zhongtian International, Cuilinyuan and Swan Lake. Each person purchases one ID card. To purchase the admission ticket, you must register your ID card, contact information, and decorate the detailed address of the house. The owner can participate in the group purchase meeting with the coupon. At the time of admission, each household receives a gift package, for example: two couples, each person purchases an admission ticket for each ID card, and the two couples are one household.
[Reporter]: Which channels and methods have been used to convene the owners of this group purchase, which channels have the most obvious effect?
[Yu Zong]: We did a lot of outdoor propaganda in the early stage of group buying activities, but the owners were mainly set up in the community, through the property or home improvement designer, to obtain the residential unit map. Then it is to organize the real estate owner information, print the form, screen the owner, the owner of the purchased material, and the owner of the material. The admission ticket is numbered for the set-point community, the ticket is sold, and the owner information is registered (the registration form is enrolled at the point). The owner enters the store with the admission ticket to participate in the group purchase.
[Reporter]: What are the highlights of this event? What benefits and surprises have the owners brought?
[Yu Zong]: This group purchase is a national promotion activity of Anhua manufacturers. The price of the activity products is all formulated by Anhua manufacturers, and the profit margin is very large. However, in order to avoid causing price conflicts in the industry, Anwar manufacturers are hereby closed. Shop group purchase, Anhua company staff throughout the supervision activities, and assist in product pricing, from this point of view, the price is the most affordable in the year.
[Reporter]: How is the effect of this event? What do you think is the key to achieving this effect?
[Yu Zong]: The effect of this event is still very satisfying. In the off-season of the industry, the key to gathering so much popularity is that Anwar still has a certain appeal and brand awareness in Jiangmen. In addition to some of the propaganda work we did in the early stage, the community set up, SMS messages, some outdoor advertising and old customers with new customers, these are all things that come naturally.
[Reporter]: How do you think about group buying activities?
[Yu Zong]: Group purchase consumption is a big trend and one of the ways we open up business channels. For today's group purchase, we are very happy to provide opportunities for the owners. Moreover, the manufacturers buy, the support of the manufacturers is relatively large, and the real benefits are brought to the owners.
[Reporter]: Ok, thank you, I wish the business is booming, and the Anhua business is getting better and better!
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