European materials company develops new multi-layer optical film

European Avery Dennison Roll Materials has developed a new multi-layer Fasson Iridescent film that can achieve dazzling multi-color visual effects and make products more competitive. This translucent PET film can cause intense light diffraction to be separated into a full spectrum of colors, depending on the viewing angle.

The main light emitted by the Fasson Iridescent film is red and green. The company points out that this material is compatible with both soluble and water-based inks, both in letterpress and gravure printing. This packaging material can also be extremely heat and heat resistant.

In today's retail environment, the importance of shelf impact in determining the success of products cannot be ignored. Fasson Iridescent can cause visual excitement, enabling packaging designers to explore new design methods and expand the possibilities of finding unique packaging at lasting sales points.