Since 2000, China's door industry has entered a period of rapid development. The huge market demand has prompted the door enterprises to spring up like mushrooms, but the low threshold has made the development of Chinese door enterprises into a dead end. Up to now, the number of large and small enterprises has exceeded 10,000, the brands are numerous, the product quality is uneven, the market competition is dominated by the original low-price competition, resulting in insufficient research and development of the company, product homogeneity is serious, consumers can not buy well. Products, but the most serious loss is the distribution agent of the door industry, investing a lot of manpower and material resources, the final income is not satisfactory, and the sustainable profitability is not strong.
So how do you choose a brand that has a market and is in line with the development trend of the door industry? What is the optimal selection criteria for the distribution agency?
High-end competitive brands with few prospects
Door industry distribution brand is the core
In the future, the competition in the door industry market must be the competition of the brand. In the next one to two years, the pattern of competition with low prices will gradually decline, and brand competition will become the mainstream. The transformation of the market will make the dealers face crisis and also face business opportunities. With the growth of the national economy and the active property market, the demand of consumers has shifted from low-end, low-cost, mass-market products to taste, high-end, luxury home decoration brands. The high-end door industry is the trend of market development. It will grow exponentially, and there are only a handful of high-end brands in the Chinese door industry market, and Yadi Le Door Industry is one of the typical representatives of high-end brands.
Door industry distribution quality is the key
Quality is the core of the product and a prerequisite for influencing consumer purchases. Whether the quality of the product is directly or not linked to sales and after-sales is the core of success and failure.
Market rules, survival of the fittest, high-quality products are sought after by the market is an invariable theory. The high quality allows the dealers to save a lot of after-sales maintenance costs. Yadi Le uses digital management from the materials, the process to the final molding quality inspection, and the quality is guaranteed, so that the dealers can save the cost and time of after-sales maintenance. To increase sales while building word of mouth.
Door industry distribution innovation is the driving force
Innovation is the foundation of the long-term development of the company, and it also highlights the strength of a company. Innovation brings highly competitive products and long-term profitable sales models to distribution agents, bringing consumers a high-quality product. For the door industry distribution agent, the selected door industry brand must be innovative in the product and marketing model.
Product innovation: Continuous innovation of products is the foundation to ensure long-term sales. A company lacks the ability to innovate products, and the final profit is definitely short-lived.
Marketing model innovation: The traditional single sales model can no longer meet the diversified purchase needs of consumers. Based on years of market experience, Yadile proposes 4S terminal system, covering sales intensive, unified service, unified information feedback, unified support, etc. . Door industry distribution support is a stamina
The dealers' development of the market is inseparable from the various support of the enterprise. Support is not only the demonstration of the strength of the enterprise, but also the embodiment of the firm's determination to build a strong brand. It is also the premise guarantee for the distribution agent to maximize profits. In 2010, Teshitai proposed the 4S system. In this system, Teshitai will refine its support to dealers to every step, including training, activities, support, advertising and other policies.
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