How to make new cabinets stand the test of the market

Now is a good time for cabinet promotion. Every time during this period, cabinet promotions are coming, and hundreds of whole new cabinets are on the market. However, due to the lack of necessary pre-market research before most new cabinet products go on the market. And scientific arguments, the results are often not satisfactory.

How to make new cabinet products stand the test of the market

So, how can we improve the vitality of new cabinet products and make them more able to withstand the test of the market?

Many cabinet companies believe that new products are products that they have never done before, or products that appear for the first time in the industry. This definition is not wrong from the surface, but it cannot guide cabinet companies to make "correct new products." . New products must be designed to satisfy consumers' "potential needs" and give consumers a new experience, so new products should be defined as "new experiences." Since it is an experience, does the cabinet company have studied the potential needs of consumers before developing new products, and after developing new products, whether to let consumers experience in advance, whether to improve new products based on prior feedback, these two jobs are the most It is easy to be ignored, or even not at all, just the result of the wishful development of cabinet companies. New products that have not studied consumer demand and cannot give consumers a new experience cannot be called new products and are doomed to fail.

Many cabinet companies are always self-righteous and think that I have a brand, so the new products I launch are easy to succeed. This view is very deadly. First of all, I don't know what a brand is. Secondly, I forget that consumers are not buying a brand, but buying a real product. Never forget that new products must give consumers a new experience and are a new experience that consumers welcome. The brand is the dotted line and the product is the solid line. Brand is the projection of enterprise products in the hearts of consumers, and shadows are always shadows. Therefore, Chinese cabinet companies must be soberly aware that products are the fundamental driving force for the success of cabinet companies.

Every new product development must introduce the outside brain at the beginning of the creative, conduct thorough market research, and pass strict product development management processes in order to make the new products popular in the market.

Source: China Cabinet Network