In this round of commercial real estate, enterprises starting from the main businesses of catering, clothing, building materials, home, automobile, electrical appliances, etc., have all touched the shopping center.
From January to April 2013, the national real estate development investment was 1.9 billion yuan, a nominal increase of 21.1% year-on-year, and the growth rate was 0.9 percentage points higher than that from January to March. Among them, residential investment was 1,312.1 billion yuan, up 21.3%, growth rate increased by 0.2 percentage points, accounting for 68.4% of real estate development investment, which was basically the same as 68.3% of the same period last year.
From the area of ​​sale, the saleable area of ​​commercial housing was 425.88 million square meters, an increase of 1.48 million square meters from the end of March. Among them, the area for sale of residential buildings decreased by 60,000 square meters, the area for sale of office buildings increased by 180,000 square meters, and the area for sale of commercial business buildings increased by 1.65 million square meters.
At the same time, the segment of commercial real estate is also in full swing. At present, the first-tier cities have relatively surplus home stores, and household consumption tends to be saturated; second- and third-tier cities have become new growth points for the Chinese home furnishing industry. The benchmark for home-based business, or the home giant in the second and third-tier cities, must first consider the location of the store. However, in the second and third-tier cities, the local snakes are encountered, and the good location has been occupied by the local stores. Most of the new business districts have built new projects and Xutu has a share in the original market.
The professional market has taken the initiative to attack and the rapid expansion has provided a rare opportunity for the development of enterprise investment projects. Why?
After the commercial project determines the sales-oriented development model, the pre-planning design needs the main needs of the main store business feedback, and even tailor-made, while increasing the promotion of the material, while digesting a part of the commercial volume. It is also the most ideal state of investment in the early stage. However, the contradiction between the project demand format and the market cultivation period is often difficult to weigh, because the non-core location, positioning in the high-end, one-stop is facing supermarkets, department stores, theaters, international fast food and other formats, and even the progress of investment is difficult.
Instead of positioning the business, or non-core formats of catering, leisure, professional markets, hardware grocery wholesale, small commodity wholesale and other formats, it is precisely the market's strongest anti-risk format during the incubation period, but due to subjective positioning, more rejected A dilemma is made outside the door.
Instead of being subject to the people in the early stage, it is better to retreat to the next stage. With the strategic period of rapid expansion of the furniture industry, the introduction of suitable mass home stores as the main store or the main store, at least the promotional materials of the Fudge.
However, home-based businesses have higher requirements for property hardware than supermarkets and department stores. For example, the general standard store size is more than 30,000, or even 50,000-100,000 square meters. The building height may reach 8.5 meters or more and the net height is 6.2 meters or more. This is not only much higher than the general supermarket's net height of 3.5-3.8 meters, and the building height is 5.5. Above the meter; its load is also several times the load of the supermarket. For example, the general load of the supermarket is 500-700kg/O, while the household category may reach more than 2.5 tons; the column distance is also larger than 8*8 meters of the general supermarket, but more than 9*9... These all increase the cost of project construction.
Of course, the home-based business has higher requirements for hardware, but it is more inclusive for the lot. For most non-core business projects, there is more than one main store choice, and one more “liveâ€. Especially in the face of contradictions between sales and operation, positioning and incubation period anti-risk business contradictions, long-term and short-term contradiction, the professional market will reduce the difficulty of investment and reduce risks to a certain extent.
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